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Jeff Lash Jeff Lash

Research Director, Product Marketing and Management | SiriusDecisions

Greater St. Louis Area, MO, UNITED STATES

Improving product management effectiveness



I am passionate about making successful products and making product managers successful.

I've spent over a decade in the development of web-based products and services, with a particular emphasis on using deep understanding of unspoken customer and market needs to drive product success.

I also specialize in rapid diagnosis of product strategy and organizational issues which prevent successful market-focused product development, and then implementing turnaround strategies for short-term wins and long-term success.

I'm passionate about product management and product marketing -- explaining their value, showcasing examples of successes, and helping individuals and organizations improve related skills and capabilities.

Industry Expertise (3)

Information Services

Computer Software


Areas of Expertise (5)

Product Design

Product Marketing

User Experience

Product Management

Product Strategy

Education (2)

Washington University in St. Louis: BSBA, Marketing

Summa Cum Laude

Southern Illinois University, Edwardsville: MBA 2007

Affiliations (2)

  • St. Louis Product Management Group
  • Information Architecture Institute

Sample Talks (1)

User Experience and Product Management: Two Peas in the Same Pod?

What is the difference between User Experience and Product Management? Where do you draw the line between the two? How can UXers work better with Product Managers? How can a UXer transition into product management?



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Author Appearance


*Will consider certain engagements for no fee