
Social
Biography
In his 11 years at Red Hat, Jonathan had the opportunity to directly influence the evolution of its brand. His most recent role was the Sr. Manager of the Brand Communications+Design team, responsible for defining the company’s brand voice. He led a creative team of writers and content creators, working with individuals across the company to develop communications that were expressions of Red Hat’s brand and culture. He also played a key role in telling the story of Red Hat’s culture both inside and outside the company.
Jonathan writes about brand, culture, and community at his own blog, Applied Poetics, and at opensource.com Jonathan is currently serving as Vice President of Brand at AIGA Raleigh, the professional association for design.
Industry Expertise
Areas of Expertise
Accomplishments
Sr. Manager of the Brand Communications+Design
2011-01-01
In his 11 years at Red Hat, Jonathan had the opportunity to directly influence the evolution of its brand. His most recent role was the Sr. Manager of the Brand Communications+Design team, responsible for defining the company’s brand voice. He led a creative team of writers and content creators, working with individuals across the company to develop communications that were expressions of Red Hat’s brand and culture. He also played a key role in telling the story of Red Hat’s culture.
President, AIGA Raleigh
2013-01-01
Jonathan currently serves as President of AIGA Raleigh. He was formerly the Vice President of Brand at AIGA Raleigh, the professional association for design.
Applied Poetics
2012-01-01
Jonathan writes about brand, culture, and community at his own blog, Applied Poetics (http://appliedpoetics.com/), and at opensource.com
Red Hat Chairman's Award
2007-01-01
The Red Hat Chairman's Award was unveiled at the Red Hat Summit in 2006. The Chairman's Award is an annual award to recognize associates with contributions so strong, so superior, and worthy of merit and acknowledgment that they have been recognized by their peers to receive the award.
Education
The University of South Dakota
BA
English, Mass Communications
1997
University newspaper - Life editor, sports editor, and first online editor
Yale University — Yale School of management
Certificate
Business Perspectives for Creative Leaders
2008
Affiliations
- New Kind
- AIGA
- Red Hat
- IBM
- Gateway
Links
Sample Talks
Storytelling
Stories are the way we relate to each other. They are the most fundamental form of human communication and one that allows us to share information to evoke emotion and create meaning.
In this talk, Jonathan teaches groups how to communicate through stories to spread their missions and engage their communities.
Style
Availability
- Keynote
- Panelist
- Workshop Leader
- Corporate Training