Jeannette Hanna

Founder and Vice President – Trajectory Brands

Trajectory fuses the best of brand strategy and design thinking with innovative processes for engaging the people who matter most to your success. Founded on a renowned partnership of senior strategy, design and business leaders, Trajectory's hands-on team brings strategic processes to focus your goals. We use design to clarify, identify and engage; stories to connect and illuminate; and digital tools to mobilize and empower.

Co-Author – Ikonica: A Field Guide to Canada's Brandscape

Ikonica is the first exploration of Canada’s rich and unique brand heritage. The book sheds light on the evolution of the country's best-known brands, from the Hudson's Bay Company to Canadian Tire, and looks at the prime movers, the triumphs and the failures. The heart of the book is almost thirty interviews with a "who's who" of major business and cultural figures. The authors' provocative analysis shows what it takes for Canadian brands to punch above their weight in the global marketplace.

Recipient – Applied Art's Annual Award for Design

In 2008, the book Jeannette co-authored (Ikonica) won the Applied Art's Annual Award for Design. With two decades of awards experience, the Applied Arts Awards are one of the industry's most prestigious recognitions of creative excellence. Each entry is judged by an independent panel of highly regarded industry professionals and experts, based on creative merit, technical excellence and suitability for end use.

Symbolizing the State

150!Canada Conference  Ottawa, Ontario

2010-03-11

Design and Narrative: Beyond Storytelling

RGD Ontario Future by Design Event Series  Thunder Bay, Ontario

2012-03-27

Culture, Community and Commerce: Designing Better Brands in the Age of Transparency

DMI’s 32nd Annual Design Management Conference  Williamsburg, Virginia

2007-09-25

Design and Narrative: Beyond Storytelling

As the role of the designer moves towards a greater involvement in business and culture, it is crucial for designers to understand the importance of storytelling to their work. Creating interactive and participatory design that engages audiences in meaningful ways is dependent on the successful integration of narrative into the design process. Join Jeannette as she offers an engaging transdisciplinary perspective on the impact narrative has on how and what we design.

Culture, Community and Commerce: Designing Better Brands in the Age of Transparency

What’s the role of design in building socially responsible brands? Growing public demand for accountability and authenticity is driving organizations to rethink how they engage in social issues that impact the long-term, shared interests of commerce and society. This session will profile the possibilities and pitfalls of partnering to make a difference, and identify the key role design managers can play in building brands that matter.

Re:thinking Canada’s Ikons: Exploring Genius Loci

How do culture and community shape Canada’s most successful brands? How can Canadians compete more strategically in the global marketplace? Based on new research from Ikonica: A Field Guide to Canada’s Brandscape, Jeannette provides a provocative view of brand new realities ahead.