Jonathan Yates

"You are unique: there is no one else in the world like you. The combination of knowledge, experiences, friends, hobbies and skills you have are unique to you and only you. This is your competitive advantage and your chance to spot ideas which no one else has the eyes to see."

Jonathan is an author, entrepreneur, professional speaker, innovation specialist and ambassador for Enterprise UK.

Jonathan founded Santeau in his back bedroom and sold the business 4 years later. Through dogged tenacity and unshakable self-belief, Jon has appeared in the national press and international radio on countless occasions, once having his top ten tips for business success compared to those of business mogul and chairman of TV show The Apprentice, Sir Alan Sugar.

In the Sunday Times, Businessman and Dragon's Den stalwart Peter Jones praised Jonathan for his business instinct, saying "it won't be long before he gets a loyal following."

Jonathan is the Author of "All Time Essentials for Entrepreneurs" & "FREESOURCING: how to start a business with no money".

An accomplished athlete, Jonathan was keen to discover a way of keeping properly hydrated. In training for a gruelling marathon across the Sahara Desert, he was struck with the idea for WAHOO. Jonathan invented a product that when added to refilled water bottles would become an award-winning healthy alternative to fizzy, sugary soft drinks on the go sold through UK retailers and the Military.

Jonathan has motivated many entrepreneurs into action with his seminars and professional speaking appearances. Using proven techniques and expertise, he shows people how and when to make the necessary adjustments to achieve their goals, and how to capture and control inspiration, dedication and motivation.

Jonathan is an Ambassador for Enterprise UK, The national campaign to give people in the UK the confidence, skills and ambition to be enterprising - to have ideas and make them happen. www.enterpriseuk.org