
Biography
In addition to her tourism experience, she served as the Deputy Director of Events at the University of Chicago Institute of Politics and honed in her marketing experience at one of Chicago’s premier public affairs companies, Jasculca/Terman Strategic Communications. She is an award-winning, creative and visionary executive recognized for successful strategies in engaging stakeholders by identifying the pathway to success, building consensus, neutralizing opposition and maintaining focus on the shared objective. Extensive background in analyzing organizational requirements against market/competitive conditions and creating differentiating, industry-specific solutions. For more information about Jan, go to: www.linkedin.com/pub/jan-kostner/5/64b/526/
Industry Expertise
Areas of Expertise
Education
New England College
BA
Public Relations
1984
Sample Talks
Tourism as an economic driver
Viewed as the fun industry, tourism is a huge economic driver for the economy. Almost every job is reliant on a healthy tourism economy. It is important that it is supported. Whether it be bricks and mortor, or financial. As we invest in other parts of the economy, touris needs to be a part of the discussion. This speech would be good for economic groups, government associates and hospitality associations.
Site Selection Matters
The ins and outs of selecting a site for an event can make or break it success. A two-hour long presentation that talked about the type of event drives the type of space you want to use. Using my experience in producing events with President's to Soap Opera Stars, I illustrated examples of spaces I used and why i selected particular spaces.
The presentation includes an exercise for the students to create an event with a discussion on how they made their decisions.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader