James Wagner, MBA
Marketing Lecturer, College of Business Administration Loyola Marymount University
Biography
You can contact James Wagner at James.Wagner@lmu.edu.
Jim Wagner is noted as a brand architect, recognized for his expertise in positioning, marketing and growing new, and existing iconic brands in the sports, entertainment and technology sectors.
Wagner’s extensive background includes stints working with the L.A. Lakers, L.A. Clippers, CBS Sports, Ogilvy Advertising, Mattel, Belkin, MGA Entertainment and now as president of the Razor scooter company.
Some of his team’s major accomplishments include AME Gold Advertising awards, LIMA retail program of the year, TIME inventions of the year, Target vendor of the year, and leading the creation and marketing of the #1 selling franchise in the toy industry for three consecutive years.
Jim Wagner is noted as a brand architect, recognized for his expertise in positioning, marketing and growing new, and existing iconic brands in the sports, entertainment and technology sectors.
Wagner’s extensive background includes stints working with the L.A. Lakers, L.A. Clippers, CBS Sports, Ogilvy Advertising, Mattel, Belkin, MGA Entertainment and now as president of the Razor scooter company.
Some of his team’s major accomplishments include AME Gold Advertising awards, LIMA retail program of the year, TIME inventions of the year, Target vendor of the year, and leading the creation and marketing of the #1 selling franchise in the toy industry for three consecutive years.
Education
USC
MBA
Marketing
California State University, Fullerton
B.A.
Communications
Social
Areas of Expertise
Global Expansion
Licensing
Product Innovation
Brand Strategy
Digital Marketing
Retail Marketing
Consumer Insights
Industry Expertise
Sport - Professional
Consumer Goods
Advertising/Marketing
Entertainment
