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Jacqueline Lambiase - Texas Christian University. Fort Worth, TX, US

Jacqueline Lambiase Jacqueline Lambiase

Professor | Texas Christian University


Jacqueline Lambiase works with organizations on listening and earning their share of discussion in social media and public relations.



Jacqueline Lambiase Publication Jacqueline Lambiase Publication



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3CMA Effective Government Communications 9/4/14




Since 2010, Jacqueline Lambiase, Ph.D. has consulted with or spoken to groups about earning their share of discussion in social media and public relations opportunities: Texas Association of Municipal Information Officers, National Association of County Information Officers, City-County Communication and Marketing Association, Texas City Management Association, Texas School Public Relations Association, Lockheed Martin, U.S. Department of Labor, Children’s Medical Center-Dallas, American Heart Association and the UT-Southwestern Medical Center. Before teaching at TCU, she was a tenured faculty member, Mayborn School of Journalism, University of North Texas (1996-2009) and a graduate teaching assistant, University of Texas-Arlington, 1993-1995. She served as a spokeswoman for Potomac Edison, an East Coast electric utility serving Maryland, Virginia and West Virginia (1987-1990), and worked as a wire editor, business reporter and news editor at several suburban newspapers owned by the Belo Corp. (1984-1986).

Areas of Expertise (5)

Listening and Community Engagement

Public Relations Ethics

Gender and Communication

Advertising and Sexuality

Public Sector Communications

Accomplishments (3)

The Jean Giles-Sims Wise Woman Award (professional)

TCU Women and Gender Studies

Schieffer College of Communication Faculty Member of the Year (professional)

Student Government Association

The Cheryl A. Soward Communicator of Distinction Award (professional)

from the Texas Association of Municipal Information Officers

Education (3)

University of Texas, Arlington: Ph.D., Humanities

University of North Texas: B.A., Journalism

University of North Texas: M.A., Journalism

Affiliations (6)

  • TCU Certified Public Communicator Program : Co-Founder and Director
  • TCU Nonprofit Communicator Conference : Co-Founder and Co-Director
  • Cultural and Critical Studies Division, Commission on the Status of Women, Public Relations Division, AEJMC : Member
  • Association for Education in Journalism and Mass Communication : Member
  • AEJMC : Publications Committee (elected)
  • Advertising & Society Quarterly : Editorial Board

Media Appearances (5)

How Magazines Need Diversity On Their Covers To Stay Relevant And Stay In Business

Texas Standard  


Jacqueline Lambiase teaches diversity in the media at Texas Christian University in Fort Worth. She told Texas Standard that magazines are trying to evolve not only to stay culturally relevant but also to stay in business. “If they can use a progressive image on their cover, or a younger image on their cover, or de-center some of the whiteness that they’ve had on their covers and bring more readers to the magazine, that’s a win for them,” Lambiase said.

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Motel 6, Home Depot Fire Dallas Ad Agency Over Founder's Racially Insensitive Remarks

NBC 5 Dallas-Fort Worth  


Dr. Jacque Lambiase is a professor of strategic communications at TCU and is not surprised big companies are now dropping their accounts. "Clients like this are doing some extra scrutiny of the agency that they are working with," said Lambiase. "Especially with an icon like Stan Richards, when someone like that says something, the impact is much bigger."

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Scores of Texas women are running for office. Many of them are new to politics.

The Texas Tribune  online


For some of the women running for office in Texas this year, it was the election of Donald Trump in 2016. For others, the energy of the #MeToo movement. Carla Morton was in Austin in January 2017 when she decided to run, marching with thousands of other women to protest the recent election and advocate for women’s rights. “It was so inspiring,” Morton said. “It was like, you know, screw this, we’re going to do this ourselves. We can’t wait on anyone to do it for us.”

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Call me, maybe: The case for why phone calls are better than text messages

The DePaulia  online


“Obviously.” How did you read that? In your head, was it sarcastic? Monotone? Excited? If you got that as a text message, how would you feel? Put-off? Ambivalent? Would you laugh? Obviously, that depends on the context of the text conversation: whether it was serious or playful, if the two people knew each other well enough to understand what it was supposed to mean. So how do you really know if you’re correctly interpreting someone’s message? And how might it have sounded if it was said verbally instead of digitally?

