Jeff Lash

Research Director, Product Marketing and Management SiriusDecisions

  • Greater St. Louis Area MO

Improving product management effectiveness

Contact

Social

Biography

I am passionate about making successful products and making product managers successful.

I've spent over a decade in the development of web-based products and services, with a particular emphasis on using deep understanding of unspoken customer and market needs to drive product success.

I also specialize in rapid diagnosis of product strategy and organizational issues which prevent successful market-focused product development, and then implementing turnaround strategies for short-term wins and long-term success.

I'm passionate about product management and product marketing -- explaining their value, showcasing examples of successes, and helping individuals and organizations improve related skills and capabilities.

Industry Expertise

Internet
Information Services
Computer Software

Areas of Expertise

Product Management
Product Strategy
Product Design
Product Marketing
User Experience

Education

Southern Illinois University, Edwardsville

MBA

2007

Washington University in St. Louis

BSBA

Marketing

Summa Cum Laude

Affiliations

  • St. Louis Product Management Group
  • Information Architecture Institute

Sample Talks

User Experience and Product Management: Two Peas in the Same Pod?

What is the difference between User Experience and Product Management? Where do you draw the line between the two? How can UXers work better with Product Managers? How can a UXer transition into product management?

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Author Appearance