Jeff Roach
Sociallogical
Saint John, NB, CANADA
Helping leaders and teams cut through the noise, own their narrative, and turn digital engagement into real, measurable success.
Biography
In today’s fast-moving, chaotic digital world, Jeff Roach helps leaders and teams cut through the noise, take control of their narrative, and turn engagement into results.
As the founder of Sociallogical, Jeff has spent over 25 years guiding leaders to make confident decisions that build trust, strengthen brands, and create real business impact. Whether it's navigating public opinion or building authentic connections with key stakeholders, his approach ensures leaders are in control of their message.
Jeff has worked with more than 2,000 leaders across North America, Europe, and the Middle East, helping them create measurable outcomes through strategic engagement. From energy transition to political strategy, Jeff’s experience spans industries where getting it right matters.
His work isn't just about managing reputations—it's about positioning leaders to own the conversation and shape their legacy.
Areas of Expertise (7)
Digital Engagement Strategy
Energy Transition and Sustainability
Reputation Management Strategies
Brand Strategy & Positioning
Public Relations Social Media
Corporate Leadership Training
Leadership Mentorship & Coaching
Accomplishments (3)
Founding ED propelICT (professional)
Served as the first Executive Director of Atlantic Canada’s first tech startup accelerator, driving innovation and regional growth.
Expanded Sociallogical globally (professional)
Expanded Sociallogical globally by establishing key partnerships in the Middle East.
Political Comms Advisor (professional)
Advised political figures and corporate leaders on high-stakes communication strategies.
Education (1)
University of New Brunswick: Honours Bachelor of Kiniseology 1995
Links (1)
Testimonials (3)
Michael Arbow, Capital Markets Specialist | New Brunswick Securities Commission
“One of my favourite aspects of Jeff is his ability to have an eye on the future and think of what process or behaviour will best be able to take advantage of that future possibility. Slightly ahead of the curve, Jeff lives opportunities in virtually all aspects of his life. He is continually seeking out what could be rather than what is or has been. I find Jeff creative, a great value add to any team/group effort and patient in explaining and supporting causes/ideas he lines up with."
Dianna Barton, Principal, Barton Consulting, Management and Human Resources | BDC, Knightsbridge Robertson Surrette
“I highly recommend Sociallogcial’s online course called Understand Social Business - authored by Jeff Roach. The content is rich, flexible and comprehensive. I now have an even greater sense of urgency to embrace social media in promoting my business, but more importantly, I know how to accomplish this without fear.”
Ian Cavanagh, CEO | Ambir
“As Executive Director of PropelICT, Jeff Roach worked diligently and tirelessly in support of the New Brunswick ICT sector. Jeff is commited to success of his clients and brings a high degree of creativity and enthusiasm to problem solving and business building with his clients. Jeff is an entrepreneur of sorts himself, having built PropelICT along with his Board and continues to seek opportunities to develop value for the clients that he supports."
Style
Availability
- Keynote
- Panelist
- Workshop Leader
- Corporate Training
Social