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Biography
Jeff Zelaya is a sought after Digital Marketing Executive and one of the most recommended Marketing Consultants and Public Speakers on LinkedIn.
Jeff’s consulted thousands of individuals and organizations on how they can leverage online marketing (Affiliate, SEO, PPC, Social Media, Display, Email, Lead Generation and Data Acquisition) to reach their goals. Jeff advises Senior Marketing Executives at Fortune 1000 companies how to drive incremental revenue through unique digital marketing campaigns, tactics and strategies.
Jeff Zelaya has also conducted marketing workshops for the American Marketing Association, Florida International University, ADP, Chevrolet, USDA and Career Partners International to name a few.
As a marketing consultant his advice and strategies have helped companies:
• Increase Leads and Lead Quality
• Improve Conversion Rates through Optimization
• Increase Traffic to Website
• Increase Brand Awareness, Brand Stickiness and Brand Loyalty
• Rank Higher on Search Engines for Targeted Keywords
• Optimize PPC Campaigns to drive down CPCs and Increase Conversions
• Drive a Measurable ROI from Social Media
• Increase revenue, sales, profit and EBITDA
When he is not busy with work most of his time is occupied with volunteer projects and self-development. He leads a volunteer group of about 30 people that regularly visit the Broward Outreach Center to serve meals to the homeless. He also runs a monthly newsletter that shares with the local South Florida community upcoming community service events and volunteer opportunities.
Jeff currently sits on the Alumni Board of Florida International University and Broward College.
He’s a proud FIU Business Graduate and a Life-Time Beta Gamma Sigma Member.
Industry Expertise (3)
Media - Online
Direct Marketing
Advertising/Marketing
Areas of Expertise (5)
Interactive Marketing Strategy
Search Advertising
Public Speaking
Google Adwords
Google Analytics
Accomplishments (1)
LinkedIn's Most Recommended Marketing Consultant and Speaker (professional)
2010-01-01
Jeff has over 130 recommendations from peers, students and colleagues. He is one of the most recommended members on LinkedIn.
Education (3)
Broward Community College: A.A. In Marketing Management, Marketing, Accounting, Economics, Finance 2009
Graduated Highest Honors (3.9 GPA)
Florida International University - College of Business Administration: B.A., Marketing Management 2011
3.67 GPA Certified In Marketing Accounting Metrics (High Pass) Certificate of Sales and Customer Relationship Management FIU "Worlds Ahead" Graduate
Potomac College: Transient Student, Marketing 2009
Courses Taken: College Algebra, Research & Statistical Analysis & Fundamentals of Math. Maintained a 4.0 GPA while a Student at Potomac College Attended Potomac College as a transient student while working on a Federal internship.
Affiliations (5)
- American Marketing Association
- Advertising Federation
- Florida Public Speaking
- Miami Public Speakers Bureau
- President of Student Leadership Group at FIU-College of Business 2010-2011 Business Alumni Chapter Board- Student Leadership Chair
Links (4)
Testimonials (6)
Geoffrey Anderson, Online Editor MenScience | Online Marketing 101
As a public speaker, Jeff has a knack for getting people's attention. What makes him different -- and better -- than many other public speakers is that he's able to maintain your attention throughout his speeches, lectures and workshops. You know you're in for a treat the minute Jeff walks into a room and flashes that wide smile. There's never a dull moment. On a personal level, Jeff is a warm and pleasant individual. If you ever get the chance to speak to him, he'll give you his undivided attention and make you feel as if you're the only person in the room. In conclusion, if you're thinking of hiring him as a consultant or public speaker, you'll be hard-pressed to find anyone better than Jeffrey Zelaya.
Afnan Idris, Professional Development Chair | American Marketing Association
“It is such an honor to be writing this recommendation. I finally had the privilege to meet Jeff in New Orleans where he presented at the 34th Annual Collegiate Conference for the AMA. His charisma and personality shined throughout the session. His message stirred emotion as he inspired his audience with an exceptionally powerful, professional and entertaining presentation. Jeff has a unique ability to leverage several social media platforms to foster and develop significant relationships with his audience. Despite his many successes, awards, and recognition for his social media mastery, Jeff remains humble and genuine. He consistently extends himself to his 3500+ LinkedIn and Twitter contacts to help them meet their personal goals.
Danie Velastegui, FIU Student | LinkedIn 101
Great public speaker. Gave us a bigger inside into LinkedIn and the value of networking. I'll recommending him 100%.
Michelle Reyes, Business Consultant | Media Planning and Online Marketing
Jeff was a lively, guest speaker in my Media Planning course at Florida International University. In a refreshing manner, he spoke about how my classmates and I in the advertising business, should know that branding is an integral part to a product; however, he integrated the idea that we (the audience) must brand ourselves to be successful. He also shared insights on what to do and what not to do on social media and how to important LinkedIn can be. Speaking with the audience, he also asked for volunteers and felt it was equally important to have the audience's attention and the audience have his attention. So with humor, he kept us engaged.
Daniel Gomez, AdFed Vice President | AdFed FIU
Mr. Jeff Zelaya is an outstanding public speaker and out reach individual to the academic community. Jeff came to FIU during the Fall 2011 semester and gave his "A Brand Called You" lecture series about the importance of Linkedin.com. All students were raving about how his insight will help them now and for when they graduate. I highly recommend Jeff for public event because of his enthusiasm and motivation to push the audience through the lecture and participation. Keep doing the great work Jeff
Silvia Morales, Executive Assistant | Ad Fed
Jeff is a great speaker, very professional and energetic at the same time. He captivates the audience in a fun way
Event Appearances (6)
Social Media 101
American Marketing Association National Conference New Orleans, Louisiana
2012-03-24
LinkedIn for Business
BarCamp Miami Miami, FL
2012-02-19
Social Media Keynote for Recruiters
Career Partners International Annual Meeting Hilton Fort Lauderdale
2012-02-10
LinkedIn for Beginners
American Marketing Association Online Webcast
2012-01-24
Become a Red Bottom
Ignite Miami The Stage Miami
2012-05-29
Social Media and Motivational Keynote
FFEDA 2012 Annual Conference and Tradershow Doral Golf Resort, Miami, FL
2012-06-06
Sample Talks (1)
LinkedIn 101
LinkedIn is a powerful platform to network, market your business & increase sales …but only if you know how to use it! If you’re interested in: • Getting More Leads • Finding Your Dream Career • Developing Beneficial Business Relationships • Finding an Investor for your Business Idea • Finding Hot Talent • Promoting an Event
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
- Corporate Training
Social