Jay Yoo, Ph.D. 
Associate Professor of Family and Consumer Sciences Apparel Merchandising | Baylor University
Waco, TX, UNITED STATES
Expert in fashion merchandising, apparel and consumer behavior
Spotlight
Biography
An expert in fashion merchandising, apparel and consumer behavior, Dr. Yoo is associate professor of family and consumer sciences in Baylor’s College of Health and Human Sciences.
His research interests are appearance-related behaviors and their implications for individual and social well-being from consumer perspectives. He has conducted research on body-tanning behaviors, including Sunless Tanning, health perceptions of using appearance-related products; and green consumption, including Bamboo Apparel and Hybrid Cars.
His research has been published in Clothing and Textiles Research Journal, International Journal of Fashion Design, Technology and Education; Adolescence; Household and Personal Care Today; and Human Factors and Ergonomics in Manufacturing and Service Industries. He has been quoted by Fortune magazine, U.S. News and World Report, HealthDay news service, UPI and Third Age.
Dr. Yoo earned his Ph.D. in design from the University of Minnesota-Twin Cities, his master’s degree in clothing and textiles from Cornell University and his bachelor’s in clothing and textiles from Seattle Pacific University.
Industry Expertise (6)
Advertising/Marketing
Consumer Goods
Education/Learning
Research
Writing and Editing
Apparel/Accessories
Areas of Expertise (6)
Green Consumption
Body-Tanning Behaviors
Apparel and Consumer Behavior
Fashion Merchandising
Appearance-Related Behaviors
Sunless Tanning
Education (4)
University of Minnesota: Ph.D.
Cornell University: M.S.
Fashion Institute of Technology: A.A.S.
Seattle Pacific University: B.S.
Links (2)
Media Appearances (8)
Baylor Apparel Merchandising Professor Is Awarded Prestigious Texas Leadership Award
Baylor Media & Public Relations online
2018-01-22
Jay Yoo, Ph.D., associate professor of family and consumer sciences in Baylor University's Robbins College of Health and Human Sciences, has been selected to receive the 2018 American Association of Family and Consumer Sciences-Texas Affiliate Leader Award (AAFCS-TX).
‘Safe’ Tanners Who Use Sprays and Lotions Less Likely to Get Tattoos and Piercings than Frequent Sunbathers and Tanning Bed Users, Baylor Study Finds
Baylor Media & Public Relations online
2017-12-04
People who often sunbathe or use tanning beds are more likely to try risky weight-loss methods and have cosmetic surgery, as well as get tattoos and piercings. But while people who seldom tan also may try unsafe diets and cosmetic surgery, they rarely opt for tattoos or piercings, according to a Baylor University study.
Frequent tanning can signal excessive concern over image and vulnerability to taking health risks, researcher says
Baylor Media & Public Relations online
2017-12-04
People who often sunbathe or use tanning beds are more likely to try risky weight-loss methods and have cosmetic surgery, as well as get tattoos and piercings. But while people who seldom tan also may try unsafe diets and cosmetic surgery, they rarely opt for tattoos or piercings, according to a Baylor University study.
Too Tanned in Paradise? Baylor Researcher Examines Why Some People Risk Skin Cancer
Baylor Media & Public Relations online
2015-04-14
Tanning as “paradise” — the depiction in ads and magazines of smiling people sporting even tans and often enjoying exotic vacation spots — may influence people to tan in the sun or tanning beds and take risks with UV ray exposure and ultimately, skin cancer, says a Baylor University researcher.
Hybrid Cars Are a Status Symbol of Sorts for Seniors, Baylor Consumer Study Shows
Baylor Media & Public Relations online
2013-10-13
Paying extra bucks to "go green" in a hybrid car may pay off in self-esteem and image for older drivers, as well as give a healthy boost to the environment, according to a Baylor University study.
Novelty of Eco-Friendly Bamboo Garments Lures Consumers -- If the Price Is Right, Baylor Study Shows
Baylor Media & Public Relations online
2013-08-11
Consumers who plan to buy eco-friendly bamboo apparel are attracted if the price is right, but their next consideration is the novelty of the product, according to a new study by Baylor University researchers.
Young Women Hold the Key to Success of Sunless Tanning, Baylor Researcher Finds
Baylor Media & Public Relations online
2013-05-10
Sunless tanning -- whether with lotions, bronzers or tanning pills -- has been promoted as an effective substitute to dodge the health risks of ultraviolet rays, but if the products don't provide the perfect tan, young women likely will not use them, according to a Baylor University researcher.
