Jonathan Opp

New Kind

  • Raleigh NC

Jonathan Opp

Contact

Social

Biography

Jonathan Opp works with organizations to define communication strategy–helping them discover their brand stories and tell them in the clearest, most powerful way. Jonathan brings nearly 15 years of experience in creative roles at three prominent technology brands: Red Hat, IBM, and Gateway.

In his 11 years at Red Hat, Jonathan had the opportunity to directly influence the evolution of its brand. His most recent role was the Sr. Manager of the Brand Communications+Design team, responsible for defining the company’s brand voice. He led a creative team of writers and content creators, working with individuals across the company to develop communications that were expressions of Red Hat’s brand and culture. He also played a key role in telling the story of Red Hat’s culture both inside and outside the company.

Jonathan writes about brand, culture, and community at his own blog, Applied Poetics, and at opensource.com Jonathan is currently serving as Vice President of Brand at AIGA Raleigh, the professional association for design.

Industry Expertise

Writing and Editing
Design

Areas of Expertise

Storytelling
Writing
Design

Accomplishments

Sr. Manager of the Brand Communications+Design

2011-01-01

In his 11 years at Red Hat, Jonathan had the opportunity to directly influence the evolution of its brand. His most recent role was the Sr. Manager of the Brand Communications+Design team, responsible for defining the company’s brand voice. He led a creative team of writers and content creators, working with individuals across the company to develop communications that were expressions of Red Hat’s brand and culture. He also played a key role in telling the story of Red Hat’s culture.

President, AIGA Raleigh

2013-01-01

Jonathan currently serves as President of AIGA Raleigh. He was formerly the Vice President of Brand at AIGA Raleigh, the professional association for design.

Applied Poetics

2012-01-01

Jonathan writes about brand, culture, and community at his own blog, Applied Poetics (http://appliedpoetics.com/), and at opensource.com

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Education

The University of South Dakota

BA

English, Mass Communications

1997

University newspaper - Life editor, sports editor, and first online editor

Yale University — Yale School of management

Certificate

Business Perspectives for Creative Leaders

2008

Affiliations

  • New Kind
  • AIGA
  • Red Hat
  • IBM
  • Gateway

Sample Talks

Storytelling

Stories are the way we relate to each other. They are the most fundamental form of human communication and one that allows us to share information to evoke emotion and create meaning.

In this talk, Jonathan teaches groups how to communicate through stories to spread their missions and engage their communities.

Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Corporate Training

Fees

$0 to $5000*Will consider certain engagements for no fee
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