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Jason Goodman - IDEABOOST. Toronto, ON, CA

Jason Goodman Jason Goodman

Senior Director | Design Cofounders

Toronto, ON, CANADA

Jason Goodman is a mentor for IDEABOOST.





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My passion for design and innovation began in the classroom: both as a student and educator. I completed my Masters Degree in Educational Psychology at McGill University in Montreal where I was working with the Dean of Education & Research to explore how to reimagine our learning strategies for students with Aspeger's Syndrome by analyzing their online discourse in public online forums. During this time I worked in various elementary, high schools, special needs schools and community centres to pilot new programs with students with various learning and physical disabilities. These experiences were formative, inspiring, humbling and transformational.

After completing my Masters Degree in 2006, I moved to Toronto to explore interactive design at the CFC Media Lab. The CFC was a tremendous source of inspiration and ultimately, my team worked on a web-connected learning concept that empowers children to explore their digital photos using letter blocks and a computer. The product (called LMNO-Pics) led to the creation of a Digital Toy Design startup called Cieo Creative Inc.

Cieo spent three years brainstorming and designing web based educational toys and successfully licensed concepts to companies like Zizzle LLC and Hasbro. Between 2007-2009, the demand for digital products for children had not developed, and so like many entrepreneurs before me - we had to make the difficult decision to shut down operations.

To further develop and hone my business and digital strategy skills, I transitioned into the digital agency space, and for 5 years worked with some of the top digital agencies in the country including Twist Image & Olson Canada.

Industry Expertise (4)

Advertising/Marketing Research Media Production Design

Areas of Expertise (8)

User Experience Integrated Marketing Strategic Partnerships Mobile Marketing Digital Strategy Strategic Planning Interactive Advertising Content Development

Accomplishments (1)

Innovation Award (professional)


Awarded by OLSON Canada.

Education (4)

McGill University: M.A., Educational Psychology 2007

CFC Media Lab: Certificate, Interactive Narrative and Design 2006

McGill University: B.A., Psychology 2000

Dawson College: DEC., Commerce 1997

Affiliations (1)

  • The Writing Project : Director of Strategic Partnerships

Media Appearances (2)

Somewhere_ to hold pitching event for young entrepreneurs

Tech City News  online


The event will see 20 young tech entrepreneurs pitch their startup proposals to a panel of leading tech industry experts from Founders Forum For Good including Jason Goodman, Albion; Liam Tootill, Supa Academy, Emma Obanye BuddyBounce, Mark Asseily, State and Jenny Halpern, Halpern...

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Raise your flag wins $10,000 at Microsoft's your big idea workshop

Betakit  online


Jason Goodman of tailoredUX, who pitched an essay writing framework for students called The Writing Project, agreed that a modern economy requires a modern infrastructure to onboard young talent. “There are very tangible gaps between the education one gets at an academic institution and the opportunities that degree affords your in the workforce today,” he said. “Technological innovation has both broadened that gap and helped to fill it at the same time through awesome startups with new paradigms of thinking about all this stuff.”...

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