Jessica Best

2009 Young Direct Marketer of the Year

2009-03-11

The Kansas City chapter of the Direct Marketing Association nominates the professional under 32 years old that best demonstrates involvement in the direct marketing community, along with practical experience and a strong sense of ethics in direct marketing. In 2009, I was selected by my peers, fellow leaders in the KCDMA, as the foremost example in our chapter.

Red Pill Email 'Rising Email Star'

2011-03-22

Authors and founders at Red Pill Email each year selects a short list of rising stars in the email marketing industry, defined as those with less than 7 years' experience. In 2011, I was including alongside some of the best in the industry, the first year they featured industry-side marketers (previous years had been awarded to brand-side marketers).

SXSW Interactive Presenter

2013-03-11

I consider it among my greatest accomplishments that I've spoken among the ranks at South by Southwest Interactive in Austin. In 2013, I gave a Future15 presentation called "I Want My $28! Rockin' Email Marketing ROI" focused on offering the attendees 2 ways I can guarantee an increase in your email return on investment. I'm also proud to have had such high praise in the feedback forms administered by SXSWi.

University of Missouri - Columbia

Bachelor of Science - Journalism

Strategic Communication

2005

With a degree in journalism, I gravitated naturally toward Twitter and most social media. I'm an authentic geek, crafting 140-character stories thanks to my training summarizing large batches of information in short stories to make the front page.

Vice President of Direct Marketing Days

Kansas City Direct Marketing Association

My only regret is that I hadn't booked Jessica in the original line-up. An event coordinator's nightmare, a speaker cancelled the night before the event. Jessica stepped in and easily gave one of the best presentations of the day.

Jessica's energy is infectious. Her zeal for all things digital is obvious and her charm keeps the audiences' attention. One of those speakers that knows how valuable your time is and doesn't waste a minute of it during her presentation.

Founder/Conference Planner

Social: IRL

I have asked Jessica to speak at at least 8 of my events in the last 12 months, including having her as a keynote speaker. Partly due to the great content she provides, but also due to the great way she delivers it. Very engaging and upbeat presentation that always provides practical action items and takeaways. She brings a true passion for the subject matter and captures her audience’s attention, working with them rather than just speaking to them.

Director, Corporate Communications

AMC Theatres

I never knew email could be so interesting. I left Jessica's session knowing that email marketing is more than just a chore having to be managed at work, but a marketing tool that produces real results.

I Want My $28! Rockin' Email Marketing ROI

South by Southwest Interactive  Austin, TX

2013-03-11

Email Marketing Still Works

Digital Book World's Discoverability & Marketing Conference  New York City, NY

2012-09-25

Email Marketing: the Good, the Bad & the WOW That Kicked A$$

American Marketing Association January Seminar  Denver, CO

2013-01-24

I Want My $28! Rockin' Email Marketing ROI

What if every marketing campaign you deployed earned you $28 for every $1 you invested? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. Are you getting your $28 return on investment? Learn two ways that will increase your email marketing return on investment... guaranteed.

This talk was given at South by Southwest Interactive in Austin and has good information for even an experienced email marketer.

Email Marketing: the Good, the Bad & the WOW!

This session is the perfect overview of email marketing best practices. Learn the 10 things you should always do and the 10 things you should never do in email marketing. Then hear about some of today's best examples and what's working right now.

Social Media: the Good, the Bad & the WOW!

This session is perfect for a beginner or intermediate marketer looking to improve and integrate social media into their marketing plan. You'll learn the 10 things to always do and the 10 things to never do in social media. Then, Jessica will share examples from brands and companies who do it well.