Jonathan Opp
New Kind
Raleigh, NC, UNITED STATES
Jonathan Opp
Biography
Jonathan Opp works with organizations to define communication strategy–helping them discover their brand stories and tell them in the clearest, most powerful way. Jonathan brings nearly 15 years of experience in creative roles at three prominent technology brands: Red Hat, IBM, and Gateway.
In his 11 years at Red Hat, Jonathan had the opportunity to directly influence the evolution of its brand. His most recent role was the Sr. Manager of the Brand Communications+Design team, responsible for defining the company’s brand voice. He led a creative team of writers and content creators, working with individuals across the company to develop communications that were expressions of Red Hat’s brand and culture. He also played a key role in telling the story of Red Hat’s culture both inside and outside the company.
Jonathan writes about brand, culture, and community at his own blog, Applied Poetics, and at opensource.com Jonathan is currently serving as Vice President of Brand at AIGA Raleigh, the professional association for design.
Industry Expertise (2)
Design
Writing and Editing
Areas of Expertise (3)
Storytelling
Writing
Design
Accomplishments (4)
Sr. Manager of the Brand Communications+Design (professional)
2011-01-01
In his 11 years at Red Hat, Jonathan had the opportunity to directly influence the evolution of its brand. His most recent role was the Sr. Manager of the Brand Communications+Design team, responsible for defining the company’s brand voice. He led a creative team of writers and content creators, working with individuals across the company to develop communications that were expressions of Red Hat’s brand and culture. He also played a key role in telling the story of Red Hat’s culture.
President, AIGA Raleigh (professional)
2013-01-01
Jonathan currently serves as President of AIGA Raleigh. He was formerly the Vice President of Brand at AIGA Raleigh, the professional association for design.
Applied Poetics (professional)
2012-01-01
Jonathan writes about brand, culture, and community at his own blog, Applied Poetics (http://appliedpoetics.com/), and at opensource.com
Red Hat Chairman's Award (professional)
2007-01-01
The Red Hat Chairman's Award was unveiled at the Red Hat Summit in 2006. The Chairman's Award is an annual award to recognize associates with contributions so strong, so superior, and worthy of merit and acknowledgment that they have been recognized by their peers to receive the award.
Education (2)
The University of South Dakota: BA, English, Mass Communications 1997
University newspaper - Life editor, sports editor, and first online editor
Yale University — Yale School of management: Certificate, Business Perspectives for Creative Leaders 2008
Affiliations (5)
- New Kind
- AIGA
- Red Hat
- IBM
- Gateway
Links (1)
Sample Talks (1)
Storytelling
Stories are the way we relate to each other. They are the most fundamental form of human communication and one that allows us to share information to evoke emotion and create meaning. In this talk, Jonathan teaches groups how to communicate through stories to spread their missions and engage their communities.
Style
Availability
- Keynote
- Panelist
- Workshop Leader
- Corporate Training
Social