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John Davis - Brand New View. Singapore, , SG

John Davis John Davis

Brand New View

Singapore, SINGAPORE

Award Winning Academic and Business Leader, Best-Selling Author



John Davis Publication John Davis Publication John Davis Publication John Davis Publication John Davis Publication John Davis Publication John Davis Publication John Davis Publication



Faculty Spotlight - John Davis




John Davis’s career spans the academic and business worlds. He has spoken around the world at top conferences, including TEDx, GlobalBrandForum, World Knowledge Forum, BrandFinance Annual Forum, and the Entrepreneur’s Organization. He is the best-selling author of several business and marketing books, translated into multiple languages, including: Sports Marketing-Creating Long Term Value (©2013 Edward Elgar UK); The Olympic Games Effect-How Sports Marketing Builds Strong Brands (2nd edition ©2012; 1st edition ©2008 Wiley); Competitive Success: How Branding Adds Value (©2010 Wiley); Magic Numbers for Sales Management (©2007 Wiley); Measuring Marketing: 110+ Key Metrics Every Marketer Needs (2nd edition ©2013; 1st edition ©2006 Wiley); Magic Numbers for Consumer Marketing (©2005 Wiley). He is also a contributing author to Fast Track to Success-Marketing (FT Prentice Hall 2009).

Currently, John is Dean-Global MBA & MGB at SP Jain, where he helped lead it to #68 in the Financial Times rankings of the world’s top business schools after being unranked prior to his tenure. Previously, he was a member of the faculty at the Lundquist College of Business at the University of Oregon, where he received the BAC Teaching Award. He was honored as the 'Best Professor of Marketing' by Asia’s Best B-School Awards. His academic experience also includes serving as Department Chair of Marketing Communication and Professor of Marketing at Emerson College, and Professor of Marketing Practice and Director of the Centre for Marketing Excellence at Singapore Management University, where he was honored as 'The Most Inspiring Teacher'. He also teaches at the International Olympic Academy in Greece and in executive education programs with faculty from University of Chicago, INSEAD, Emory, Wharton, Munich Business School, and the European Business School for many of the world’s most respected companies.

Prior to academia John led national and global marketing organizations within Fortune 1000 companies including: Nike, Informix, and Transamerica, and was an award-winning entrepreneur. He is regularly interviewed by global media including: CNBC, BBC, MSNBC, ChannelNews Asia, Bloomberg, New York Times, and more. John is Chairman of Brand New View (, a firm that provides strategic advice to senior executives, and he is a member of the board of several ventures.

Industry Expertise (10)


Sport - Professional

Professional Training and Coaching

Sporting Goods


Computer Software

Corporate Leadership


Consumer Goods

Sport - Amateur

Areas of Expertise (2)

Creating Competitive Success Branding

Sports & Profitable Loyalty

Accomplishments (3)

Dean's Teaching Honors (professional)


Given to the top 20 faculty.

The Distinguished Teaching/Most Inspiring Teacher Award (professional)


Given by Singapore Management University to its top faculty.

Received Best Professor of Marketing Award (professional)


The Best Professor of Marketing Honor was awarded by CMO Asia in 2010

Education (4)

Columbia University: MBA 1990

Stanford University: BA, Political Science 1983

Columbia University Business School: MBA, Business 1990

Stanford University: BA, Political Science 1983

Affiliations (3)

  • Stanford University Alumni Association
  • Columbia Business School Alumni Association
  • American Marketing Association

Testimonials (6)

Richard ZHENG , Brand Director | Harvest Fund Management

“What a great presentation you provided, it’s amazing!”

Chungyeol Lee, Yonsei University | World Knowledge Forum

“Superb insights that help companies and nations create distinction.”

Peter Yao, Executive Director | TEDx Five Star Square

"I should say 'Great!' first! Thank you so much"

Maria del Mar Velasco , Vice President, Learning, Entreprepreneurs Organization (EO) | Entrepreneurs Organization (EO) Tokyo

“John was a standout. Very engaging and well-informed.”

Liu Tingan Liu Tingan , President | China Life Insurance (Overseas) Co China Life Insurance (Overseas) Co

“We really loved your talk and your good sense of humor.”

Tavia Thomas, Co-Chair | American Marketing Association

"You were FANTASTIC!!! What an AWESOME way to start off the conference. The feedback we received from audience members was great - they loved you and the info you presented! We would be happy to blubber on and on about you! :)"

Event Appearances (7)

The Stateless Brand

TED  Shanghai


Competitive Success: The New Paradigm of Brand Leadership for Achieving Growth

International Conference on Brand Management  Hong Kong


Branding Through Sports Marketing

World Knowledge Forum  Seoul


The Olympic Games Effect

Beijing Olympics Summit  Taipei


The Impact Of Sports Marketing And Sponsorship On Corporate And National Brand Building: The Development Of The Olympic Brand And The Olympic Games In The Modern Era

Lausanne Sports Management Conference ‘Bridging Research and Practice’  Lausanne


The Five Ambassadors of Leadership

Entrepreneurs Organization  Tokyo


The Olympic Games Effect-How Value is Created for the Olympics and its Sponsors

BrandFinance Annual Forum 2012  London, England




  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance


7500 to 20000