One of the few marketing pro's profiled on Wikipedia, John has created a national reputation as a marketing thought leader on Social Media and "G-cred" (Google Credibility). He's produced and hosted "The Marketing Show" podcast since early '06, blogs for ADWEEK/AOL and offers a unique service for business owner and managers called Marketing Therapy. He's is also author of "G-cred. Why it's the Cred of the next decade, and how to get it."
John's speaking venues have included The Yale Entrepreneur Institute, The World Business Academy, and Chicago's Social Media Conference.
Industry Expertise (3)
Media - Online
Areas of Expertise (3)
Social Media Marketing
Attract More Business
Speaker at 2012 New York Buisness Expo at Javits Convention Center (professional)
Marketing 3.0: Using the Best Tactics to Attract and Excite Prospects.
Never before have there been so many great ways to get the word out. And, never before has it been more confusing. With the dizzying array of options and a Social Media landscape that changes monthly, it's hard NOT to be confused. Yet, you’ve got two choices: figure it out, or be beaten by the competition who has. This talk provides an overview of the key things you need to know to market effectively today, and tomorrow.
Sheila Zaslower , Program Director / American Management Association | American Management Association presentation on: "Getting Your Prospects Excited"
"Follis' talk, "Getting Your Prospects Excited" got a perfect score by each attendee. We've had dozens of speakers in the past 3 years and this is a first."
Elizabeth Kallen , Committee Chair / National Association of Women Business Owners | National Association of Women Business Owners
"It was a delight to have you. Your information and tips will greatly benefit those who attended. And, based on the audience reactions, and crowd that surrounded you after your talk, your presentation clearly was a big success."
Eric Hertz , Director / FIT Advanced Management Seminar | FIT Advanced Management Seminar
"Wonderful presentation! You really helped push the envelope on creative advertising and marketing."
Daniel Vaccaro, Daniel Vaccaro / Chairman, NYU Entrepreneur Conference | Chairman, NYU Entrepreneur Conference
"You got rave reviews."
Dana Friedman, CEO / Dragonfly Technologies | National Association of Women Business Owners
"After hearing his talk I hired him."
Event Appearances (4)
How to Leverage Marketing to Grow Your Business
The Yale Entrepreneurial Institute Yale University
Marketing 3.0: Using the Best Tactics for Best Results.
2012 New York Business XPO Javits Convention Center / NYC
Effective Blogging as a Social Media tool
Social Media '07 Conference Chicago
“Building Your Online Credibility”
2012 Small Business XPO Penn Plaza / NYC
Sample Talks (2)
Marketing 3.0: Using the Best New Tactics for Best Results.
Marketing experts claim that it's easier than ever to market your business. So, then why is it so confusing? Nationally-recognized marketing man, John Follis, answers that question and discuss the best marketing solutions to grow your business.
Intro clip: http://tinyurl.com/7kmxrue
“Building Your Online Credibility”
Whether your goal is a new customer, or new job, more than ever Online Credibility is a key factor in your prospects’ decision making. It’s critical for every service, institution, organization and person. Whichever category you fall into there’s a list of ways to build your online credibility, and a list of things that will detract from it. This workshop will cover them all and then offer a variety of tips and strategies to keep your online credibility strong.
- Author Appearance