Jean-Pierre Lacroix RGD
President Association of Registered Graphic Designers
Association of Registered Graphic Designers
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Social
Biography
An accomplished and dynamic speaker, Jean-Pierre has lectured at numerous conferences across Canada, the U.S., and South America on the subjects of branding and design trends. His presentations have always received high praise for its content, energy, and take-away actionable information. Mr. Lacroix also wrote the book, Belonging Experiences: Designing Engaged Brands, and co-authored the book, The Business of Graphic Design: A Professional’s Handbook.
Industry Expertise
Areas of Expertise
Education
Sheridan College
Graphic Design
Registered Graphic Designer Ontario
1978
Affiliations
- Board member of SEGD (Society of Environmental Graphic Design) Committee member of DIAC (Design Industry Advisory Committee) Member of RGD Ontario (Registered Graphic Designer of Ontario)
Testimonials
Director, Retail Tenant Coordination, Canada
http://www.oxfordproperties.comOxford Properties Retail Conference
“His presentation was well done, very well received and very interesting. The topic and content was timely as it tied into our conference nicely.”
MBA Instructor
http://biz.degroote.mcmaster.ca/DeGroote School of Business
Jean-Pierre delivered great content in a positive and entertaining way. His message and presentation style was extremely well received and much appreciated.
Event Appearances
Finding Your Voice
FEI Canada - SME Conference 2012 Mississauga, ON
2012-09-25
Brand ViBEs
DeGroote School of Business Burlington, ON
2012-03-27
Canadian Blood Services Case Study
Canadian Society of Association Executives Winter Summit Guelph, ON
2012-01-27
The future of packaging in an online world
Packaging Outlook Summit Atlanta, GA
2011-11-08
Branding the coffee experience
Coffee Fest Seattle, WA
2011-09-25
Sample Talks
RE:STORE – Redefining Retail Conference
Branding and design firm Shikatani Lacroix commissioned a study that examines how current trends are shaping consumer shopping behaviours. The study reveals the emotional connections consumers experience while shopping online versus in retail. Understanding these emotional connections is key to helping retailers guide their efforts and protect against sales leakage.
The Blink Factor: Creating the right brand imprint
The speed at which brands develop relationships and create impressions is accelerating as consumers make split-second purchasing decisions. Brands today are challenged to build meaningful relationships with consumers who are skeptical, overwhelmed and confused. By understanding how consumers effectively connect with brands, marketers can position their products to build brand loyalty and make the right first impression.
Does Your Brand Have ViBEs? How to create vertically integrated brand engagement strategies
Many marketing campaigns and tactically driven communications initiatives are failing to effectively connect with consumers. With the fragmentation of distribution channels, consumer confusion due to an abundance of choice, and the growth of social media as a customer game-changing tool, brands are challenged in growing market share and loyalty. This presentation will explore the dynamics impacting how consumers engage with brands, and examine an emerging trend that delivers measurable results.
Style
Availability
- Keynote
- Panelist
- Workshop Leader
- Corporate Training
