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Jonathon Colman - Intercom. Dublin, Leinster, IE

Jonathon Colman

Senior Design Manager, Keynote Speaker | Intercom

Dublin, Leinster, IRELAND

I lead content design at Intercom. I'm a Webby Award winner and keynote speaker who’s appeared at over 80 design & tech events.




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Surviving as an Introvert in an Extroverted World - Jonathon Colman Agile Marketing - Whiteboard Friday Moz Jonathon Ignite Summit 2014 Jonathon Colman Jonathon Colman, Wicked ambiguity




Jonathon Colman (@jcolman) leads the global content design team at Intercom. He's a Webby Award-winning content designer and a keynote speaker who’s appeared at over 80 events in 8 countries on 5 continents.

Previously, Jonathon led UX content strategy for Facebook’s Platform and Marketplace teams. Prior to that, he was REI’s principal user experience architect, managed global digital marketing for The Nature Conservancy, and served as a Peace Corps Volunteer for 2 years in Burkina Faso, West Africa. He completed a master’s degree in Information Management at the University of Washington’s Information School in 2013.

Jonathon’s worked on the web since 1994 and is grumpy that it’s not done yet.

Industry Expertise (8)


Media - Online

Writing and Editing



Social Media

Training and Development


Areas of Expertise (7)


Content Strategy


Product Design

User Experience

Information Architecture

Content Design

Accomplishments (4)

Webby Award Winner (professional)


My leadership, strategy, and teamwork contributed to winning The Nature Conservancy two Webby Awards.

ASIS&T New Leaders Award (professional)


The ASIS&T New Leaders Award is given annually to new ASIS&T members who are identified as having the potential for new leadership in the Society

University of Washington Benjamin F. Page Fellowship Award (personal)


The University of Washington Benjamin F. Page Fellowship Award is given to an outstanding and high-achieving UW Information School graduate student in their second year.

REI Anderson Award (professional)


The Anderson Award is a peer-nominated award given to only the top-achieving REI employees each year.

Education (3)

University of Washington: M.S., Information Management 2013

2012 University of Washington Benjamin F. Page Fellowship Award winner. 2012 ASIS&T New Leaders Award winner. Frequent guest-lecturer on SEO, Internet Marketing, Online Content Strategy, and Web Analytics.

Rensselaer Polytechnic Institute: Certificate, Human-Computer Interaction 1998

Concentration in Human-Computer Interaction (HCI) with focus on graphical user interfaces. Emphasis on user interface design, web development, usability and software wizards.

Michigan Technological University: B.S., Scientific and Technical Communication 1997

Concentration in graphic design and information design. 6-month internship with IBM; focus on information development, technical writing. Dual minor in American literature and biology.

Affiliations (8)

  • Information Architecture Institute
  • ASIS&T
  • SEOmoz
  • SEMpdx
  • The Nature Conservancy
  • REI
  • Facebook
  • Society for Technical Communication

Media Appearances (5)

STC Summit ’14: An Interview with Keynote Speaker Jonathon Colman

Society for Technical Communication (STC)  online


Last month STC introduced Jonathon Colman (@jcolman) of Facebook as the keynote speaker for the 2014 STC Summit. His talk at the Summit is titled “Information Entropy: The Next 10,000 Years of Content Strategy” and promises to be a great kick-off for the conference. Your Friendly Neighborhood Blogger reached out to Jonathon to get to know a little more about him. See below for the brief interview.

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Content Strategy Interview with Jonathon Colman of Facebook

Top Rank Online Marketing  online


The subject of today’s post is Jonathon Colman, a Content Strategist at Facebook. Jonathon and I first met when I was programming a Search Marketing track for ad:tech. I had known of him through his participation in the search marketing industry and really appreciated his results focused approach to optimizing online marketing performance. As a SEO at REI, Jonathon could not only show much revenue per keyword the company was making but also how much revenue was being lost because of slow loading web pages. I noticed he was also very attune to customer experience and content – something many SEOs are just catching on to now. An insatiable learner (Masters in Information Science), wicked smart, focused on results, kind and thoughtful, Jonathan is definitely someone you can learn a lot from. In this interview he shares his journey from REI SEO to Content Strategist at Facebook, offering really useful tips, tools and resources along the way.

