generic speaker image
Jodi McDavid - McDavid Brodie Consulting. Sydney, NS, CA

Jodi McDavid

Owner | McDavid Brodie Consulting

Sydney, NS, CANADA

Public sector folklorist with experience in non-profits, higher education, museums and archives.



Jodi McDavid has a PhD in Folklore from Memorial University. She is an academic Heinz 57… she’s worked as a researcher, editor, instructor (in folklore and history as well as gender & women’s studies) and archivist. Recently, she started her own business as a grant writer and cultural consultant. Her ongoing contractual work includes editing books, writing grant applications, and consulting for non-profits. In her spare time she is a reviewer a the Sundance Film Festival. Jodi's career answers that question "what else can you do with a PhD"?

Industry Expertise (4)



Travel and Tourism

Museums and Institutions

Areas of Expertise (13)


Cultural Practices

University-Community Engagement



Knowledge Hubs

Archival concepts and issues

Intangible Cultural Heritage

University Administation

Research Administration

Research Trends


Food and Culture

Accomplishments (1)

SSHRC PhD Award (professional)


Social Science and Humanities Research Council scholarship, totaled at $60,000, for work on my PhD thesis.

Education (2)

Memorial University of Newfoundland: PhD, Folklore 2012

University of Manitoba: Certificate in University & College Administration, Higher Education Research and Development 2014

Affiliations (2)

  • American Folklore Soceity, Lifetime Member
  • Folklore Studies Association of Canada, Lifetime Member

Languages (1)

  • English

Media Appearances (3)

"The Virtue of the Small"

New Dawn Centre for Social Innovation  online


IDEAS: Powered by Passion invites you to join Jodi McDavid-Brodie as she talks to about the virtue of the small. Director of the Co-operative Study Club, Major Research Projects Officer at Cape Breton University, an instructor, a sometimes film reviewer, a researcher and writer - Jodi will discuss the power of the small, as she has witnessed it working in universities and her research with a variety of community-based groups. Opening the evening is Derek Mombourquette, Coordinator of the Island Sandbox (a Centre funded by a grant McDavid applied for on behalf of CBU). A partnership between CBU and NSCC Marconi, the Island Sandbox is a space where the Cape Breton community can explore and develop new ideas for businesses. Focusing on clean technology, social entrepreneurship and new Canadian entrepreneurship, Derek will talk about the Island Sandbox’s role in creating and building on a culture of entrepreneurship in Cape Breton.

view more

Building Community Connectivity

Cape Breton University  online


The Cooperative Study Club was initiated by CBU’s Major Research Projects Officer, Dr. Jodi McDavid. Supported by funding from the SSHRC and CBU, the CSC’s mandate is particularly focused on creating a bridge between researchers and the community where mutual learning can occur.

Media Appearance Image

view more


Sweet Podcast  radio

I'm the co-host of a little podcast series all about candy.

Media Appearance Image

view more

Event Appearances (1)

Rites of Passage in Everyday Life

Fife Honor Lecture  Utah State University


Research Grants (3)

Cooperative Study Club

SSHRC Aid to Small Universities $120,000

McDavid wrote this grant and acted as the director of this community-university engagement space for 3 years. The Cooperative Study Club is a knowledge hub located in downtown Sydney, Nova Scotia.

Island Sandbox

Cape Breton University $450,000

The Island Sandbox is a start up hub. On behalf of CBU, I wrote this grant which led to the employment of several individuals and aided others in accessing start up services.

view more

Up!Skilling Food Festival

SSHRC Connections Grant $44,000


Having partnered with local food networks for several years, on behalf of CBU I secured funding from SSHRC to allow for an academic/community conference.

view more

Partnerships (1)

You Meddling Kids: Legend, Belief, and the Supernatural on Children’s Television

Dr. Ian Brodie Cape Breton University

Drs. Brodie and McDavid frequently publish together. This is their latest project, accepted for publication with University Press of Mississippi.

Articles (1)

The Fiddle Burning Priest of Mabou



Father Kenneth MacDonald was the priest of Mabou, Cape Breton, from 1865-1894. Written accounts detail him as a strict disciplinarian and social advocate: against the consumption of alcohol; disliking picnics; and telling parishioners how to vote. But the written word seems to leave out the one event that locals still discuss: how he went door to door and burnt their fiddles. Although a small rural town, Mabou is one of cultural importance in Cape Breton, considered the heart of Cape Breton traditional music. Of central iconic importance in both the folk and popular manifestations of this music is the fiddle.

view more