Jeff Taylor
Author | Author, "Bigger Than The Widget"
Raleigh-Durham, North Carolina Area, NC, UNITED STATES
Author, Bigger Than The Widget
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Biography
Experienced and innovative marketing leader with a specialty in channel marketing, development, and sales. Led companies in the high-tech, financial services, SaaS, and physical security industries in channel strategy, program development, lead generation, and market segmentation efforts.
Author of "Bigger Than The Widget", a book about building customer relationships that transcend the products and services of a company. All profit from the sale of the book goes to The V Foundation for Cancer Research. Active blogger at www.biigerthanthewidget.com.
Industry Expertise (3)
Social Media
Direct Marketing
Advertising/Marketing
Areas of Expertise (5)
Channel Management
Relationship Marketing
Channel Marketing
Social Media
Customer Experience
Accomplishments (4)
Author, Bigger Than The Widget (professional)
The book is about brands and the relationships that create uncommon customer connections. All proceeds go to The V Foundation for Cancer Research.
Marketing Communications Innovation - 2008 (professional)
Awarded by Summit International for a project that used predictive analytics as the driver for content personalization in marketing communications.
Multi-channel Marketing Excellence - 2008 (professional)
Awarded by the National Association of Database Marketing for excellence in cross platform marketing program execution.
VAR Business, Top 100 Channel Chiefs - 2006 (professional)
Annual recognition of most influential channel leaders in the technology industry.
Education (2)
California Polytechnic State University-San Luis Obispo: BS/BA, Marketing 1989
Vanderbilt University - Owen Graduate School of Management: MBA, Marketing 1995
Links (2)
Event Appearances (1)
Are You Bigger?
LinkedIn Live Raleigh, NC
2012-02-21
Sample Talks (1)
Are You Bigger?
How connected are you to your customers? Will they leave you for a better price or a new feature? How many of your customers are Fanatics? We will explore these difficult questions and learn about ways to build a community of loyal customer Fanatics. Using provocative ideas (Are the Four P's Dead?) and real-world examples of companies and organizations that have transcended their products, the audience will start to rethink how they engage their customers to drive "sticky" relationships.
Style
Availability
- Keynote
- Panelist
- Author Appearance
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