Dr. John Meindl
Lecturer, Sport Management | Farmingdale State College
Farmingdale, NY, UNITED STATES
Dr. Meindl is a Sport Marketing thought leader with 20 years of teaching experience in higher education.
Biography
Dr. John Meindl is a Sport Marketing thought leader with over 20 years of teaching experience in higher education.
He is founder and CEO of SPORTSBRANDEDMEDIA, INC. With expertise across all sport disciplines and media platforms, Mr. Meindl is a visionary and industry pioneer, creating ideas and solutions to meet the challenges of today’s changing sports landscape.
As a Sport Marketing Consultant, Dr. Meindl has worked with countless sport properties and brands, from start-ups to Formula 1 race teams, providing strategic and tactical expertise for those seeking to connect with the sports consumer.
John was a partner in Yellow Ribbon Racing, a not-for-profit, Indy race team (IRL), created to raise support and awareness for United States Military at home and abroad.
With more than 25 years in sports business, he is a published writer and speaker in the areas of sport marketing and sport production. A thought leader, with a knack for telling it straight, John is often called upon to provide expert commentary in the media.
Dr. Meindl has been a strong advocate for inner city and underprivileged youth…. “Using sport as a vehicle to include the excluded.” He was a member of the board of directors of Street Soccer USA - NYC. He was the youngest board member appointed to the Nassau County Sports Commission at the time. He has also served on the Business Advisory Board, LIU-Southampton College, Board of Directors for the YMCA of Greenpoint, NY and the School for Language & Communication Development.
Media
Publications:
Videos:
Audio/Podcasts:
Areas of Expertise (9)
Sports Marketing
Sports Media
Sports Management
Fandom and Fan Motivators
Professionalization of Youth Sport
Using Sport to Include the Excluded
Sports in TV & Film
Sports Event Marketing
Sports Marketing Research
Industry Expertise (5)
Sport - Professional
Advertising/Marketing
Sport - Amateur
Management Consulting
Media Production
Accomplishments (2)
Curricula Development (professional)
2016-05-31
Professor Meindl developed the curricula and program for a new sport business management program at NY area University.
Teaching Material (professional)
Professor Meindl's teaching, quotes and podcasts are included in the course curricula of several high schools and colleges.
Education (3)
United States Sports Academy: Ed.D., Sports Marketing 2023
Adelphi University: MA, Sports Management 1996
The Catholic University of America: BA, Political Science 1990
Affiliations (4)
- Street Soccer USA Board Member
- North American Society for Sport Management
- COSMA - The Commission on Sport Management Accreditation
- NSMN - National Sports Marketing Network
Links (3)
Languages (1)
- English
Testimonials (3)
Alia Ishak, Former Student | Hofstra University
Professor Meindl is one of the greatest professors at Hofstra University. He is a professor who genuinely cares about his students, not only as a professor, but as a person. He strives for his students to learn and understand the concepts that he’s teaching. His teaching tactics are very well structured and implemented in that he makes the learning environment stress-free and enjoyable. Professor Meindl is not only a wonderful professor, but also a wonderful person.
Lauren E. Katz, Former Student | Hofstra University
As a professor at Hofstra University, John took the time to learn about his students and help them establish a well-rounded perception of the business of sports and sports marketing. (which, in my particular classroom, was no easy feat) I looked to John for incredibly useful insight on beginning a career in sports communications, and his advice has been invaluable to my endeavors since.
Neil A. Malvone, Former Student | Farleigh Dickinson University
John challenged the students from the first day of class to think outside of the box when applying the principles of sports marketing. He asked the class to consider the important marketing issues of the day to find real life applications to the course material. John's experience as President and founder of SportsBranded Media helped his marketing class see first hand that marketing theory leads directly to practical results in the sports marketing arena.
Event Appearances (10)
Hofstra University - American Marketing Assoc.
Hofstra AMA & Zarb School of Business Hempstead, NY
2016-11-29
Careers in Sports Panel
The Catholic University of America Washington D.C.
2015-02-19
Careers in Marketing
Careers in Marketing Pace University, NY, NY
2015-11-09
The Sports Series
The Sports Series Barclay Centre, Brooklyn, NY
2013-05-07
Dean's Distinguished Speakers Series
Dean's Distinguished Speakers Series Quinnipiac University,
2010-02-24
Sports Entrepreneurship
Future Friar Executives Providence College
2010-03-10
Launching the Path to Your Career
Marketing & Adevertising Panel Baruch College, NY, NY
2009-03-05
2009 Sports Law Symposium
2009 Sports Law Symposium University of Florida
2009-12-15
Careers in Sports Marketing / Production
Careers in Sports Marketing / Production Brooklyn College
2008-11-20
Turning Ideas Into Opportunities - Reinventing Yourself and Your Business
The Caucus for Producers, Writers & Directors Beverly Hill, CA
2008-05-01
Sample Talks (3)
Studying Sports Business in College
Get the facts - First
Careers in Sports
Learn from a 24 year industry veteran about the different segments of the industry, where the opportunities are and what you need to do to get them.
My Career in Sports Marketing and TV & Film
Learn about the different companies and concepts I created, the scope of work etc....
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Corporate Training
Media Appearances (9)
La Copa America Centenario By The Numbers
Wallethub online
2016-06-20
Interview in Wallethub
U.S. team riding a 'perfect storm' to TV ratings success at Women's World Cup
LA Times online
Article in LA Times
Brooklyn Arena Developer Has Eye on Islanders
Newsday print
Article in Business section of Newsday
Islanders on Thin Ice
Newsday print
Article in Business section of Newsday
One on One: Product-Placement Expert John Meindl Sees Opportunities for Sports Teams
Athletic Business online
2016-08-04
Article in Athletic Business
Bad Boys of Marketing Make Good
NY Sports Journalism
2009-07-21
Originally posted in MediaPost.com
Minor Leagues, major exposure Movies, TV help teams promote their logos, merchandise
Milb.com online
2007-11-21
Article in MiLB.com
Net Gains: Can Landon Donovan Become America's Most Marketable Soccer Player?
NY Sports Journalism online
2010-07-09
Article in NY Sports Journalism
Tiger Woods Gets Eyes And Ayes (Although Not A Win) In Return At The Masters
NY Sports Journalism tv
2010-04-10
Article in NY Sports Journalism
Research Focus (1)
Sport Marketing
Fan Motivators
2016-08-04
Fan Motivators
Courses (9)
Sport Marketing
SMT 225
Sport Media
SMT 220
Strategic Sport Management
SMT 409
Social Media in Sport
SMT 335
Event Management
SMT 360
Athletic Administration
SMT 320
Sales in the Sport Industry
SMT 360
Intro to Sport Management
SMT 110
Sport Management Internship
SMT 440
Social