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John Cook - Greenchip Financial Corp.. Toronto, ON, CA

John Cook

President and CEO | Greenchip Financial Corp.

Toronto, ON, CANADA

John offers a unique and often entertaining perspective on challenges and opportunities presented by the emerging environmental economy.



John Cook Publication



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John is a registered portfolio manager and venture investor focused exclusively on businesses whose products and services address resource scarcity and ecological challenges. He is currently President and CEO of Greenchip Financial Corp., a Director of Investeco Capital Corp., and the Chair of the Board of Governors at Montcrest School.

Prior to co-founding Greenchip with Greg Payne, John was President of MaRS Discovery District an innovative commercialization project located in the heart of Toronto's research community. John has also held executive positions at AIM Funds Management Inc. and BPI Financial Corporation. He is a director of Rowe Farms.

Industry Expertise (6)


VC and Private Equity

Environmental Services

Renewables and Environmental

Investment Management

Corporate Leadership

Areas of Expertise (7)

Sustainable Cities

Sustainable Investing


Socially Responsible Investing

Environmental Economic Development

Environmentally Responsible Investing

The Green Economy

Accomplishments (5)

President and CEO – Greenchip Financial Corp. (professional)


Greenchip was founded to manage portfolios of publicly listed companies operating globally in the environmental economy. Greenchip is 100% committed to invest only in companies that provide products and services offering solutions to environmental problems, or that improve the efficiency of natural resource use. We have compiled an impressive database and track over 600 listed companies annually. Investing with Greenchip improves the efficiency, productivity and sustainability of the economy.

Managing Partner – Investeco Capital Corp. (professional)

Investeco is Canada’s first environmental investment company. By investing in both private and public companies in sectors like renewable energy, water, sustainable agriculture, and clean technologies we are able to tap into the growing demand for environmentally superior products and services. We believe that investing in the environmental economy helps build companies that matter, but success is providing superior returns to our investors.

Director – Rowe Farms (professional)

Rowe Farms offers a full variety of healthy products all grown according to stringent conscientious farming philosophies. All of the animals at Rowe Farms are raised locally in a humane and low-stress environment, without the use of antibiotics or growth promoting hormones. They have open access to food and water, and eat strictly vegetarian diets.

Chair – Montcrest School (professional)

Overlooking Riverdale Park in the Broadview and Danforth area of Toronto, Montcrest School is a co-educational, elementary day school. Montcrest is small enough to honour the individual and big enough to provide an exceptional academic experience with balanced opportunities in leadership, the arts, and athletics. The goal of Montcrest School is to provide children at the elementary level with a solid academic foundation for success throughout their education.

CIM (professional)

John attained the Certified Investment Manger designation

Education (1)

Queens University: BA, Political Science 1986

Event Appearances (4)

KEYNOTE SPEECH: The Case for Defining Impact Investment More Broadly

Philanthropic Foundations Canada Speaker Series  Toronto, Ontario

KEYNOTE SPEECH: The Case for Defining Impact Investment More Broadly

Canadian Environmental Grantmakers Network Speaker Series  Toronto, Ontario

KEYNOTE SPEECH: Helping Great Science Become Great Business

Sigma Xi, The Scientific Research Society (University of Toronto Chapter) Speaker Series  University of Toronto

Environmental technologies - beyond the hype

Canadian Private Family Office Invitational  Banff, AB


Sample Talks (2)

The Case for Impact Investment

This workshop will provide an overview of impact investing, and why it is both relevant & important for environmentally sustainable economic development. Unfortunately, one of the biggest challenges with the concept of impact investing is the narrow mental image we conjure up. John will explain the necessity of incorporating a broader definition of impact investing, and the positive influence it can have on the direction of business decision-making and economic development.

The Environment of Green Investing

The environmental economy has become much more than just wind and solar. New applications for existing technologies have provided significant growth opportunities, with cleantech solutions representing successful applications of existing technologies to address environmental challenges. This presentation will illustrate that environmental investment is profitable and prudent, with specific reference to environmentally-oriented foundations and individuals who are providing early leadership.


  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training


*Will consider certain engagements for no fee