Jason Falls
Author, Speaker, CEO | Social Media Explorer
Louisville, KY, UNITED STATES
Jason Falls is one of the most in-demand speakers in the social media, public relations and marketing fields. He delivers value!
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Biography
Jason Falls is the founder of Social Media Explorer and one of the leading thinkers, strategists and public speakers in the social media marketing, digital marketing and online communications industries. Known for his clever insights, sharp wit and the ever-present brutal honesty, Falls tackles audiences, not topics, engaging and sending all away with a sense they’ve learned something.
He is the author of the noted industry blog SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com, a learning community for digital and social media marketing, online communications and technology.
His first book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, co-authored with Erik Deckers, was published in September 2011. His second book, The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win, co-authored with DJ Waldow, was published in August 2012.
Perhaps at best in the role of social media educator, Falls has spoken nationally and internationally on a wide range of topics and to a variety of audiences. From corporate board rooms to standing-room-only conference halls, Falls caters each presentation to the audience make up, energy and comprehension level.
Falls has worked with brands like Jim Beam and Maker’s Mark bourbons, AT&T, Humana, University of Louisville Health Care, Backupify, Bacardi, The National Center for Family Literacy, Expion and The Kentucky Center. He has also been cited and quoted in several notable books on the subject of digital marketing including Paul Gillin’s The New Influencers and Jay Baer and Amber Naslund’s The Now Revolution.
Industry Expertise (4)
Social Media
Direct Marketing
Public Relations and Communications
Advertising/Marketing
Areas of Expertise (10)
Social Media Marketing
Social Media Monitoring & Measurement
Blogging
Social Media for Customer Engagement & Retention
Digital Marketing
Email Marketing Strategies
Interactive Marketing
Word of Mouth Marketing
Brand Management & Content Marketing
E-Commerce and Mobile Marketing
Accomplishments (4)
CEO – Social Media Explorer (professional)
2009-07-01
Social Media Explorer is a digital and social marketing strategy house and an information products company. From helping clients build business and measure digital success to offering unique consumer insights through our innovative approach to consumer research to educating audiences at our exclusive events, Social Media Explorer is leading businesses into the social and digital realm.
Co-Author – No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (professional)
2011-09-01
This is the first no-holds-barred guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultant Jason Falls systematically addresses common objections to social media, offer realistic guidance on reducing its risks, and presents up-to-date case studies.
Co-Author – The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (professional)
2012-08-15
Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing.
2009 SAMMY Award (professional)
Top honor given in the social media industry
Education (2)
West Virginia University: Master of Science, Management 1996
Morehead State University: Bachelor of Arts, Communications 1995
Links (9)
- Company Website
- Blog
- Personal Website
- The All-Business, No-Hype Guide to Social Media Marketing
- Blog – Entrepreneur.com
- Social Media Explorer TV
- A No Bullshit Interview with Jason Falls
- Attacking the Myths of Social Media: An Interview With Jason Falls
- Interview with Jason Falls, Founder of SocialMediaExplorer.com
Event Appearances (30)
Measuring Social Media – Let’s Get Serious
SXSW Interactive 2011 Austin, Texas
2011-03-13
KEYNOTE SPEECH: How to tell and what to do when you are being had in blogging, social media and beyond
Blog World & New Media Expo 2011 Los Angeles, California
2011-11-03
Cut the Bull – Blog with a Purpose and Drive Your Business
Content Marketing World 2012 Columbus, Ohio
2012-09-05
KEYNOTE SPEECH
Explore Minneapolis Minneapolis, Minnesota
2012-08-17
Moderator: Brand Case Study Panel
Explore Minneapolis Minneapolis, Minnesota
2012-08-17
KEYNOTE SPEECH
Explore Nashville Nashville, Tennessee
2012-04-13
KEYNOTE SPEECH
Explore Dallas-Fort Worth Dallas, Texas
2012-02-16
Crossing the Bridge: No Bullshit Guide to Mobile
BlogWorld & New Media Expo 2012 New York City
2012-06-06
Small But Social: How Small Businesses Can Win With Social Media Marketing
