John Zhang is a research analyst on the Industry and Business Solutions team at IDC Canada. He leads IDC's worldwide agriculture research. He also focuses on blockchain and cross-industry research, including financial services, retail, transportation, manufacturing at IDC Canada. Additional research interests include alternative fuel vehicles and the airline industry.
Prior to joining IDC, John worked as a Corporate Strategy Analyst at COMAC – the Commercial Aircraft Corporation of China in Newport Beach, California. John also possesses several years of professional experience in private equity, management consulting as well as investment banking. He has experience in corporate strategy, digital media, consulting, and cross-border mergers and acquisitions from across industries.
John holds a Master’s degree in International Economics and Finance from Brandeis University International Business School. He also studied economics at the London School of Economics and Political Science (LSE) at the undergraduate level. He is a native speaker of Mandarin.
Areas of Expertise (15)
Cross-Border Mergers and Acquisitions
Associated IDC Services (1)
- IDC Energy Insights: Worldwide Agriculture Digital Transformation Strategies
Brandeis University: Combined BA/MA, International Economics and Finance 2014
London School of Economics and Political Science: General Cource, Economics, Finance 2011
Media Appearances (3)
Tesla gets creative with its Model 3 pricing to qualify for federal electric vehicle rebates
Tesla is dropping its Model 3 to $44,999 in Canada. But the price-tag contortionism doesn't stop there. John Zhang, an analyst with research firm IDC, said that Tesla is going out of its way to convince customers that they absolutely should not buy the 150 kilometre car.
Electric vehicle rebate could slam the brakes on sales until Ottawa nails down the details
Industry watchers expect consumers will hold off buying an electric vehicle until the government clarifies details of its program... John Zhang, an analyst who follows electric vehicles at research firm IDC Canada, said buyers will likely hold off buying any electric cars in Canada until the government offers more specifics. “I think with the news (in the budget), you’re going to see a complete pause of the EV sales for the next few months until the details are released and the program is in place,” Zhang said. Zhang said the $45,000 threshold would likely push consumers away from higher-priced cars and towards cheaper options.
Cisco unveils Education Room, talks future of technology in learning spaces
Published: September 26th, 2018 From WiFi technology that can collect student behaviour patterns to security cameras that keep schools safe, Cisco’s latest installment of the Education Room in its Innovation Centre focuses on the possibilities of emerging technology that can be used in universities and colleges. John Zhang, a research analyst at IDC Canada, said that these innovations are completely possible and they are “demonstrations of what kind of digital transformation” and direction campuses are heading in.
Land O'Lakes: Smart Sustainable AgricultureIDC
John Zhang, Marta Muñoz Méndez-Villamil
This IDC Market Note covers some of the common challenges farmers and agribusinesses face when transitioning into smart sustainable agriculture practices, from collecting and managing vast amounts of data from multiple sources to deriving value out of the technology solutions they are adopting to enable sustainable businesses. This document offers insights into how Land O'Lakes is currently helping them overcome some of those challenges through its sustainability-focused subsidiary, Truterra.
IDC Energy Insights: Worldwide Precision Agriculture — DX Use Cases and Horizons, February 2021IDC
This IDC Tech Buyer Presentation takes the utilities use case taxonomy for digital transformation (DX) and transposes it into a three-horizon road map. In each horizon, different uses cases are considered, introducing the logic of a transformation journey that is designed to be: - Modular — Breaks the effort into chunks (use cases) and delivers immediate business value - Scalable — Thinks through how the road map will evolve - Extendable — Accommodates changes as they develop
IDC's Worldwide Digital Transformation Use Case Taxonomy, 2020: Precision AgricultureIDC
This IDC study provides an update on some of the most prominent use cases being adopted in the precision agriculture space. IDC has created a use case taxonomy for the digital transformation of multiple industry segments. The taxonomy follows a hierarchical structure that begins with the digital mission of that industry, then the strategic priorities that support that mission, the programs that will be initiated to satisfy the priorities, and the funded projects or use cases that will be implemented under these programs. The taxonomy not only forms the basis for our market forecasts but also provides the framework for the digital journey maps that will assist our clients in understanding the full scope of enterprise efforts. "As the agriculture industry continues on the journey of digital transformation, more and more use cases of precision agriculture will appear and be adopted by users in agriculture. These technologies will help tackle one of the most pressing issues facing mankind: food shortage. Through a combination of innovation, digitalization, and adoption, productivity and profitability will increase in this industry," says John Zhang, research analyst, IDC Energy Insights.
