Jacques Warren

CEO WAO/MARKETING

  • Montreal QC

Getting the facts behind the buzz.

Contact

Media

Social

Biography

Jacques Warren has been working in Online Marketing for sixteen years, focusing entirely on Web Analytics and Online Marketing valuation for the last ten. In early 2007, he launched WAO/MARKETING. He has adviced over 100 organizations on their Web investments in several industries of the private and public sectors. His Online Marketing philosophy is one obsessed with profitability. He believes the Web either contributes to a business’ bottom line, or is a waste of resources. He is committed to educating companies on how digital analytics can help them reach and increase their online profitability.

Jacques is often sought after at conferences as a speaker in North America and Europe. He is also the co-author of Web Analytics: Mesurer le succès et maximiser la profitabilité de votre site Web published by Eyrolles, Paris, in 2009, which is now considered a classic on the topic in French.

Industry Expertise

Dairy
Social Media
Advertising/Marketing
Travel and Tourism
Internet
Government Administration
Insurance
Corporate Training
Museums and Institutions

Areas of Expertise

Digital Analytics
Social Media Analytics
Online Marketing
Analytics & Creativity

Accomplishments

Top Profiency Level - Nihongo Nouryoku Shiken Ikkyuu

1990-04-04

Passed the top level (level 1) of the National Japanese proficiency test. When I passed it, after studying intensely for 3 years, we were only 8 Westerners in a room with over 150 Asian students. I was particularly proud to pass that test.

Education

University of Montreal

Sociology

BSc

1985

Affiliations

  • Digital Analytics Association Member

Event Appearances

Major New Trends in Digital Analytics

3rd Online Intelligence Forum - AT Internet  Paris, France

2011-03-09

Panel: From Web Analytics To Online Intelligence

eMetrics Summit  Toronto, ON

2009-03-29

From Misunderstood to Celebrated: When Analysts Get Data to Truly Mean Something

Webtrends Engage11  San Francisco, CA

2011-02-28

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Sample Talks

Social Media Are So Not Social

We live in a time of intense buzz about Social Media. It seems that *everyone* is spreading the social gospel, and no one is wondering whether they work or not in a business context. Asking tough questions about Social Media audience sizes, audience reach, and the concept of "influencer", this presentation shows the current limitations of Social Media Marketing.

Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance

Fees

$2500 to $7500*Will consider certain engagements for no fee
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