Jeannette Hanna
Founder & Vice-President Trajectory Brands Inc.
- Toronto ON
Industry Expertise
Areas of Expertise
Accomplishments
Co-Chair – Wellspring's Centre of Innovation Advisory Committee
Founded in 2002, Wellspring’s Centre of Innovation has set a benchmark for excellence in the non-profit sector, through the design, testing and evaluation of new models, programs and educational resources for cancer patients and their families. The Centre of Innovation Advisory Committee provides Wellspring with expertise and advice on the development and marketing of innovative products and services. The Committee is helping Wellspring to develop a social enterprise.
Board of Directors – Wellspring Toronto
Founded in 1992, Wellspring is an innovative and growing network of community-based cancer support centres that collectively offer over 50 different programs. Wellspring provides support, coping skills, and education at no charge and without need of medical referral to individuals, family members and professional caregivers living with cancer. Wellspring is the model of excellence for innovation and universal delivery of supportive cancer care.
Board of Directors – Design Management Institute
The Design Management Institute (DMI) is the leading resource and international authority on design management. Founded in 1975, DMI is a nonprofit organization that seeks to heighten awareness of design as an essential part of business strategy. DMI has earned a reputation worldwide as a multifaceted resource, providing the latest thinking, strategies, tools, and training through its conferences, seminars, membership program, and publications.
Recipient – Applied Art's Annual Award for Design
In 2008, the book Jeannette co-authored (Ikonica) won the Applied Art's Annual Award for Design. With two decades of awards experience, the Applied Arts Awards are one of the industry's most prestigious recognitions of creative excellence. Each entry is judged by an independent panel of highly regarded industry professionals and experts, based on creative merit, technical excellence and suitability for end use.
Co-Author – Ikonica: A Field Guide to Canada's Brandscape
Ikonica is the first exploration of Canada’s rich and unique brand heritage. The book sheds light on the evolution of the country's best-known brands, from the Hudson's Bay Company to Canadian Tire, and looks at the prime movers, the triumphs and the failures. The heart of the book is almost thirty interviews with a "who's who" of major business and cultural figures. The authors' provocative analysis shows what it takes for Canadian brands to punch above their weight in the global marketplace.
Founder and Vice President – Trajectory Brands
Trajectory fuses the best of brand strategy and design thinking with innovative processes for engaging the people who matter most to your success. Founded on a renowned partnership of senior strategy, design and business leaders, Trajectory's hands-on team brings strategic processes to focus your goals. We use design to clarify, identify and engage; stories to connect and illuminate; and digital tools to mobilize and empower.
Links
- Who's Your System?
- SNC-Lavalin, RIM’s reputations are taking a walloping. Here’s why it matters
- Coupland perfects the concept of branding
- Interview with Jeannette Hanna
- Canadian Business Q&A
- Canadian brands as corporate chameleons
- Symbolizing the State
- Ikonica: A Field Guide to Canada's Brandscape
- Trajectory Brands
Event Appearances
Cultural mapping in Niagara Region
Leading Edge Conference Brock University, Ontario
2012-05-26
KEYNOTE INTRODUCTORY ADDRESS
DMI Night Out Toronto, Ontario
2012-05-03
Re:thinking Canada’s Ikons: Exploring Genius Loci
DesignThinkers 2011 Toronto, Ontario
2011-11-03
Culture, Community and Commerce: Designing Better Brands in the Age of Transparency
DMI’s 32nd Annual Design Management Conference Williamsburg, Virginia
2007-09-25
Design and Narrative: Beyond Storytelling
RGD Ontario Future by Design Event Series Thunder Bay, Ontario
2012-03-27
Symbolizing the State
150!Canada Conference Ottawa, Ontario
2010-03-11
Sample Talks
Have I Got A Story For You: The Business Of Your Brand
Humans are hard-wired to connect dots. Neuroscientists tell us that human brains search for meaning and narrative in everything – even when there is none. If we are genetically driven to story-making, what tales matter in business and why? How do we shape the stories that shape us? How do stories drive identity and behavior in the marketplace, the workplace and beyond? Jeannette wades into the debate with practical insights for designers and managers on how to navigate the brand/image terrain.
Re:thinking Canada’s Ikons: Exploring Genius Loci
How do culture and community shape Canada’s most successful brands? How can Canadians compete more strategically in the global marketplace? Based on new research from Ikonica: A Field Guide to Canada’s Brandscape, Jeannette provides a provocative view of brand new realities ahead.
Culture, Community and Commerce: Designing Better Brands in the Age of Transparency
What’s the role of design in building socially responsible brands? Growing public demand for accountability and authenticity is driving organizations to rethink how they engage in social issues that impact the long-term, shared interests of commerce and society. This session will profile the possibilities and pitfalls of partnering to make a difference, and identify the key role design managers can play in building brands that matter.
Design and Narrative: Beyond Storytelling
As the role of the designer moves towards a greater involvement in business and culture, it is crucial for designers to understand the importance of storytelling to their work. Creating interactive and participatory design that engages audiences in meaningful ways is dependent on the successful integration of narrative into the design process. Join Jeannette as she offers an engaging transdisciplinary perspective on the impact narrative has on how and what we design.
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
- Corporate Training
