Jeff Taylor

Author Author, "Bigger Than The Widget"

  • Raleigh-Durham, North Carolina Area NC

Author, Bigger Than The Widget

Contact

Social

Biography

Experienced and innovative marketing leader with a specialty in channel marketing, development, and sales. Led companies in the high-tech, financial services, SaaS, and physical security industries in channel strategy, program development, lead generation, and market segmentation efforts.

Author of "Bigger Than The Widget", a book about building customer relationships that transcend the products and services of a company. All profit from the sale of the book goes to The V Foundation for Cancer Research. Active blogger at www.biigerthanthewidget.com.

Industry Expertise

Advertising/Marketing
Social Media
Direct Marketing

Areas of Expertise

Channel Management
Relationship Marketing
Channel Marketing
Social Media
Customer Experience

Accomplishments

Author, Bigger Than The Widget

The book is about brands and the relationships that create uncommon customer connections. All proceeds go to The V Foundation for Cancer Research.

Marketing Communications Innovation - 2008

Awarded by Summit International for a project that used predictive analytics as the driver for content personalization in marketing communications.

Multi-channel Marketing Excellence - 2008

Awarded by the National Association of Database Marketing for excellence in cross platform marketing program execution.

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Education

California Polytechnic State University-San Luis Obispo

BS/BA

Marketing

1989

Vanderbilt University - Owen Graduate School of Management

MBA

Marketing

1995

Event Appearances

Are You Bigger?

LinkedIn Live  Raleigh, NC

2012-02-21

Sample Talks

Are You Bigger?

How connected are you to your customers? Will they leave you for a better price or a new feature? How many of your customers are Fanatics?

We will explore these difficult questions and learn about ways to build a community of loyal customer Fanatics. Using provocative ideas (Are the Four P's Dead?) and real-world examples of companies and organizations that have transcended their products, the audience will start to rethink how they engage their customers to drive "sticky" relationships.

Style

Availability

  • Keynote
  • Panelist
  • Author Appearance

Fees

$1000 to $5000*Will consider certain engagements for no fee