Entrepreneur Growth Conference 2012 Long Beach, California
2012-01-11
Book Signing
SXSW Interactive 2012 Austin, Texas
2012-03-12
Social Media Comes of Age Without the Help of Porn
SXSW Interactive 2012 Austin, Texas
2012-03-12
KEYNOTE SPEECH: Cut the Bull! The All-Business, No-Hype Take On Social Media Marketing
SocialMediaPlus: A Web 2.0 Business Summit Philadelphia, Pennsylvania
2011-11-16
How to tell and what to do when you are being had in blogging, social media and beyond
Blogworld & New Media Expo LA 2011 Los Angeles, California
2011-11-05
No BS Social Media Marketing
Social: IRL Speaker Series Kansas City
2011-10-11
KEYNOTE SPEECH: Social Media in the Y World
2011 YMCA CMO/CTO Conference Kansas City, Missouri
2011-10-03
Advanced Social Media Bootcamp
Social Media Integration Conference 2011 Atlanta, Georgia
2011-09-16
KEYNOTE SPEECH
Social Media Integration Conference 2011 Atlanta, Georgia
2011-09-17
How to Really Tell if Your Content Marketing is Working? The Content Marketing Measurement Roadmap
Content Marketing World 2011 Cleveland, Ohio
2011-09-08
KEYNOTE SPEECH – eXtending Our Efforts: Leveraging and measuring social media
eXtension National CoP Workshop Online Conference
2011-06-28
KEYNOTE SPEECH: The Art of Conversations And Marketing Through Them
Social Fresh St. Louis 2010 St. Louis, Missouri
2010-04-19
KEYNOTE SPEECH – The Conversation Report: What Consumers Are Saying About You
Foodservice Social Media Universe Summit Chicago, Illinois
2012-09-17
KEYNOTE SPEECH: How Strategic Social Media Drives Business
San Diego Social Media Symposium San Diego, California
2012-03-01
Crossing the Bridge: No Bullshit Guide to Mobile
BlogWorld & New Media Expo NYC New York City
2012-06-06
The Recipes to Build Your Influence
BlogWorld & New Media Expo NYC New York City
2012-06-07
KEYNOTE SPEECH – The No BS Guide to Twitter: How Defining Your Purpose Helps Guide Your Success on Twitter and Social Media
PR News’ Twitter Conference Las Vegas, Nevada
2011-11-10
KEYNOTE SPEECH: Content Strategy and Measurement in Social Media
2011 CoSIDA National Convention Marco Island, Florida
2011-06-29
Timesaving Tips and Tools for Doing Social Media
2011 CoSIDA National Convention Marco Island, Florida
2011-06-29
Making Your Content Amazing
Racing Ahead 2012: From Social Media to Social Business Raleigh, North Carolina
2012-09-10
How to Plan Your Social Media Success
Social Media Success Summit 2012 Webinar
2012-05-10
KEYNOTE SPEECH – Brand Vacuum: Why Nobody Cares About Your Silly Brand… And What To Do About It
iStrategy Conference Chicago, Illinois
2012-10-10
Sample Talks (5)
Move The Needle
Conversation and engagement are great, but alone do not drive the bottom line. You will benefit from this talk by learning how to plan for social media success, seeing examples of companies selling and saving through social media and discovering a roadmap to plan and measure your own successes.
Prove it! Measuring Social Media’s Impact On Your Business
Creating content is only half the battle. Measuring what you’re doing and justifying the time and energy expended is the other half. Jason Falls will take you through ideas on how to approach content marketing with strategic use and measurement in mind, help you build a framework for content marketing measurement and help report and justify your efforts.
Let’s Talk: The Art of Conversation
Social media beckons companies to engage in conversations with their customers, yet marketing through conversations is an inexact, if even clear, concept. In this talk, you will learn how conversational marketing happens daily, that you understand it better than you think, but can also approach social media interactions with both the right intent and a profitable outcome in mind.
They’re Talking About You … Are You Listening?
The millions of water coolers from yesteryear are now one big water cooler called the Internet. Your customers are talking about you, your competition and your industry. You will benefit from this talk by learning how to listen to online conversations, what to do with the conversations you find and how to win the trust of customers and potential customers by simply turning an ear toward them online.
Cut The Bull: Blog With Purpose (And Drive Business)
Corporate blogs are great engagement tools, but even better (and more effective) business drivers. You will benefit from this talk by learning how blogs can boost your company’s bottom line, what tools can most effectively get you there fast and even get some ideas on how do to it using free (or mostly free) tools.
Style
Availability
- Keynote
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
Social