IDC FutureScape: Worldwide Agriculture 2021 PredictionsIDC
John Zhang, Jason Bremner, Samar El Sayed, Aly Pinder
This IDC study presents the top 10 predictions and key drivers for the agriculture industry for the next five years. IDC Energy Insights has identified the main drivers that set the context and conditions for designing and executing agriculture companies' IT and operational technology (OT) strategies, tactics, and operations. "Traditionally, agriculture hasn't experienced a high level of digital transformation. Many farmers are reluctant to adopt new technologies, while large agriculture firms have been executing on their digital transformation strategies. COVID-19 has significantly impacted agriculture organizations' digital transformation plans, and over 50% of farms around the world are cutting their IT spending. However, the organizations that are further along the DX journey will display more resilience and agility coming out of the pandemic and will widen the gap with their peers that are lagging behind. Over time, we expect to see more and more agriculture organizations join this exciting DX journey," says John Zhang, research analyst, Worldwide Agriculture, IDC Energy Insights.
How Is COVID-19 Impacting IT Spending in Agriculture?IDC
This IDC Survey Spotlight examines how the COVID-19 pandemic is affecting external IT spending at agriculture organizations around the world. It's based on IDC's Worldwide Agriculture Survey, 2020, which was fielded in June 2020. The survey sampled more than 180 agriculture companies in the United States, Canada, China, India, Australia, United Kingdom, and France.
Service Performance Data Ownership in the Era of Connected ProductsIDC
Aly Pinder, John Zhang, Jonathan Lang
This IDC Market Perspective highlights the challenges of data ownership, governance, and security as products and equipment are embedded with more intelligence and software. This document explores the limitations of OEMs to offer value-added services and IoT-connected support if connectivity and data ownership concerns hinder technological advancements. This document also highlights the specific needs of the agriculture industry with regard to digital transformation, IoT, and data as a use case. "The promise of IoT goes beyond monitoring assets, equipment, and products; the value is in the enhanced services and improvements that can be made as a result," states Aly Pinder Jr., program director, Service Innovation and Connected Products, IDC. "But with increased software embedded in products and equipment, the question of data ownership and governance will come to the fore with customers. OEMs, dealers, customers, and technology suppliers must establish guardrails for IoT data to ensure shared value and trust."
COVID-19 Impact on Worldwide Agriculture MarketIDC
This IDC Tech Buyer Presentation provides an initial look at the impact of the COVID-19 pandemic on the worldwide agriculture industry. Analysis on the disruptions to agriculture demand and supply chain, from farm to table, is offered. "COVID-19 has hit other industries such as travel, hospitality, and retail particularly hard, much harder than the agriculture industry. However, issues affecting the agriculture supply chain can lead to major disruptions to food security should the pandemic continue to affect various aspects of the value chain. While technology isn't the solution to all the problems the industry is facing, it can certainly help alleviate some of the impact of the disruptions," says John Zhang, research analyst, IDC Energy Insights.
IDC TechScape: Worldwide Precision Agriculture Technologies, 2020IDC
This IDC study uses the IDC TechScape model to provide a systematic assessment of technologies related to the use of precision agriculture technologies in the worldwide agriculture sector. The IDC TechScape model is designed specifically to capture progress in the adoption of emerging disruptive technologies, mainstream technology buyer alignment with current industry best practices, and support technologies that promise to deliver operational advantages to organizations that choose to adopt them. This document examines the precision agriculture technologies that are transforming the worldwide agriculture market and the necessary infrastructure needed to ensure the successful implementation of these technologies. "Investing in precision agriculture technologies can be a complex decision to make for technology buyers. Understanding the advantages and disadvantages of the various technologies available in the market and how these technologies can interact with one another will help buyers choose the right fit for their organizations and flatten the learning curve," says John Zhang, research analyst, IDC Energy Insights.
IDC FutureScape: Worldwide Financial Services 2020 Predictions — Canada ImplicationsIDC Canada
Robert Smythe, John Zhang
This IDC Tech Buyer Presentation examines the seven drivers and ten predictions that both CIOs and their business partners should consider over the next five years in the financial services industry in Canada. The list is not meant to be exhaustive nor is it meant to be final. IDC Financial Insights publishes a new list of drivers annually, and many are evolutionary. Last year's drivers were instrumental in developing this list, just as this year's drivers will be critical to the formulation of next year's drivers. "Historically, Canada's financial services firms have been slower to adopt newer technologies. With the introduction of various government-led regulatory imperatives, the Canadian financial services industry is going through major changes. Improvements in areas like payments, open banking, and security are expected in the next five years through the adoption of technologies such as AI and blockchain, although Canada would still lag behind other major countries in introducing these new technologies," says John Zhang, research analyst, Industry and Business Solutions, IDC Canada.