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Where Is Advertising's Comeuppance on Sexual Harassment?

Ad Age  online


Crickets. For the ad industry, near silence has followed weeks of sensational revelations about Hollywood's long-standing sexual harassment and rape culture. While those Hollywood allegations have filled this publication's pages, a short roll call of of advertising industry giants has not occurred. This is despite Cindy Gallop's call for action in mid-October for an industry reckoning.

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Articles (7)

Apologies as identification management: A theoretical model

Public Relations Review

2021 Apology research within public relations tends to focus on how to craft effective apologies. Research in psychology and other disciplines offers explanations for how changes in people’s state of mind lead them to forgive their offenders. This study uses rhetorical theory to bridge the gap between how apologies are constructed and how they produce psychological changes in recipients.

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Passing the test: Lessons from a school district’s discourse of renewal before, during and after Hurricane Harvey

Journal of Contingencies and Crisis Management

2020 This case study tests the frameworks of the discourse of renewal theory and social legitimacy theory through an examination of the Fort Bend Independent School District's (Texas) communication strategies and tactics before, during and after Hurricane Harvey struck the Houston area in 2017.

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’Mythologized for its misogyny’: Fighting gender discrimination in the advertising industry

Feminist Media Histories

Bronstein, C., and Lambiase, J.

2018 Much like other creative professions, the advertising industry and especially its creative departments have been host to a culture of discrimination and sexual harassment, with recent high-profile incidents leading to the formation of Time's Up/Advertising in 2018. These incidents have revived feminist consciousness-raising in new forms and old, inspiring new commitments to fighting sexism in agencies. This essay discusses the origins of Time's Up/Advertising and its initial actions, as well as the challenges the movement will face in its efforts to rid the advertising industry of misogyny. These problems must be solved if advertising aspires to remain a viable creative industry.

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Searching for City Hall, Digital Democracy, and Public-Making Rhetoric: U.S. Municipal Websites and Citizen Engagement

Journal of Public Interest Communications, 2(1), 85-106

Jacqueline Lambiase

2018 U.S. cities rely on their websites to enhance citizen engagement, and digital government portals have been promoted for decades as gateways to participatory democracy. This study, through rhetorical and qualitative content analyses, focuses on 200 municipal homepages from 2017 and the ways they invite participation through public-making rhetoric. The findings reveal very few cities have: platforms for interactive discussions; representations of citizen activities; or ways to call citizens into being for the important work of shared governance.

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#WomenNotObjects: Madonna Badger Takes on Objectification

Advertising & Society Quarterly

Madonna Badger, Carolyn Bronstein, Jacqueline Lambiase

2018 In this interview, Madonna Badger, founder and chief creative officer of Badger & Winters, a New York-based branding and design agency specializing in empowerment communication with women, discusses her advertising career and the launch of #WomenNotObjects, a transformational, social-driven campaign to end objectification of women in advertising. Badger explains how she became aware of advertising's potential harms to girls and women, and her commitment to fighting imagery that treats women as props, plastic or sexualized body parts.

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Penalties Off the Field: Exploring Social Media Policies for Student Athletes at Universities

The Journal of Social Media in Society

Blake McAdow, Jong-Hyuok Jung, Jacqueline Lambiase, Laura Bright

2017 University student-athletes and their teams rely on social media to communicate with their fans, and these interactions may be beneficial for teams and athletes alike. But social media use also carries risk if an offensive photo or statement goes viral. Using frameworks from social cognitive, privacy, and uses and gratification theories, this article captures the status of university social media policies for athletes through content analysis and interviews. The findings outline strategies for monitoring, penalizing and rewarding athletes for their online interactions.

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Fuzzy, Transparent, and Fast: Journalists and Public Relations Practitioners Characterize their Connections and Interactions in Social Media

The Journal of Social Media in Society

Aaron Chimbel, Tracy Everbach, Jacqueline Lambiase

2014 This mixed-methods study, based on a survey including open-ended responses from 167 journalists and public relations practitioners, examines views on social media interactions between these professionals. Grounded in journalism ethics and news production research, the study examines how professionals navigate rapidly changing social media. Results show journalists and PR practitioners see themselves as working in the same digital space. Journalists and PR professionals responded that it was ethical to become social media “friends” and followers with each other. Still, these relationships are evolving.

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