James Gardner
Healthcare Marketing Strategist, Startup Advisor & Angel Investor | Topline Partners | Consulate General of Canada (CTA Boston)
Boston, MA, UNITED STATES
James Gardner is a digital sales and marketing leader with 20 years of B2C and B2B experience.
Biography
James is a digital sales and marketing leader with 20 years of B2C and B2B experience. While his career’s roots are in consumer packaged goods and strategy consulting, James has held leadership roles with fast-moving tech startups, established Fortune 1000 leaders, and forward-leaning digital marketing agencies.
James started his career with Procter & Gamble before earning his MBA at Northwestern University's Kellogg School of Management. Since then, he has served clients as a consultant with McKinsey & Company, led complex digital projects while agency-side, and built several high-performing marketing teams.
James also teaches digital media at Northeastern University, is a contributing editor for MedTech Boston, and actively mentors startups from MassChallenge and the Harvard Innovation Lab.
Industry Expertise (3)
Consumer Goods
Advertising/Marketing
Business Services
Areas of Expertise (6)
Heathcare
Digital Marketing
Consumer Goods
Management
Strategy Consulting
Marketing
Education (2)
Northwestern University: MBA, Marketing, Strategy
Western University: HBA, Management, Marketing
Multimedia
Publications:
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Selected Media Appearances (4)
Listening, Learning & Leading: A Conversation with Don Stanziano, Chief Marketing and Communications Officer at Geisinger
OHO Interactive online
2023-10-31
James Gardner, Director of Healthcare Strategy at OHO Interactive, recently spoke with Don Stanziano, Chief Marketing and Communications Officer at Geisinger, a prominent integrated provider and payor system in Pennsylvania. Their far-ranging conversation explored Don’s roots in journalism, how to earn influence (and get results) as a healthcare marketer, and recent innovations at Geisinger. This is the second in a series of articles celebrating the journeys, insights, and successes of select healthcare marketing leaders.
Should You Be Blocking ChatGPT’s Web Crawler? CNN, Disney, Reuters, and the New York Times Already Are
Swaay.Health online
2023-10-16
ChatGPT's success has revolutionized content creation but also raised important copyright concerns. Many publishers are now blocking its web crawlers, while OpenAI argues for transformative AI use. Healthcare and higher education publishers face an especially challenging dilemma: protecting their content vs. ensuring its accessibility.
Connecting the Dots on the Patient Journey: A Conversation with Suzanne Hendery and Cristal Woodley at Renown Health
OHO Interactive online
2023-11-15
James Gardner, Director of Healthcare Strategy at OHO Interactive, recently spoke with two marketing leaders at Renown Health, northern Nevada's largest not-for-profit health network and a nationally recognized healthcare leader. Suzanne Hendery is Renown’s Chief Marketing, Communications, and Customer Officer, and Cristal Woodley is Senior Director of Marketing, Communications, and Customer Engagement. Their conversation explored what it takes to commit to digital transformation, the expanding role of marketing in healthcare systems, and the unique challenges of reaching patients in rural communities. This is the third in a series of articles celebrating the journeys, insights, and successes of select healthcare marketing leaders. Piedmont's Douwe Bergsma and Geisinger's Don Stanziano were profiled earlier.
Catalyzing Change as a Healthcare Brand Growth Leader: A Conversation with Piedmont’s Douwe Bergsma
OHO Interactive online
2023-10-14
James Gardner, Director of Healthcare Strategy at OHO Interactive, recently spoke with Douwe Bergsma, Chief Marketing Officer at Piedmont, a highly respected health system in Georgia. Their conversation covered Douwe’s multifaceted career, the role of transformation management in brand growth, and the power of brand equity in healthcare.
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