Jason Falls

Author, Speaker, CEO Social Media Explorer

  • Louisville KY

Jason Falls is one of the most in-demand speakers in the social media, public relations and marketing fields. He delivers value!

Contact

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Biography

Jason Falls is the founder of Social Media Explorer and one of the leading thinkers, strategists and public speakers in the social media marketing, digital marketing and online communications industries. Known for his clever insights, sharp wit and the ever-present brutal honesty, Falls tackles audiences, not topics, engaging and sending all away with a sense they’ve learned something.

He is the author of the noted industry blog SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com, a learning community for digital and social media marketing, online communications and technology.

His first book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, co-authored with Erik Deckers, was published in September 2011. His second book, The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win, co-authored with DJ Waldow, was published in August 2012.

Perhaps at best in the role of social media educator, Falls has spoken nationally and internationally on a wide range of topics and to a variety of audiences. From corporate board rooms to standing-room-only conference halls, Falls caters each presentation to the audience make up, energy and comprehension level.

Falls has worked with brands like Jim Beam and Maker’s Mark bourbons, AT&T, Humana, University of Louisville Health Care, Backupify, Bacardi, The National Center for Family Literacy, Expion and The Kentucky Center. He has also been cited and quoted in several notable books on the subject of digital marketing including Paul Gillin’s The New Influencers and Jay Baer and Amber Naslund’s The Now Revolution.

Industry Expertise

Social Media
Direct Marketing
Public Relations and Communications
Advertising/Marketing

Areas of Expertise

Interactive Marketing
Word of Mouth Marketing
Brand Management & Content Marketing
E-Commerce and Mobile Marketing
Social Media Marketing
Social Media Monitoring & Measurement
Blogging
Social Media for Customer Engagement & Retention
Digital Marketing
Email Marketing Strategies

Accomplishments

CEO – Social Media Explorer

2009-07-01

Social Media Explorer is a digital and social marketing strategy house and an information products company. From helping clients build business and measure digital success to offering unique consumer insights through our innovative approach to consumer research to educating audiences at our exclusive events, Social Media Explorer is leading businesses into the social and digital realm.

Co-Author – No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

2011-09-01

This is the first no-holds-barred guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultant Jason Falls systematically addresses common objections to social media, offer realistic guidance on reducing its risks, and presents up-to-date case studies.

Co-Author – The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

2012-08-15

Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing.

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Education

West Virginia University

Master of Science

Management

1996

Morehead State University

Bachelor of Arts

Communications

1995

Event Appearances

Measuring Social Media – Let’s Get Serious

SXSW Interactive 2011  Austin, Texas

2011-03-13

KEYNOTE SPEECH: How to tell and what to do when you are being had in blogging, social media and beyond

Blog World & New Media Expo 2011  Los Angeles, California

2011-11-03

Cut the Bull – Blog with a Purpose and Drive Your Business

Content Marketing World 2012  Columbus, Ohio

2012-09-05

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Sample Talks

Move The Needle

Conversation and engagement are great, but alone do not drive the bottom line. You will benefit from this talk by learning how to plan for social media success, seeing examples of companies selling and saving through social media and discovering a roadmap to plan and measure your own successes.

Prove it! Measuring Social Media’s Impact On Your Business

Creating content is only half the battle. Measuring what you’re doing and justifying the time and energy expended is the other half. Jason Falls will take you through ideas on how to approach content marketing with strategic use and measurement in mind, help you build a framework for content marketing measurement and help report and justify your efforts.

Let’s Talk: The Art of Conversation

Social media beckons companies to engage in conversations with their customers, yet marketing through conversations is an inexact, if even clear, concept. In this talk, you will learn how conversational marketing happens daily, that you understand it better than you think, but can also approach social media interactions with both the right intent and a profitable outcome in mind.

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Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance

Fees

$7500 to $15000
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