John Davis

John Davis’s career spans the academic and business worlds. He has spoken around the world at top conferences, including TEDx, GlobalBrandForum, World Knowledge Forum, BrandFinance Annual Forum, and the Entrepreneur’s Organization. He is the best-selling author of several business and marketing books, translated into multiple languages, including: Sports Marketing-Creating Long Term Value (©2013 Edward Elgar UK); The Olympic Games Effect-How Sports Marketing Builds Strong Brands (2nd edition ©2012; 1st edition ©2008 Wiley); Competitive Success: How Branding Adds Value (©2010 Wiley); Magic Numbers for Sales Management (©2007 Wiley); Measuring Marketing: 110+ Key Metrics Every Marketer Needs (2nd edition ©2013; 1st edition ©2006 Wiley); Magic Numbers for Consumer Marketing (©2005 Wiley). He is also a contributing author to Fast Track to Success-Marketing (FT Prentice Hall 2009).

Currently, John is Dean-Global MBA & MGB at SP Jain, where he helped lead it to #68 in the Financial Times rankings of the world’s top business schools after being unranked prior to his tenure. Previously, he was a member of the faculty at the Lundquist College of Business at the University of Oregon, where he received the BAC Teaching Award. He was honored as the 'Best Professor of Marketing' by Asia’s Best B-School Awards. His academic experience also includes serving as Department Chair of Marketing Communication and Professor of Marketing at Emerson College, and Professor of Marketing Practice and Director of the Centre for Marketing Excellence at Singapore Management University, where he was honored as 'The Most Inspiring Teacher'. He also teaches at the International Olympic Academy in Greece and in executive education programs with faculty from University of Chicago, INSEAD, Emory, Wharton, Munich Business School, and the European Business School for many of the world’s most respected companies.

Prior to academia John led national and global marketing organizations within Fortune 1000 companies including: Nike, Informix, and Transamerica, and was an award-winning entrepreneur. He is regularly interviewed by global media including: CNBC, BBC, MSNBC, ChannelNews Asia, Bloomberg, New York Times, and more. John is Chairman of Brand New View (www.brandnewview.com), a firm that provides strategic advice to senior executives, and he is a member of the board of several ventures.