John Healey
Assistant Professor | Tulane University
New Orleans, LA, UNITED STATES
John Healey is an expert in firm marketing, platform marketing and using econometric methods to analyze firm performance.
Media
Publications:
Documents:
Videos:
Audio/Podcasts:
Biography
Professor Healey's research uses econometric methods to analyze how marketing affects firm performance. Specifically, he researches the reaction of financial markets to firm marketing communications, including firm social media content and sponsorship agreements. He is also interested in platform markets. Professor Healey’s research has been accepted for publication by the International Journal of Research in Marketing.
Areas of Expertise (4)
Platform Marketing
Social Media Content
Marketing Communications
Sponsorship Agreements
Education (4)
Robert H. Smith School of Business, University of Maryland: Ph.D., Marketing 2015
University of Florida: M.B.A. 2007
University of Florida: M.S., Management 2006
University of Florida: B.A., Economics and Political Science 2005
Links (1)
Articles (1)
The Effects of Installed Base Innovativeness and Recency on Content Sales in a Platform-Mediated Market
International Journal of Research in Marketing
2016 Buying behavior in the video game market can be conceptualized as a two-stage process where users first purchase a console and then purchase content for that console. As a result, the sales of consoles and content in this market are interdependent and together form a platform-mediated market.