Jeff Hoffman
Founder and CEO HOFFMAN, LLC.
- Boston MA
Sales Trainer & Keynote Speaker | Founder, HOFFMAN Sales Training | Creator of the BASHO Email™ | 250,000+ Trained | Host, Happy Selling!®
Media
Social
Biography
Prior to founding Hoffman, Jeff served as Director of Sales at Akamai Technologies, where he led direct, channel, and international sales teams and was recognized as Top Performer three consecutive years (1999, 2000, 2001). He later served as Program Manager for sales training at Google. His work has been featured in Fortune, Inc. (which named him "The Deal Doctor"), and Entrepreneur.
Jeff is available for keynote speaking, corporate sales training, and guest lecturing on sales strategy, prospecting, deal management, negotiation, entrepreneurship, and go-to-market execution.
Industry Expertise
Areas of Expertise
Accomplishments
Friend, Leadership Institute, Harvard College
2013-02-04
Advises and contribute to The Leadership Institute at Harvard College (LIHC,) a student organization devoted to fostering the awareness, skills, and values of leadership among Harvard undergraduates. LIHC aims to inspire and empower students to fulfill their leadership potential at Harvard, in their communities and in their world.
Board Member, Sales Club, MIT Sloan School of Management.
2012-01-01
Advises and guides the direction and growth of one of MIT SLoan's most popylar student-run groups.
Practitioner and Lecturer, MIT Sloan Innovation Period, MBA Program.
2013-01-01
Customized six weeks of course work of experiential leadership learning and exposure to engage in new and exciting intellectual exploration. Outside the rigid bounds of ordinary classrooms students practice the hands-on skills of leadership, and delve deeply into their areas of interest.
Advisory Board, HubSpot
2013-02-01
Advises HubSpot on trends and best practices in sales, sales process, and sales management methodology.
Profiled in various magazines
Profiled in Inc. Magazine, Fortune Small Business, Computerworld, Boston Business Journal, Monster.com Podcast series, Selling Power Magazine and Sales and Marketing Management Magazine.
2006 Best Sales Trainer - American Business Awards
2006-01-01
Finalist
Selling Power Sales Excellence Awards for Sales Education Leader
Finalist, 2006-07
Education
Cornell University
B.A.
Histiory
1991
Testimonials
Regional Manager
Symantec
“Jeff’s passion and energy are infectious, and he kept us completely engaged from start to finish. Jeff's insights are unique, profound and highly effective.”
Director New Business, Sales
Forrester Research
Jeff is the most relevant and engaging sales consulting leader I have seen in business. He combines pure business smarts, unrivaled selling skills and the mindset of the corporate athlete to help sales organizations dramatically increase their results and win. With Jeff's guidance and support, my results increased over 25% and my teams were able to drive consistent high revenue growth for many consecutive quarters.”
Vice President, Development Operations
Dana-Farber-Cancer Institute
Jeff is a fabulous presenter who managed to engage and impart knowledge to each of our attendees as evidenced by the rave reviews of the session. He is extremely knowledgeable and creative.”
Event Appearances
Unleashing Hidden Talent with Enterprise Social”
YamJam'12 Yammer
2012-10-30
Executive Breakfast
InsightSquared Executive Breakfast Hyatt Hotel
2013-03-12
Sample Talks
CLOSING: “HAMMER IT CLOSEDTM”
Whoever controls the negotiation process controls the sale. All great salespeople understand this concept. The practice of this discipline will insure an effortless close. The concepts of reciprocation and urgency are among the techniques that can be effectively deployed when “asking for the order.”
NEGOTIATION: “GIVES AND GETS"
Knowing when to engage in the proposal stage is the secret to advancing the sales process. Every commitment is achieved through a specific bargaining technique. The sales rep learns to transfer ownership to the prospect, creating the most favorable environment for negotiations.
IN PERSON: “THE PERFECT MEETING"
By skillfully “managing the moment,” a rep converts sales calls into potential buyers. We focus on specific words, actions, and behaviors demonstrated to the prospect. We then master how to frame opportunity, qualify buyers and handle objection through key communication strategies.
ON THE PHONE: “THE WINNING CALL”
The first call is often the most critical in sales. But few call with a single purpose: converting a cold lead into a hot one. Here, reps learn how to maximize impact when time is a premium. We master the skills of attracting and sustaining interest in the audience, and turn leads into prospects.
PROSPECTING: “WHY YOU? WHY YOU NOW?”
Above all, activity determines greatness in sales. Our unique approach to prospecting empowers sales reps to convert a territory of possibilities into a continual flow of leads. We master effective management of the pipeline, so that our energy, enthusiasm and action yield massive results.
Style
Availability
- Keynote
- Corporate Training

