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John Maden - INTERSECT. Toronto, ON, CA

John Maden

Director of Strategy and Analytics | INTERSECT

Toronto, ON, CANADA

John is a dedicated business professional focussed on helping clients with product strategy and user acquisition.





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John is the Director of Strategy & Analytics at INTERSECT and a dedicated business professional focussed on helping clients with product strategy and user acquisition. He is passionate about interpreting data to better understand a user’s needs and intent. His belief is that data is better than hunches, and actions speak louder than survey results. John has helped clients such as C Spire Wireless, Indigo, TD Bank, RBC and American Express realize opportunities to better serve their customers.

Prior to INTERSECT, John worked in a Product role at Jugnoo, a Toronto Social CRM company. There, he was a conduit between investors, clients, and the product development team. He also played a valuable role in their Series A raise.

When not helping clients, John mentors technology start-ups at McMaster’s Xerox Center for Engineering Entrepreneurship and Innovation. He holds a Bachelors of Commerce from Queen’s University. In his free time, you can find him golfing, playing NHL 95, or cheering on his beloved Montreal Canadiens.

Areas of Expertise (8)

Project Management

Financial Modeling



Business Development

Social Media Marketing

Business Planning

Data Analysis

Education (1)

Queen's University: B.Comm., Commerce 2009

Testimonials (3)

Shiera Aryev, Senior UI/UX Designer | Jugnoo Inc.

John was an excellent addition to Jugnoo's team. He was really easy to collaborate with and always brought some new insight to the table. John goes out of his way to get the job done right and only delivers quality work. I highly recommend John to any organization looking for a self-starter, highly dedicated and efficient team player.

Ronan Levy, VP, Legal & Corporate | Jugnoo Inc.

I had the pleasure of working with John at Jugnoo Inc. From the day I met John, he demonstrated a strong ability to offer unique and candid insights into the business and operations of the company. He was also an excellent point of contact for our shareholders and potential investors, receiving praise from both stakeholders in his dealings with them. I believe John would be an excellent resource for any early stage company or investor group looking at potential investments.

Andy McIlwain, Intermediate WordPress Developer | Jugnoo Inc.

Working with John was a great experience; John thinks of all the angles and has the data to back up his arguments. His ability to pivot between tasks, without compromising quality, is quite impressive.

Media Appearances (1)

InsureTech Connect 2017: Key Takeaways



I did my best to take in a broad spectrum of disruption coming to multiple lines of insurance (Property & Casualty, Health, Auto, Life) and see if there are some key things that unite the changes coming to each of them. Overall, from the sessions, the trade show, and the networking around the conference, I took away 3 key points...

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