James Roberts, Ph.D. - Baylor University . Waco, TX, US

James Roberts, Ph.D. James Roberts, Ph.D.

Director, Centre for Nonprofit Leadership and Service, Professor - Marketing | Baylor University

Waco, TX, US

Expert on consumer behavior, human-computer interaction, compulsive buying, and effects of consumerism & technology on individual happiness.

Baylor Consumerism Expert Discusses the Challenges of Gift Cards and Spending

Baylor Consumerism Expert Discusses the Challenges of Gift Cards and Spending 2018-01-03
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James Roberts, Ph.D.

James Roberts, Ph.D., The Ben Williams Professorship in Marketing in Baylor’s Hankamer School of Business and an expert on consumerism, is featured in this Chicago Tribune story about spending gift cards – a popular holiday present. Roberts commented on a study that showed consumers spend an average of $38 more than the value of their gift cards.

“We’re going to be more free with our spending when ... we didn’t generate the money that’s paying for it. The fact that we’re paying with a credit card-like mechanism means we’re not going to be as mindful of the price. We’ll overpay or spend more money than we would otherwise,” Roberts said. This story was picked up in dozens of national publications, including the Atlanta Journal-Constitution, Stars and Stripes, Dayton (Ohio) Daily News, Palm Beach Post and the St. Paul Pioneer Press.

Source:
chicagotribune.com

Got a gift card this holiday? here’s how to spend it wisely

Gift cards 101: a little mindfulness may keep you from overspending.

chicagotribune.com