Adolescent boys seeking "the norm" may take risks with their appearances
Baylor Media & Public Relations online
2009-12-21
Teen-aged boys are more likely to use tanning booths, take diet pills and have their bodies waxed -- even if they think those activities are unhealthy -- if they are influenced by their peers, according to research by a Baylor University assistant professor of fashion merchandising.
Articles (4)
Perceived negative health effect of tanning (PNHET): The interface between tanning attitudes and behaviors
Clothing and Textiles Research JournalJeong-Ju Yoo, Hye-Young Kim,
2014 The purpose of this study was to examine the relationship between the perceived negative health effect of tanning (PNHET) and body-tanning attitudes and behaviors. A total of 333 college students with an average age of 19.8 years participated in the study. A majority of the participants were female (80.2%) and Caucasian (76.9%). Three body-tanning attitudes emerged from the data: pleasurable activity, physical attractiveness, and healthy behavior. The PNHET was negatively related to all three body-tanning attitudes and methods of tanning behaviors used (i.e., sunbathing, tanning beds, and sunless tanning product use). However, specific body-tanning attitudes independently influence the methods of body-tanning behaviors. Pleasurable activity was a significant attitude influencing indoor and outdoor tanning. College students seek tanning beds and tanning products, particularly when physical attractiveness is concerned. Healthy behavioral attitudes exist for outdoor tanning. Intervention strategies regarding body-tanning behaviors should focus on attitudinal changes, which specifically involve ultraviolet (UV) ray exposure. Educating the public about the negative health effects of tanning is still a very important intervention strategy to help individuals avoid excessive amount of harmful UV exposure and resultant skin cancer. Body-tanning behaviors, as a part of consumer culture, should change to minimize these unhealthy behaviors.
Exploring the relationship between green consumption value, satisfaction, and loyalty of hybrid car in elderly consumers
Human Factors and Ergonomics in Manufacturing & Service IndustriesWon‐Moo Hur, Jeong‐Ju Yoo, Jin Hur
2014 The study aimed to examine the relationship between green consumption value, satisfaction, and loyalty of driving hybrid cars among elderly consumers. Data were collected from a cross‐sectional survey of 314 elderly consumers who purchased hybrid cars in the United States. A partial least squares analysis revealed that elderly consumers’ social, price, and quality values positively influenced the satisfaction of their hybrid car experience, and their satisfaction significantly influenced their loyalty of hybrid car. The relationship between green consumption value, satisfaction, and loyalty toward driving hybrid cars among elderly consumers revealed insight into their value orientations toward the hybrid car. Special efforts are suggested in promoting hybrid car use to elderly consumer groups. Marketers should pay attention to changing beliefs and increasing perceived values of driving a hybrid car for consumers to encourage them to use green products.
Environmental awareness on bamboo product purchase intention: do consumption values impact green consumption?
International Journal of Fashion Design, Technology and EducationJeong-Ju Yoo, Lorynn Divita, Hye-Young Kim
2013 The objective of this study is to identify the factors influencing bamboo textile and apparel purchase intentions. The theory of consumption value is used as a theoretical background to explain the mechanism of bamboo product purchase decisions in relation to consumer environmental awareness (i.e. perceived consumer effectiveness, environmental concern and clothing environmental attitudes). A total of 122 mostly female college students participated in this study via an online Qualtrics-created survey. A hierarchical regression analysis was used to test the hypotheses. The results revealed that promotion-effort products should clearly deliver economic, epistemic and emotional values, whereas social and functional values are not significant. In addition, environmental consumer awareness overall is a significant factor in determining bamboo textile and apparel purchase intentions. Further marketing implications are suggested.
Exploring peer influence on adolescent boys' grooming product use and risk-perception
Journal of ARAHEJay Yoo
2013 The primary objective of this research is to understand peer influence on adolescent boys' appearance management behaviors and their risk perception of these behaviors; 155 adolescent boys, average age 14.3, participated in the study. Descriptive statistics and Chi-square tests revealed that adolescent boys engaged in many types of behaviors, although they perceived some of them as unhealthy. When compared with adolescent boys who showed low peer influence, those with high peer influence engaged in the following behaviors more frequently: sunbathing, using tanning booths, waxing skin, and spa treatments. The findings suggest a need for further investigation regarding the motivation for and impediments to adolescent boys' appearance management behaviors.
