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Jay Yoo, Ph.D. - Baylor University . Waco, TX, US

Jay Yoo, Ph.D.

Associate Professor of Apparel Merchandising | Baylor University


Fashion merchandising and apparel expert specializing in appearance-related behaviors and individual social well-being.






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Dr. Jay Yoo is an Associate Professor in the Department of Human Sciences and Design. His research interests are appearance-related behaviors and their implications for individual and social well-being from consumer perspectives. He has conducted research on body-tanning behaviors, including sunless tanning, and health perceptions of using appearance-related products. Serious quality-of-life concerns occur when appearance satisfaction is compounded by behaviors that may have long-term consequences. He has published in the Clothing and Textiles Research Journal, the International Journal of Fashion Design, Technology and Education, the Family and Consumer Sciences Research Journal, and Human Factors and Ergonomics in Manufacturing and Service Industries.

Dr. Yoo’s courses are designed to provoke students' interest and appeal to students from a variety of backgrounds. Although fashion is often understood to center on apparel choices, fashion impacts nearly every aspect of human lives. This prospect provided the opportunity to incorporate various topics of inquiry. These topics include fashion and health, social responsibility, and environmental issues involving consumptive behaviors. He earned his PhD in retail merchandising from the University of Minnesota-Twin Cities, his master’s degree in apparel design from Cornell University, and his bachelor’s in clothing and textiles from Seattle Pacific University.

Areas of Expertise (6)

Green Consumption

Body-Tanning Behaviors

Apparel and Consumer Behavior

Fashion Merchandising

Appearance-Related Behaviors

Sunless Tanning

Education (4)

University of Minnesota: Ph.D.

Cornell University: M.S.

Fashion Institute of Technology: A.A.S.

Seattle Pacific University: B.S.

Media Appearances (1)

Baylor Apparel Merchandising Professor Is Awarded Prestigious Texas Leadership Award

Baylor Media & Public Relations  online


Jay Yoo, Ph.D., associate professor of family and consumer sciences in Baylor University's Robbins College of Health and Human Sciences, has been selected to receive the 2018 American Association of Family and Consumer Sciences-Texas Affiliate Leader Award (AAFCS-TX).

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Articles (4)

Self-perception and body image among cancer survivors

Fashion, Style & Popular Culture

Jeong-ju Yoo, Lisa Vanhoose


The goal of this study is to identify the self-perception of cancer survivors’ body image distress and to illustrate fashion-oriented consumption as a coping mechanism. Retail therapy (RT) may be a promising intervention for cancer survivors to mitigate body image distress and promote positive health outcomes. The impact of cancer treatments on each survivor should be considered based on their body investment, cancer type, diagnosis, body weight and other demographic characteristics. Developing mitigation strategies using RT for cancer survivors with visible physical changes is crucial. Fashion-oriented shopping can give cancer survivors a sense of control and boost a positive self-image. Cancer survivors who are highly conscious of societally prescribed definitions of normal appearance may benefit significantly from RT.

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Understanding the Effect of a Calorie-restricted Diet and Exercise on Self-image and Quality of Life in Midlife Women

Journal of Family & Consumer Sciences

Jeong-Ju Yoo, Matthew Peterson, Jeffrey L Heileson, LesLee Funderburk


The goal of the study was to identify the effect of a calorie-restricted diet combined with exercise on self-classified weight, body satisfaction, and quality of life enjoyment and satisfaction (Q-LES). Thirty-four participants reported data prior to and after a 12-week intervention program. The participants were women, with an average age of 51.53 years (ranging from 40–64 years old), with 50% being overweight and 50% obese. The intervention showed a positive effect on participants' selfclassified weight, body satisfaction, and Q-LES. Calorie-restricted intake plus exercise should be a recommended lifestyle choice for this targeted group of women.

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Body Satisfaction among Overweight Mid-life Women: Pre-and Post-Intervention

American Journal of Health Studies

Jeong-Ju Yoo, LesLee Funderburk


The goal of the study was to identify the effect of a reduced-calorie diet combined with exercise on weight preoccupation, self-objectification, and body satisfaction among mid-life women who were either obese or overweight. Participants were women with an average age of 51.5 years, with 50% being overweight and 50% obese. A total of 34 usable data were obtained twice, before and after the 12-week intervention program. Body satisfaction was significantly improved, suggesting that the reduced calorie regime with exercise effectively improves body image. The results provide the utilization of a successful intervention program to help alleviate body image stress.

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Factors influencing life satisfaction: Role of physical fitness, body satisfaction, and shopping

Family and Consumer Sciences Research Journal

Jeong‐Ju Yoo, Sae Eun Lee


The goal of this study was to assess the relationship between physical activity, body satisfaction, psychological distress, and life satisfaction. In addition, the effects of impulse and compulsive shopping behaviors concerning body satisfaction and psychological distress are analyzed. Two hundred thirty female college students participated in an online survey. Structural equation modeling was used to analyze the data. The results indicated that physical activity positively influences body image and ultimately improves life satisfaction. Compulsive shopping negatively affects psychological distress for individuals with poor body image. Physical activity professionals should recognize the factors that will impact one's life satisfaction.

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