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Jieun Shin - University of Florida. Gainesville, FL, US

Jieun Shin

Assistant Professor | University of Florida

Gainesville, FL, UNITED STATES

Jieun Shin teaches and researches social media dynamics with a focus on the spread of misinformation and fact-checking.


Jieun Shin is an assistant professor in the Department of Media Production, Management and Technology in the College of Journalism and Communications. She teaches and researches social media dynamics with a focus on the spread of misinformation and fact-checking.

Areas of Expertise (6)

Social Media

International Journalism


Audience Analytics


Media Sociology

Media Appearances (2)

User Perceptions and Trust of Fake News Detection Technology

UF College of Journalism and Communications  online


The term “fake news” and its connotations took hold of the country during Donald Trump’s presidency. Still, the proliferation of unchecked journalism and false reporting has led to adopting AI tools to wade through the mess. This begs the question, do online users trust AI to weed out fake news? A recent study by University of Florida College of Journalism and Communications scholars Jieun Shin and Sylvia Chan-Olmsted sought to understand the perception of online users of fake news detection technology...

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Examining Social Partnership Communication During a Global Health Crisis

UF College of Journalism and Communications  online


In response to the extensive impact of the COVID-19 pandemic, collaborative efforts from multi-sector organizations emerged to help communities cope during these challenging times. These social partnerships attempted to provide relief efforts through combining government or corporate resources and non-government organization’s issue expertise.

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Articles (1)

Transparency management of content creators on social media: motivation, tenure, and status

Journal of Media Business Studies

Susanna S. Lee, et. al


Social media influencers have come under increasing pressure to engage in transparent communication. However, for content that is not explicitly an advertisement, their communication practice can vary widely, reflecting the creator’s interests and attitudes towards transparency. This study examines this phenomenon focusing on beauty YouTubers, a distinct community connected by shared styles, routines, and language.

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