generic speaker image
Joanne Frederick - Market Strategies. Baltimore, MD, US

Joanne Frederick

President and CEO | Market Strategies


Proven Government Contract Strategist



Joanne Frederick Publication Joanne Frederick Publication


America’s Wellness Plan






As President and CEO of Market Strategies, Joanne has spent the last 20 years consulting on public sector healthcare programs. A proven business development professional, she has helped her clients win contracts in excess of $25 billion.

Joanne has developed operational, marketing and product strategies; performed organizational analysis; developed organizational structures; and designed complex implementation plans. She helps clients understand the Federal and State market and strategic positioning, identifies partners and establishes appropriate growth targets. Ms. Frederick has played an integral role in hundreds of government procurement projects in the Medicare, Medicaid, TRICARE, behavioral health and long-term care programs.

Industry Expertise (3)

IT Services/Consulting

Government Administration

Health Care - Services

Areas of Expertise (3)

Public Sector Healthcare

Government Contracting

Proposal Development

Accomplishments (1)

VA Patient-Centered Community Care (professional)


My client was awarded a five-year contract worth over $4.3 billion to administer the VA Patient-Centered Community Care contract in 28 states.

Education (3)

Johns Hopkins University: Summer Institute, Public Health

University of Phoenix: Bachelor of Science, Business Adminstration 1997

Tai Sophia Institute: Master of Arts, AHA/Transformative Leadership and Social Change 2011

Affiliations (1)


Event Appearances (1)

Wellness 2.0

Health 2.0  San Francisco


Sample Talks (2)

The Strategic Value of Government Business

Pursing a Government contract strategy can bring significant rewards along with appreciable risk. Yes, the Federal Government awarded over $460 billion in contracts in FY 2013. Yes, many companies have built very successful and lucrative lines of business focused on delivering solutions, services and goods to the Government. Yes, the barriers to entry can be high. Generally considered low-margin business, the Government can be a difficult customer with arcane rules and a risk adverse attitude. Is it worth it? The answer is maybe. For a company looking to increase value and improve buyout prospects (and values), Government business can provide the leverage, credibility and sustainability in an otherwise vanilla world.

Incumbent Disease

A exploration of why incumbency, specifically during the second re-compete, is the most dangerous time for a Government contractor. This talk explores the reasons for "Incumbent Disease" and how your organization can guard against catching the virus.



  • Keynote
  • Moderator
  • Workshop Leader
  • Author Appearance
  • Corporate Training


500 to 6000 *Will consider certain engagements for no fee