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Jean-Pierre Lacroix RGD - Association of Registered Graphic Designers. Toronto, Canada Area, ON, CA

Jean-Pierre Lacroix RGD

President | Association of Registered Graphic Designers

Toronto, Canada Area, ON, CANADA

President and Owner of Shikatani Lacroix



Jean-Pierre Lacroix RGD Publication



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Triangulation of truth in a social world: social media as a research tool




As President of Shikatani Lacroix, Jean-Pierre Lacroix is strongly committed to design innovation. In addition to pioneering the successful firm, Jean-Pierre is also Past President of The Association of Registered Graphic Designers of Ontario, Past President of DIAC (Design Industry Advisory Committee), board member of SEGD (Society of Environmental Graphic Designers), as well as former Director of the Packaging Association of Canada.

An accomplished and dynamic speaker, Jean-Pierre has lectured at numerous conferences across Canada, the U.S., and South America on the subjects of branding and design trends. His presentations have always received high praise for its content, energy, and take-away actionable information. Mr. Lacroix also wrote the book, Belonging Experiences: Designing Engaged Brands, and co-authored the book, The Business of Graphic Design: A Professional’s Handbook.

Industry Expertise (4)


Consumer Goods


Graphic Design

Areas of Expertise (9)




Structured Authoring


Brand Strategy

Strategic Thinking


Marketing Research

Education (1)

Sheridan College: Graphic Design, Registered Graphic Designer Ontario 1978

Affiliations (1)

  • Board member of SEGD (Society of Environmental Graphic Design) Committee member of DIAC (Design Industry Advisory Committee) Member of RGD Ontario (Registered Graphic Designer of Ontario)

Testimonials (2)

Nick Galloro, Director, Retail Tenant Coordination, Canada | Oxford Properties Retail Conference

“His presentation was well done, very well received and very interesting. The topic and content was timely as it tied into our conference nicely.”

Jim Letwin , MBA Instructor | DeGroote School of Business

Jean-Pierre delivered great content in a positive and entertaining way. His message and presentation style was extremely well received and much appreciated.

Event Appearances (5)

Finding Your Voice

FEI Canada - SME Conference 2012  Mississauga, ON


Brand ViBEs

DeGroote School of Business  Burlington, ON


Canadian Blood Services Case Study

Canadian Society of Association Executives Winter Summit  Guelph, ON


The future of packaging in an online world

Packaging Outlook Summit  Atlanta, GA


Branding the coffee experience

Coffee Fest  Seattle, WA


Sample Talks (3)

RE:STORE – Redefining Retail Conference

Branding and design firm Shikatani Lacroix commissioned a study that examines how current trends are shaping consumer shopping behaviours. The study reveals the emotional connections consumers experience while shopping online versus in retail. Understanding these emotional connections is key to helping retailers guide their efforts and protect against sales leakage.

The Blink Factor: Creating the right brand imprint

The speed at which brands develop relationships and create impressions is accelerating as consumers make split-second purchasing decisions. Brands today are challenged to build meaningful relationships with consumers who are skeptical, overwhelmed and confused. By understanding how consumers effectively connect with brands, marketers can position their products to build brand loyalty and make the right first impression.

Does Your Brand Have ViBEs? How to create vertically integrated brand engagement strategies

Many marketing campaigns and tactically driven communications initiatives are failing to effectively connect with consumers. With the fragmentation of distribution channels, consumer confusion due to an abundance of choice, and the growth of social media as a customer game-changing tool, brands are challenged in growing market share and loyalty. This presentation will explore the dynamics impacting how consumers engage with brands, and examine an emerging trend that delivers measurable results.



  • Keynote
  • Panelist
  • Workshop Leader
  • Corporate Training


0 to 1500 *Will consider certain engagements for no fee