Market Analysis Perspective: Worldwide Precision Agriculture, 2019IDC
This IDC Market Analysis Perspective gives a high-level overview of key industry and technology trends, competitive landscape, and business priorities for the worldwide precision agriculture market. "With the world's population growing to nearly 10 billion by 2050, food shortage is a serious challenge that needs to be addressed. It can be done through the adoption of precision agriculture technologies to vastly improve the efficiency of food production. This research is designed to provide a glimpse of the global precision agriculture sector and the key technology areas that will shape the sector in the foreseeable future," says John Zhang, research analyst, Industry and Business Solutions, IDC Canada.
Market Analysis Perspective: Canadian Banking, 2019IDC Canada
John Zhang, Robert Smythe
This IDC Market Analysis Perspective gives a high-level overview of key industry and technology trends, competitive landscape, IT spending forecasts, and business priorities for the Canadian banking sector. "The Canadian banking industry is looking for ways to become more efficient, agile, and customer centric by improving omni-channel customer experiences and expanding business models through partnerships with fintechs. Competition from challenger and neo banks, as well as fintechs, is pushing traditional banks to carry out new strategies to remain competitive," says John Zhang, research analyst, Industry and Business Solutions, IDC Canada.
IDC Market Glance: Precision Agriculture, 4Q19IDC
This IDC Market Glance provides a glance at the type of vendors and providers that make up the precision agriculture market.
IDC's Worldwide Digital Transformation Use Case Taxonomy, 2019: Precision AgricultureIDC
This IDC study describes the most prominent use cases that are being digitally transformed in the precision agriculture space. IDC has created a use case taxonomy for digital transformation for multiple industry segments. The taxonomy follows a hierarchical structure that begins with the digital mission of that industry, the strategic priorities that support that mission, the programs that will be initiated to satisfy the priorities, and the funded projects or use cases that will be implemented under these programs. The taxonomy not only forms the basis for our market forecasts but also provides the framework for the digital journey maps that will assist our clients in understanding the full scope of enterprise efforts. "Agriculture is one of the oldest industries that still exists and is going through a massive digital transformation process. All aspects of the farming process, including planting, growing, and harvesting, can be vastly improved using new technologies that can boost productivity and limit the impact on the environment. This research is designed to accelerate agriculture organizations' digital transformation," says John Zhang, research analyst, Industry and Business Solutions, IDC Canada.
IDC PeerScape: Practices for Including Cloud Services into Outsourcing Contracts in CanadaIDC Canada
Jason Bremner, John Zhang
This IDC PeerScape offers advice for chief information officers (CIOs), sourcing executives, and other business executives for including cloud services into outsourcing contracts based on approaches taken by member companies of the Centre for Outsourcing Research and Education (CORE) based on interviews with 10 CORE member organizations that buy outsourced services from external service providers. IDC worked with CORE in 2018 to determine the impact on IT outsourcing engagements due to the adoption of cloud services, in terms of impact on people, pricing and costs, security and governance, and automation of service delivery. Best practices from three areas of cloud adoption are discussed in the document: security, cost management, and skills gap. Companies created security checklists to mitigate security risks and retain control of security when working with external vendors. They also filled the skills gap and minimized cost unpredictability by collaborating with their outsourcing service providers.
Analytics in Financial Services in Canada, 2019IDC Canada
Jason Bremner, John Zhang
This IDC Survey reviews the financial services sector findings from IDC's primary research on the adoption of analytics in Canada. In October 2018 and April 2019, IDC surveyed 310 and 301 respondents, respectively, including respondents from the financial services sector, asking enterprise IT and business decision makers about their perception of analytics and/or artificial intelligence and their plans for deployment.
Canadian Manufacturing ICT Landscape, 2019IDC Canada
Nigel Wallis, John Zhang
This IDC Market Presentation provides an analysis of the drivers and priorities for ICT spending in the Canadian manufacturing industry. This Presentation explores how the manufacturing industries in Canada approach ICT investments in areas such as digital transformation, IoT, data analytics, and cloud. This IDC Market Presentation is part of a series of documents focusing on specific vertical markets. It includes the Canadian ICT market size for 2018 along with forecasts for the 2019–2023 period, including five-year compound annual growth rates for hardware, software, services, and telecommunications.
IDC Survey: Blockchain/DLT Adoption in Canada, 2019IDC Canada
Nigel Wallis, John Zhang
This IDC Survey analyzes IDC's latest primary research on blockchain/distributed ledger technologies (DLT) in Canada. In February 2018 and March 2019, IDC surveyed 204 and 301 respondents, respectively, asking enterprise IT decision makers about their perception and adoption on blockchain/DLT. This data is important for vendors looking to better understand the rapidly evolving Canadian blockchain/DLT landscape.
