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Jason Falls - Social Media Explorer. Louisville, KY, US

Jason Falls

Author, Speaker, CEO | Social Media Explorer


Jason Falls is one of the most in-demand speakers in the social media, public relations and marketing fields. He delivers value!



Jason Falls Publication Jason Falls Publication





Jason Falls is the founder of Social Media Explorer and one of the leading thinkers, strategists and public speakers in the social media marketing, digital marketing and online communications industries. Known for his clever insights, sharp wit and the ever-present brutal honesty, Falls tackles audiences, not topics, engaging and sending all away with a sense they’ve learned something.

He is the author of the noted industry blog, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for, a learning community for digital and social media marketing, online communications and technology.

His first book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, co-authored with Erik Deckers, was published in September 2011. His second book, The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win, co-authored with DJ Waldow, was published in August 2012.

Perhaps at best in the role of social media educator, Falls has spoken nationally and internationally on a wide range of topics and to a variety of audiences. From corporate board rooms to standing-room-only conference halls, Falls caters each presentation to the audience make up, energy and comprehension level.

Falls has worked with brands like Jim Beam and Maker’s Mark bourbons, AT&T, Humana, University of Louisville Health Care, Backupify, Bacardi, The National Center for Family Literacy, Expion and The Kentucky Center. He has also been cited and quoted in several notable books on the subject of digital marketing including Paul Gillin’s The New Influencers and Jay Baer and Amber Naslund’s The Now Revolution.

Industry Expertise (4)

Direct Marketing

Public Relations and Communications


Social Media

Areas of Expertise (10)

Social Media Marketing

Social Media Monitoring & Measurement


Social Media for Customer Engagement & Retention

Digital Marketing

Email Marketing Strategies

Interactive Marketing

Word of Mouth Marketing

Brand Management & Content Marketing

E-Commerce and Mobile Marketing

Accomplishments (4)

CEO – Social Media Explorer (professional)


Social Media Explorer is a digital and social marketing strategy house and an information products company. From helping clients build business and measure digital success to offering unique consumer insights through our innovative approach to consumer research to educating audiences at our exclusive events, Social Media Explorer is leading businesses into the social and digital realm.

Co-Author – No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (professional)


This is the first no-holds-barred guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultant Jason Falls systematically addresses common objections to social media, offer realistic guidance on reducing its risks, and presents up-to-date case studies.

Co-Author – The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (professional)


Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing.

2009 SAMMY Award (professional)

Top honor given in the social media industry

Education (2)

Morehead State University: Bachelor of Arts, Communications 1995

West Virginia University: Master of Science, Management 1996

Event Appearances (30)

Measuring Social Media – Let’s Get Serious

SXSW Interactive 2011  Austin, Texas


KEYNOTE SPEECH: How to tell and what to do when you are being had in blogging, social media and beyond

Blog World & New Media Expo 2011  Los Angeles, California


Cut the Bull – Blog with a Purpose and Drive Your Business

Content Marketing World 2012  Columbus, Ohio



Explore Minneapolis  Minneapolis, Minnesota


Moderator: Brand Case Study Panel

Explore Minneapolis  Minneapolis, Minnesota



Explore Nashville  Nashville, Tennessee



Explore Dallas-Fort Worth  Dallas, Texas


Crossing the Bridge: No Bullshit Guide to Mobile

BlogWorld & New Media Expo 2012  New York City


Small But Social: How Small Businesses Can Win With Social Media Marketing

Entrepreneur Growth Conference 2012  Long Beach, California


Book Signing

SXSW Interactive 2012  Austin, Texas


Social Media Comes of Age Without the Help of Porn

SXSW Interactive 2012  Austin, Texas


KEYNOTE SPEECH: Cut the Bull! The All-Business, No-Hype Take On Social Media Marketing

SocialMediaPlus: A Web 2.0 Business Summit  Philadelphia, Pennsylvania


How to tell and what to do when you are being had in blogging, social media and beyond

Blogworld & New Media Expo LA 2011  Los Angeles, California


No BS Social Media Marketing

Social: IRL Speaker Series  Kansas City


KEYNOTE SPEECH: Social Media in the Y World

2011 YMCA CMO/CTO Conference  Kansas City, Missouri


Advanced Social Media Bootcamp

Social Media Integration Conference 2011  Atlanta, Georgia



Social Media Integration Conference 2011  Atlanta, Georgia


How to Really Tell if Your Content Marketing is Working? The Content Marketing Measurement Roadmap

Content Marketing World 2011  Cleveland, Ohio


KEYNOTE SPEECH – eXtending Our Efforts: Leveraging and measuring social media

eXtension National CoP Workshop  Online Conference


KEYNOTE SPEECH: The Art of Conversations And Marketing Through Them

Social Fresh St. Louis 2010  St. Louis, Missouri


KEYNOTE SPEECH – The Conversation Report: What Consumers Are Saying About You

Foodservice Social Media Universe Summit  Chicago, Illinois


KEYNOTE SPEECH: How Strategic Social Media Drives Business

San Diego Social Media Symposium  San Diego, California


Crossing the Bridge: No Bullshit Guide to Mobile

BlogWorld & New Media Expo NYC  New York City


The Recipes to Build Your Influence

BlogWorld & New Media Expo NYC  New York City


KEYNOTE SPEECH – The No BS Guide to Twitter: How Defining Your Purpose Helps Guide Your Success on Twitter and Social Media

PR News’ Twitter Conference  Las Vegas, Nevada


KEYNOTE SPEECH: Content Strategy and Measurement in Social Media

2011 CoSIDA National Convention  Marco Island, Florida


Timesaving Tips and Tools for Doing Social Media

2011 CoSIDA National Convention  Marco Island, Florida


Making Your Content Amazing

Racing Ahead 2012: From Social Media to Social Business  Raleigh, North Carolina


How to Plan Your Social Media Success

Social Media Success Summit 2012  Webinar


KEYNOTE SPEECH – Brand Vacuum: Why Nobody Cares About Your Silly Brand… And What To Do About It

iStrategy Conference  Chicago, Illinois


Sample Talks (5)

Move The Needle

Conversation and engagement are great, but alone do not drive the bottom line. You will benefit from this talk by learning how to plan for social media success, seeing examples of companies selling and saving through social media and discovering a roadmap to plan and measure your own successes.

Prove it! Measuring Social Media’s Impact On Your Business

Creating content is only half the battle. Measuring what you’re doing and justifying the time and energy expended is the other half. Jason Falls will take you through ideas on how to approach content marketing with strategic use and measurement in mind, help you build a framework for content marketing measurement and help report and justify your efforts.

Let’s Talk: The Art of Conversation

Social media beckons companies to engage in conversations with their customers, yet marketing through conversations is an inexact, if even clear, concept. In this talk, you will learn how conversational marketing happens daily, that you understand it better than you think, but can also approach social media interactions with both the right intent and a profitable outcome in mind.

They’re Talking About You … Are You Listening?

The millions of water coolers from yesteryear are now one big water cooler called the Internet. Your customers are talking about you, your competition and your industry. You will benefit from this talk by learning how to listen to online conversations, what to do with the conversations you find and how to win the trust of customers and potential customers by simply turning an ear toward them online.

Cut The Bull: Blog With Purpose (And Drive Business)

Corporate blogs are great engagement tools, but even better (and more effective) business drivers. You will benefit from this talk by learning how blogs can boost your company’s bottom line, what tools can most effectively get you there fast and even get some ideas on how do to it using free (or mostly free) tools.



  • Keynote
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance


7500 to 15000