Jon Metzler
Lecturer | Haas School of Business, University of California, Berkeley
Berkeley, CA, UNITED STATES
Expert on strategy for the networked economy, competitive advantage in technology markets, and international business
Areas of Expertise (9)
Cybersecurity
5G Networks
Tech, Telecom and Media Strategy
Sharing Economies and Aging Economies
Competitive Strategy
Models for Corporate Innovation
Business in Japan
Strategy for the Networked Economy
Clusters
About
Jon Metzler is a lecturer at Berkeley Haas, where he teaches on competitive advantage in technology markets, and on international business at the undergraduate and MBA levels. He is also associated faculty for the UC Berkeley for Center for Japanese Studies. He has received grant funding from the UC Berkeley Center for Japanese Studies, and from the UC Berkeley Center for Long-Term Cybersecurity. Metzler is also faculty mentor at Berkeley Skydeck, an accelerator for Berkeley-affiliated startups.
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Education (3)
University of Michigan: B.A., Japanese & Asian Studies
University of California, Berkeley - Haas School of Business: M.B.A, Asian Studies
University of California - Berkley: M.A., Asian Studies
Links (2)
Selected External Service & Affiliations (5)
- 2015-present: board of directors, Japan Society of Northern California; 2017-2020: board chair
- 2007-2015: board of directors, Stern Grove Festival Association
- 2009-2017: member, Telecom Council of Silicon Valley
- 2005-2009: contributor, Advanced Television Systems Committee
- 2005-2009: contributor, National Emergency Number Association
Positions Held (1)
At Haas since 2014
2014 - present, Lecturer, Haas School of Business 2008 - present: Founder, Blue Field Strategies 2002 - 2010: Director, Rosum Corporation
Media Appearances (7)
Airlines, telecom clash over new 5G spectrum
Marketplace online
2021-11-26
AT&T and Verizon were set to turn on expanded 5G services next month until a last-minute warning from the Federal Aviation Authority postponed the launch. The C-band is a very specific range of frequencies, according to Berkeley Haas Lecturer Jon Metzler. “It fills a very important gap for the wireless companies,” he said.
Eye in the Sky
Leader's Edge online
2021-11-01
Satellite imagery can help insurance companies verify claims and is useful, especially after fires or other natural disasters, said Haas Lecturer Jon Metzler. “The insurance company may not have the resources to manually verify even large claims, or it may not be safe to send people there,” he said. “Satellite images can help speed this process.”
How 5G Will Change the World
OZY online
2021-08-23
Sports will be transformed by 5G sensors and camera-based systems. “A savvy league like the NBA is already experimenting with in-stadium experiences,” said Lecturer Jon Metzler. It’s only one of many applications, but it will take time to see what works.
Seamster.io #EdgeTalks - 5G & Security
Seamster.io radio
2021-01-22
Lecturer Jon Metzler said the sheer amount of applications being touted for 5G means it's time to take a hard look at security risks, as well as the hardware demands of a new system. "Is the industry ready for what that means?" he asked.
Amazon plans to put more than 3,000 communications satellites into orbit
Univision online
2020-08-11
Amazon has a plan to bring high-speed, low-latency broadband service to places outside the reach of traditional fiber or wireless networks. There are both pros and cons to the project, said Berkeley Haas Lecturer Jon Metzler. “There are two types of congestion in space: physical congestion (thousands of satellites) and visual congestion (light pollution that could alter the vision of countless astronomical targets) and those are real problems," he said. "But on the other hand, the Amazon project does include a plan to dismantle and deorbit a satellite within a year after its useful life."
Why Comcast purchased Irvine ad-supported streaming service Xumo
Los Angeles Times online
2020-02-25
There's a growing interest by large media companies in buying ad-supported streaming services, as customers look for free alternatives to watch TV shows and movies on demand. Berkeley Haas Lecturer Jon Metzler said he expects to see even more ad-supported streaming companies to get snapped up. “This feels like the beginning, not the end of consolidation,” he said.
Why Nestlé's launching a premium Kit-Kat
Marketplace online
2019-07-16
It's no accident that Nestlé has chosen Japan as a test ground for a new premium, dark chocolate Kit-Kat, said Lecturer Jon Metzler. "It's a wondrous test ground for new flavors of Kit-Kats that, if you've only been in the U.S., you'd never think about." Novelty flavors such as wasabi, sake, and cherry blossom are served as delicacies in restaurants and are popular with tourists. (Begins at 17:07)
Selected Papers & Publications (7)
Six years after the iPhone launched, just 4 big carriers are left standing
VentureBeat
Jon Metzler
2013
Girls Who Code Plans to Nurture 70,000 Women Programmers” (Japanese)
Nikkei Information Strategy
Jon Metzler
2013
What is the Value of a ‘Like’? (Japanese)
Nikkei Information Strategy
Jon Metzler
2013
This is Not a Test: The Future of the Emergency Alert System
Inside GNSS
2006
VoIP E9-1-1: Potential Solutions and Some Lessons from the Wireless E9-1-1 Experience
9-1-1 Magazine
Jon Metzler
2005
Compressed Evolution: High Tech Entrepreneurship in Japan – A Comparative Study with Silicon Valley
University of California - Berkeley
2001
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