IDC Market Glance: Connected Banking in Canada, 1Q19IDC Canada
Nigel Wallis, John Zhang, Robert Smythe
This IDC Market Glance provides IDC Financial Insights' view of connected banking in Canada, illustrating the vendors participating within the structure of banking segments including cloud, IT services, enterprise, data providers, omni-channel, digital banking, payments, onboarding and origination, core banking, enterprise mobility, lending, customer analytics, risk, security and compliance, blockchain and DLT, and corporate banking.
Which Financial Institutions Have the Highest Consumer Satisfaction Levels in Canada?IDC Canada
This IDC Survey Spotlight explores which financial institutions receive the highest consumer satisfaction levels in Canada. It's based on three IDC Canada's consumer surveys from 2015 to 2018.
How Much Do Canadian Consumers Trust in Organizations That Handle Their Private Information?IDC Canada
This IDC Survey Spotlight examines how much Canadian consumers trust in organizations that handle their private information. It's based on six IDC Canada's consumer surveys from 2017 to 2018, with 2,000 respondents in each survey.
Canadian Insurance ICT Landscape, 2019IDC Canada
Nigel Wallis, John Zhang
This IDC Market Presentation provides an analysis of the drivers and priorities for ICT spending in the Canadian insurance industry. This Presentation explores how the insurance industry in Canada approach ICT investments in areas such as digital transformation, blockchain, and cloud. This IDC Market Presentation is part of a series of documents focusing on specific vertical markets. It includes the Canadian ICT market size for 2017 along with data for the 2018–2022 period, including five-year compound annual growth rates for hardware, software, services, and telecommunications.
Canadian Retail ICT Landscape, 2018IDC Canada
Nigel Wallis, John Zhang
This IDC Market Presentation provides an analysis of the drivers and priorities for ICT spending in the Canadian retail industry. This Presentation explores how the retail industry in Canada approach ICT investments in areas such as digital transformation, IoT, data analytics, and cloud. This IDC Market Presentation is part of a series of documents focusing on specific vertical markets. It includes the Canadian ICT market size for 2017 along with forecasts for the 2018–2022 period, including five-year compound annual growth rates for hardware, software, services, and telecommunications.
Outsourcing in an As-a-Service World: Managing Costs in UnpredictabilityIDC Canada
John Zhang, Jason Bremner
This IDC Perspective is the third of a four-part series and examines the changes in the outsourcing model that will change as a result of cloud computing and cloud services. IDC worked with the Centre for Outsourcing Research and Education to assess this hypothesis, in terms of identifying the cost drivers of cloud adoption and the factors contributing to cost unpredictability to cloud adoption. "Capital and operating costs are typically important factors in IT decisions and drivers to outsource services. While cloud computing can lower costs, it can also lead to unpredictable costs that are hard to plan for. Organizations should gain a clear understanding of the true cost of cloud adoption and accurately budget for those costs," says John Zhang, research analyst, Industry and Business Solutions, IDC Canada.
Outsourcing in an As-a-Service World: Impact of AI and RPA in OutsourcingIDC Canada
John Zhang, Jason Bremner
This IDC Perspective is first of a four-part series and examines the changes in the outsourcing model that will change as a result of cloud computing and cloud services. IDC worked with the Centre for Outsourcing Research and Education to assess this hypothesis, in terms of evaluating the current status of AI and RPA adoption, the barriers and inhibitors to adoption, and the impact of cloud on AI adoption. "AI and RPA are seeing strong interest among Canadian organizations today as they look to streamline operations and improve customer service. However, RPA is seeing more projects by enterprises because they get the benefits of automation without significant change to workflows," according to Jason Bremner, research vice president, Industry and Business Solutions.
Calgary Drop-In Centre: A Buyer Case Study on DX in CanadaIDC Canada
John Zhang, Jason Bremner
This IDC Perspective examines how Calgary Drop-In Centre (the DI) is looking to utilize cloud, blockchain, and other technologies to improve operational efficiency, enhance communication with partner agencies, and improve the well-being of its clients. "The DI is a great example of DX as it illustrates that organizations of all shapes and sizes can transform using digital technologies with strategic alignment to the business and thoughtful execution," says Jason Bremner, research vice president, IDC Canada.
Canadian Transportation ICT Landscape, 2018IDC Canada
Nigel Wallis, John Zhang
Sep 2018 This IDC Market Presentation provides an analysis of the drivers and priorities for ICT spending in the Canadian transportation industry. This IDC Market Presentation explores how the air, rail, and trucking sectors in Canada approach ICT investments in areas such as AI, IoT, mobility, and cloud. This IDC Market Presentation is part of a series of documents focusing on specific vertical markets. It includes the Canadian ICT market size for 2017 along with forecasts for the 2018–2022 period, including five-year compound annual growth rates for hardware, software, services, and telecommunications.