John BaRoss

President - Marketing Business Development, Americas Iksula Online Solutions

  • Long Valley NJ

Strategic Development eCommerce: Reaching Larger Addressible Markets

Contact

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Biography

At AT&T Labs headed 1 of just 2 incubator initiatives to make it to market and scale. Planned and launched a portfolio of innovative alternative payment initiatives at AT&T. After 24 year year with AT&T, headed strategic and business development with global eWallet companies and eCommerce outsourcing firms all involved in driving more site traffic, higher sales conversion rates from more paying customers.

Industry Expertise

Internet
Advertising/Marketing
IT Services/Consulting

Areas of Expertise

Ewallets
Ecommerce
Bpo/Kpo

Accomplishments

Envisioned Carrier Recurring Billing (Became AOL's 'Bill-to-Phone')

1999-01-01

Headed initiative that triangulated w/Seattle-Vancouver-based eCharge as the intermediary to trial monthly recurring charges for AOL service to AT&T phone bill. AOL's test was to see if a 5% lift in customer acquisition could be realized. Trial results exceeded 12%. While AT&T jettisoned the offering due to unrelated FTC Truth-In-Billing cramming and slamming complaints, eBillit (later named PaymentOne/PayOne) took over and expanded the initiative.

Phone bill billing of eCommerce

1999-01-01

"ClickAT&T" - launched officially at Internet World in Los Angeles, CA in Spring 1999. Take 900 premium calling merchant settlement infrastructure, add AT&T Labs API and a work-around (to validate market interest & performance before OK'ing $2M in IT dev (+/- 100%) and poof, now 25-40% of people on eCommerce sidelines can purchase online!

ClickAT&T Resurrected at AT&T Labs

2001-01-01

Following work after AT&T Business retreated due to FTC TIB, Labs created a new incubator org (BUs stopped backing out-year dev as Worldcom ghost was chased). Developed 5 yr plan, multi-phased spanning AT&T Consumer, Wireless, Broadband, Worldnet (etc.) and validated with deals in marketplace, then secured AT&T Labs SVP alignment for President Nagel to launch.

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Education

Georgia State University

M.S.

Management

1986

Mid-program was promoted to AT&T HQ so arranged to take remaining classes at Rutgers University, Seton Hall University and Fairleigh Dickenson University over the next 12 months, transferring credits back to GSU in Atlanta to complete Masters Degree.

Ball State University

B.S. Marketing

Marketing & Finance

1979

President of Finance Association and re-elected as Top 5 officer for a major fraternal organization on campus.

Affiliations

  • Society of Industry Leaders
  • Circle of Experts
  • Coleman Research Group Executive Forum

Testimonials

Head of BT ClickandBuy

Monitizing the Internet

David and John co-presented at industry event in Budapest, Hungary. David can be contacted directly for feedback.

Event Appearances

Telecom & eCommerce

Telecom & eCommerce Europe  Lisbon, Portugal

2006-01-01

BT ClickandBuy

Monitizing the Internet  Budapest, Hungary

2007-01-01

eCommerce and 3rd Party Value Added Services

eCommerce in Asia  Bangkok, Thailand

2008-01-01

Sample Talks

Payment Panel - eTailing India Expo, Mumbai, January 2013

Discuss emerging payment challenges and opportunities in India and contrast with experiences in US over last decade. http://www.youtube.com/watch?v=Z5o_9jKpndo

Style

Availability

  • Panelist

Fees

$0 to $10000*Will consider certain engagements for no fee