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Jamie Weissenborn

Marketing and Business Law Lecturer, College of Business Administration Loyola Marymount University

  • Los Angeles CA

Marketing and business law lecturer specializing in sales strategy, revenue development and media-industry marketing.

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Biography

Jamie Weissenborn can be reached at Jamie.Weissenborn@lmu.edu. He leverages his extensive industry experience to connect classroom learning with contemporary business practice, incorporating guest speakers, real-world examples, and discussions on sales strategy, negotiation, client service, branded content, go-to-market approaches, and affinity marketing.

Jamie's professional background includes senior sales, marketing and revenue leadership in the media and entertainment industry. Public industry coverage identifies him in executive roles with organizations including Univision Network, Comedy Central, and Sony Pictures Television International.

His work also includes service on the board of directors of Operation Surf, a nonprofit organization. He is based in Los Angeles.

Education

University of California, Berkeley

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Social

Areas of Expertise

Marketing
Business Law
Sales Strategy
Revenue Development
Media Management
Sales and Revenue Strategy
Media Advertising Sales
Branded Content
Client Relationship Management
Negotiation Strategy

Media Appearances

Cynopsis Backstage at the Upfronts – 05/05/15: Vice, Machinima, DEFY Media, Fullscreen

Cynopsis  online

2015-05-05

Interview-style trade coverage in which Jamie Weissenborn, then Machinima’s chief revenue officer, discusses the company’s NewFronts strategy, audience positioning, brand partnerships and attribution challenges.

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'Heroes Rise' Through Fan-Made Video Content – Live At The Machinima Event In New York

Bleeding Cool  online

2015-05-04

Independent event coverage identifies Weissenborn as Machinima’s chief revenue officer and reports his comments about the network’s audience demographics, engagement metrics and branded-content examples.

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Security Company to Set Up USC as Safety School

Los Angeles Business Journal  online

2015-03-08

Business-news roundup reports that West Hollywood-based Machinima hired former Sony Pictures Television executive Jamie Weissenborn as chief revenue officer.

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