I oversee the O2 Social Media Strategy and Social Media team members across all internal brands & platforms. Coordinating with the internal PR, Editorial, Marketing, Associate Producers, and Production Directors to support the O2 mission. As the Director, I ensure our messages broadcasted across social networks are fully integrated with all other efforts within the O2 portfolio.
I serve as an advocate of social media integration within the company, influencing overall site and business strategies. Quick to adapt and change, I am a passionate company spokesperson engrossed in the social media industry. With a hand-selected team of social media artists, we take the television audience of our two shows on Lifetime TV and bring them the most holistic, beyond-TV experience possible with social and digital media.
Whether it's mobile, tablet, or laptop-driven, my social team works to make the TV show 4-dimensional, beyond traditional, paid media. Second screen engagement is where we work to build out a continuously growing, connected audience.
Currently acting in account directorship capacity to partner with nationally recognized organizations and ad agencies to further broaden the social components of the TV shows and their participants' digital adcamp growth and management.
This is a continually evolving digital success story with real-time communication and full-time devotion, demonstrating my ability to bring TV to mobile, social, local, and geo-targeted audiences and digital communities. While TV is not yet fully social, I bring our audience from on-air to on-line in the most meaningful and experiential way possible. #WeSetTheBar
Industry Expertise (3)
Media - Broadcast
Travel and Tourism
Media - Online
Areas of Expertise (3)
Social Media Marketing
Content Creation/Digital Audience Building
Florida Institute of Technology: BA, Major Psychology, Concentration Applied Behavior Analysis, Minor Business Management 2009
Granted permission from Dean and senior faculty to take and get credit for graduate courses as an undergrad during last year of university studies.
Miami University: BS, Zoology 2002
Florida Tech: Bachelor of Arts, Behavior Analysis, Psychology 2009
Event Appearances (2)
Gamification for Good
Badgeville Summit San Francisco
Brand Case Study Panel
Go To Explore via Social Media Explorer Minneapolis