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eTail Gets to Know…Jonathon Colman, Former Principal Experience Architect, REI

eTail  online


Lori Hawthorne, the Events Director of eTail, interviewed Jonathon Colman, former Principal Experience Architect at REI, who recently transitioned to the Content Strategy team at Facebook. In the last six months alone, he completed his Master’s Degree, spoke at a number of industry events, kept a content strategy blog, and still worked full-time at REI. Talk about a busy year! Read the interview below to hear about his career and a few fun facts.

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Content Strategy at Facebook: An Interview with Jonathon Colman

Content Strategy Forum - Helsinki  online


Jonathon Colman is a content strategist at Facebook. At CS Forum Helsinki he will talk about how to align core values with content strategy. We had a chat about what content strategy is like at Facebook – and also about Tolkien, the Finnish language and content strategy in general.

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SEMpdx SearchFest 2013 Mini-Interview: Jonathon Colman

SEMpdx SearchFest  online


Jonathon Colman will be speaking at the “UX and Audience” session at SearchFest 2013 which will be taking place on February 22, 2013 at the Governor Hotel in Portland, Oregon.

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Event Appearances (30)

KEYNOTE: Wicked Ambiguity and User Experience

Confab Central 2015  Minneapolis, Minnesota


KEYNOTE: Wicked Ambiguity and User Experience

SearchFest 2015  Portland, Oregon


KEYNOTE: Wicked Ambiguity: Solving the Hardest Communication Problems

Society for Technical Communication - 2014 annual summit  Phoenix, Arizona


Sine Qua Non: Core Values and Content Strategy

Content Strategy Forum 2013  Helsinki, Finland


Content Strategy for Marketers

SMX Advanced 2013  Seattle, Washington


Data Sets You Free: Analytics for Content Strategy

Confab 2013  Minneapolis, Minnesota


Enterprise SEO & Content Strategy: STOP THE PAIN!

Intelligent Content Conference 2013  San Francisco, CA


How to Build SEO into Content Strategy

Content Strategy Forum  Cape Town, South Africa


Agile Marketing: 4 Principles and 13 Hacks

MozCon  Seattle, Washington


SEO From a Content Strategy Perspective

Seattle Content Strategy Meetup  Seattle, Washington


Web Performance Optimization: The Silver Bullet of SEO

SMX Advanced  Seattle, Washington


Agile Marketing: From an Army of 1 to True Organic Agility

ad:Tech  San Francisco, California


Building Enterprise eCommerce SEO Traffic and Sales

eTail  Palm Springs, California


SEO, Site Speed, and Battlestar Galactica

SearchFest  Portland, Oregon


Making The Case For Local Search Optimization

SMX Advanced: Local University  Seattle, Washington


Site Speed: The Ultimate UX Feature for SEO

ad:Tech  New York City, NY


SEO and User Experience: A Vision of Collaboration

Seattle Interactive Conference  Seattle, Washington


Agile SEO: Infrastructure Innovation by Iteration

SMX Advanced  Seattle, Washington


SEO and UX: Like Chocolate and Peanut Butter

Information Architecture Summit  Denver, Colorado


Total Search Marketing Optimization: Testing Paid vs. Organic Search

SMX Advanced  Seattle, Washington


Agile Marketing: Adapting and optimizing in today's break-neck brand world

Social Media Club  Seattle, Washington


The 4 Principles of Agile Marketing

SEOmoz Whiteboard Friday  SEOmoz Headquarters, Seattle, Washington


The Four Pillars of Search Engine Optimization (SEO)

Online Marketing Summit  Seattle, Washington


Building Buzz Without a Budget

eMetrics Marketing Optimization Summit  Washington, DC


Fundraising on Facebook: A Case-Study on Cause-Related Marketing

Bridge to Integrated Marketing & Fundraising Conference  Washington, DC


Social News for Social Good: Building Buzz and Breaking Records with Digg

Forum One Communications Seminar  Washington, DC


Cultivating Your Constituents Online

American Marketing Association Nonprofit Marketing Conference  Washington, DC


Using Online Social Networks to Build Buzz, Community & Support for Your Cause

NTEN National Technology Conference  Washington, DC


Cultivating Your Constituents Online

American Marketing Association Nonprofit Marketing Conference  Washington, DC


Web Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead

United Jewish Communities Continuing Education Program  Philadelphia, Pennsylvania


Sample Talks (1)

Wicked Ambiguity and User Experience

How do you solve the world’s hardest problems? And how would you respond if they’re unsolvable? As user experience professionals, we’re focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and focus on people’s intent when as we create. But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved. Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last.



  • Keynote
  • Moderator
  • Host/MC
  • Corporate Training


*Will consider certain engagements for no fee