John Boyd
ShopSavvy
San Francisco, CA, UNITED STATES
ShopSavvy Co-Founder, Retail Technology Thought Leader and Targeted Mobile Advertising Expert John Boyd Available to Speak
Biography
John manages business development, corporate strategy and new product features that help advance ShopSavvy’s competitive position. John serves as an expert on targeted mobile advertising, including location, shopper intent and social shopping concepts. He leverages mobile advertising relationships with large retailers and partners such as Walmart, Target, Best Buy, among others, and leads the development of customized campaign proposals for ShopSavvy advertisers.
John has been a founder or early employee of three technology startups, all three of which achieved successful exits. John founded BCN, which was sold to T-Mobile in 2001. He was an early employee at wireless startup Omnipoint (now T-Mobile) and WNP Communications (sold to Craig McCaw). John has served in functional areas including business development, strategic marketing, strategic positioning, operations, finance and as a founder.
John also has several years’ experience as a venture capitalist for an institutional firm with more than $1 billion under management and as an individual investor. John has invested and worked with companies across multiple sectors, including wireless, enterprise software, supply chain, communications, energy and e-commerce. John has served on the boards of eRealty and Factory Logic software as well as several companies across multiple technology sectors.
As a strong believer in the importance of public service, John spent several years in economic policy for the White House and the United States International Trade Commission. John earned a master of business administration degree from Columbia University.
Industry Expertise (2)
Advertising/Marketing
Retail
Areas of Expertise (3)
Mobile Payments
Mobile Advertising
Mobile Marketing
Education (1)
Columbia University: Master of Business Administration
Links (1)
Event Appearances (2)
Why Mobile Advertising is Important
MobileBeat 2011 San Francisco
2012-07-12
FutureShop: Virtual QR Stores, NFC Receipts & More
SXSW Interactive Austin, TX
2012-03-11
Sample Talks (1)
Embracing Showrooming with Mobile Advertising
ShopSavvy is impacting the future of shopping through mobile technology. I want to present in order to show brands and retailers how to reach their target audiences through the use of mobile technology, which allows for custom advertising and social media campaigns. With the hype and fear brought on by “showrooming,” brands and retailers now more than ever need to connect with their consumers through mobile technology. John believes retailers should not fear showrooming, but instead embrace it.
Style
Availability
- Panelist
- Workshop Leader
Social