Jeff Lash 
Research Director, Product Marketing and Management | SiriusDecisions
Greater St. Louis Area, MO, UNITED STATES
Improving product management effectiveness
Biography
I am passionate about making successful products and making product managers successful.
I've spent over a decade in the development of web-based products and services, with a particular emphasis on using deep understanding of unspoken customer and market needs to drive product success.
I also specialize in rapid diagnosis of product strategy and organizational issues which prevent successful market-focused product development, and then implementing turnaround strategies for short-term wins and long-term success.
I'm passionate about product management and product marketing -- explaining their value, showcasing examples of successes, and helping individuals and organizations improve related skills and capabilities.
Industry Expertise (3)
Information Services
Computer Software
Internet
Areas of Expertise (5)
Product Management
Product Strategy
Product Design
Product Marketing
User Experience
Education (2)
Washington University in St. Louis: BSBA, Marketing
Summa Cum Laude
Southern Illinois University, Edwardsville: MBA 2007
Affiliations (2)
- St. Louis Product Management Group
- Information Architecture Institute
Links (2)
Sample Talks (1)
User Experience and Product Management: Two Peas in the Same Pod?
What is the difference between User Experience and Product Management? Where do you draw the line between the two? How can UXers work better with Product Managers? How can a UXer transition into product management?
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Author Appearance
Social