J. Cameron Verhaal
Associate Professor; Albert R. Lepage Professorship in Business | Tulane University
New Orleans, LA, UNITED STATES
J. Cameron Verhaal is an expert in business marketing and management, entrepreneurship, firm reputation and medical marijuana.
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Biography
Professor Verhaal's research focuses on the growth and competitive dynamics of small, entrepreneurial firms. He is specifically interested in how organizations in craft-based industries (e.g., organic foods, craft beer, and handmade products) manage growth, particularly when it undermines their identity or reputation as authentic, small-scale, and traditional producers.
His research is forthcoming or has been published in Administrative Science Quarterly, Strategic Management Journal, Organization Science, Journal of Management, Research Policy, Organization Studies, and Journal of the Academy of Marketing Science.
Areas of Expertise (8)
Status, growth and success of small firms
Authenticity
Entrepreneurship
Business Marketing
Medical Marijuana
Business Management
Firm Reputation
Craft Industries (Organic foods, craft beer, artisan producers)
Accomplishments (1)
Freeman School of Business Faculty Research Award (professional)
2021-2022
Education (4)
University of Utah: Doctor of Philosophy, Entrepreneurship and Strategic Management 2014
University of Arizona: Master of Business Administration, International Management 2007
Georgetown University: Master of Arts, Latin American Studies 2003
The University of Colorado at Boulder: Bachelor of Arts, International Affairs 1999
magna cum laude
Affiliations (2)
- Strategic Management Journal (June 2023 – Present)
- Administrative Science Quarterly (January 2023 - Present)
Links (2)
Languages (1)
- Spanish
Media Appearances (4)
4 Ways to Be a More 'Authentic' Entrepreneur (and How It Can Help Your Business)
CO online
2024-07-08
The study by Stanislav D. Dobrev of the University of Wisconsin-Milwaukee and J. Cameron Verhaal of Tulane University uncovered some key ways that entrepreneurs can demonstrate authenticity without overtly stating it.
How craft-based firms project authenticity through credibly and visibly communicating their identity
Phys.Org online
2024-05-13
The study, authored by Stanislav D. Dobrev of the University of Wisconsin-Milwaukee and J. Cameron Verhaal of Tulane University, looked at how managers in identity-driven markets are challenged to maintain their authenticity as their company's scale of operations expands. In such craft industries, the authors note, overt claims of authenticity by producers are ineffective.
When it comes to craft beer, bad names are best
The Hustle
2023-04-14
Khessina co-authored the study alongside J. Cameron Verhaal (Tulane University) and Stanislav D. Dobrev (University of Wisconsin-Milwaukee).
Episode 126: The Business of Beer with Jacob Landry and Prof. J. Cameron Verhaal
Biz New Orleans online
2022-11-15
On this week’s episode, Tulane business professor J. Cameron Verhaal and Urban South Brewery owner Jacob Landry talk about what it takes to build an authentic and scalable beer brand, why Louisiana and Mississippi have fewer breweries than other states — and how inflation is “crushing” the industry in 2022.
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