Media
Publications:
Documents:
Videos:
Audio/Podcasts:
Biography
John Needham has 32 years of experience in the fields of healthcare relationship marketing, patient accrual, compliance and retention. He currently leads the consulting company, Patient Recruitment Strategy, LLC for the development of global patient recruitment and retention programs for Phase II through IV clinical trials.
Prior to forming Patient Recruitment Strategy, John was responsible for patient recruitment and retention at Johnson and Johnson Pharmaceutical Research and Development. He was the Co-Founder and President of Alliance Marketing Services Group, a firm specializing in direct marketing programs in healthcare. He has served in senior management positions at Telerx Marketing, TeleSpectrum Worldwide, PharmaKinetics Laboratories, Acurian, Pepsi USA and Proctor and Gamble.
John retired with the rank of Captain from the US Navy after 30 years of active and reserve service.
Industry Expertise (3)
Pharmaceuticals
Market Research
Corporate Leadership
Areas of Expertise (1)
Process Improvement in Patient Recruitment
Accomplishments (1)
100 Fastest Growing Companies in America (professional)
Accolade bestowed on one of the 3 businesses I began, Alliance Marketing Services Group, a medical call center with Pharmacists and Nurses answering patients' questions.
Education (3)
US Naval War College: Leadership Studies, Command Leadership
Dale Carnegie Training: Effective Public Speaking, Executive Image
Graduated first in the class
Villanova University: Marketing, Business Administration
Affiliations (1)
- ACRP; DIA; GPSEG
Event Appearances (1)
Title
Clinical Trial Outsourcing Conference Boston
2011-09-26
Sample Talks (1)
Patient Attitudinal Research Regarding Study Participation
Aggregated results from recent patient surveys in 26 countries: Why do patients consider trials Where are they getting information about trials Who would they prefer to speak with (MD or RN) What are their perceived barriers to joining How has their disease affected their life and the relationship with their family What are they expecting from the site in the way of retention efforts How far are they willing to travel How are these answers different outside the US
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Author Appearance
Social