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John Meindl - Farmingdale State College. Farmingdale, NY, US

John Meindl John Meindl

Lecturer of Sport Management | Lecturer

Farmingdale, NY, UNITED STATES

John Meindl is Lecturer of Sport Management at Farmingdale State College, and founder and CEO of SPORTSBRANDEDMEDIA, INC.


John Meindl is a Sport Marketing thought leader with 14 years of teaching experience in higher education. Mr. Meindl recently founded The Institute of Sports Business, designed to bridge the gap between high school and college for those interested in studying sports business.... to learn firsthand from Sport Management Professors and Industry Practitioners, about the realities of studying and working in sport business.

He is founder and president of SPORTSBRANDEDMEDIA, INC. With expertise across all sport disciplines and media platforms, Mr. Meindl is a visionary and industry pioneer, creating ideas and solutions to meet the challenges of today’s changing sports landscape.

As a Sport Marketing Consultant, Mr. Meindl has worked with countless sport properties and brands, from start-ups to Formula 1 race teams, providing strategic and tactical expertise for those seeking to connect with the sports consumer.

With more than 20 years in sports business, he is a published writer and speaker in the areas of sport marketing and sport production. A thought leader, with a knack for telling it straight, John is often called upon to provide expert commentary in the media.






Areas of Expertise (10)

Sports Marketing Sports Event Marketing Sports in TV & Film Sports Media Sports Management Using Sport to Include the Excluded Sports Marketing Research Fandom and Fan Motivators Professionalization of Youth Sport Olympic Games

Industry Expertise (5)

Sport - Professional Advertising/Marketing Sport - Amateur Management Consulting Media Production

Accomplishments (2)

Curricula Development (professional)


Professor Meindl developed the curricula and program for a new sport business management program at NY area University.

Teaching Material (professional)

Professor Meindl's teaching, quotes and podcasts are included in the course curricula of several high schools and colleges.

Education (3)

The Catholic University of America: BA, Political Science 1990

Adelphi University: MA, Sports Management 1996

United States Sports Academy: Ph.D., Sports Marketing


Affiliations (3)

  • Street Soccer USA Board Member
  • North American Society for Sport Management
  • COSMA - The Commission on Sport Management Accreditation

Languages (1)

  • English

Testimonials (3)

Alia Ishak, Former Student | Hofstra University

Professor Meindl is one of the greatest professors at Hofstra University. He is a professor who genuinely cares about his students, not only as a professor, but as a person. He strives for his students to learn and understand the concepts that he’s teaching. His teaching tactics are very well structured and implemented in that he makes the learning environment stress-free and enjoyable. Professor Meindl is not only a wonderful professor, but also a wonderful person.

Lauren E. Katz, Former Student | Hofstra University

As a professor at Hofstra University, John took the time to learn about his students and help them establish a well-rounded perception of the business of sports and sports marketing. (which, in my particular classroom, was no easy feat) I looked to John for incredibly useful insight on beginning a career in sports communications, and his advice has been invaluable to my endeavors since.

Neil A. Malvone, Former Student | Farleigh Dickinson University

John challenged the students from the first day of class to think outside of the box when applying the principles of sports marketing. He asked the class to consider the important marketing issues of the day to find real life applications to the course material. John's experience as President and founder of SportsBranded Media helped his marketing class see first hand that marketing theory leads directly to practical results in the sports marketing arena.

Media Appearances (9)

La Copa America Centenario By The Numbers

Wallethub  online


Interview in Wallethub

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U.S. team riding a 'perfect storm' to TV ratings success at Women's World Cup

LA Times  online

Article in LA Times

Media Appearance Image

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Brooklyn Arena Developer Has Eye on Islanders

Newsday  print

Article in Business section of Newsday

Media Appearance Image

Islanders on Thin Ice

Newsday  print

Article in Business section of Newsday

Media Appearance Image

One on One: Product-Placement Expert John Meindl Sees Opportunities for Sports Teams

Athletic Business  online


Article in Athletic Business

Media Appearance Image

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Bad Boys of Marketing Make Good

NY Sports Journalism  


Originally posted in MediaPost.com

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Minor Leagues, major exposure Movies, TV help teams promote their logos, merchandise

Milb.com  online


Article in MiLB.com

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Net Gains: Can Landon Donovan Become America's Most Marketable Soccer Player?

NY Sports Journalism  online


Article in NY Sports Journalism

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Tiger Woods Gets Eyes And Ayes (Although Not A Win) In Return At The Masters

NY Sports Journalism  tv


Article in NY Sports Journalism

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Event Appearances (9)

Careers in Sports Panel

The Catholic University of America  Washington D.C.


Careers in Marketing

Careers in Marketing  Pace University, NY, NY


The Sports Series

The Sports Series  Barclay Centre, Brooklyn, NY


Launching the Path to Your Career

Marketing & Adevertising Panel  Baruch College, NY, NY


2009 Sports Law Symposium

2009 Sports Law Symposium  University of Florida


Careers in Sports Marketing / Production

Careers in Sports Marketing / Production  Brooklyn College


Dean's Distinguished Speakers Series

Dean's Distinguished Speakers Series  Quinnipiac University,


Sports Entrepreneurship

Future Friar Executives  Providence College


Turning Ideas Into Opportunities - Reinventing Yourself and Your Business

The Caucus for Producers, Writers & Directors  Beverly Hill, CA


Sample Talks (3)

Studying Sports Business in College

Get the facts - First

Careers in Sports

Learn from a 24 year industry veteran about the different segments of the industry, where the opportunities are and what you need to do to get them.

My Career in Sports Marketing and TV & Film

Learn about the different companies and concepts I created, the scope of work etc....



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training

Research Focus (1)

Sport Marketing

Fan Motivators


Fan Motivators

Courses (9)

Sport Marketing

SMT 225

Sport Media

SMT 220

Strategic Sport Management

SMT 409

Social Media in Sport

SMT 335

Event Management

SMT 360

Athletic Administration

SMT 320

Sales in the Sport Industry

SMT 360

Intro to Sport Management

SMT 110

Sport Management Internship

SMT 440