hero image


Areas of Expertise (5)

Operation-Marketing Interface

Service Innovation

Business Model Innovation

Business Analytics

Operations Strategy

Education (4)

The Wharton School, University of Pennsylvania: PhD, Operations and Information Management

The Wharton School, University of Pennsylvania: MA, Statistics

University of Chile: MSc, Operations Management

University of Chile: BS, Industrial Engineering

Honors & Awards (9)

Fisher Center for Business Analytics Research Grant


Earned Membership in “Club 6” for Teaching Excellence

Fall 2017, Fall 2016, Fall 2015

MSOM Service Management SIG Prize

Finalist 2015

Barbara and Gerson Bakar Faculty Fellow


Garwood Center for Corporate Innovation Faculty Research Grant Award

2012, 2013

MSOM Student Paper Competition

Finalist 2010

Juran Fellowship

Joseph M. Juran Center for Leadership in Quality at the University of Minnesota 2010

Wharton Risk Center Russell Ackoff Doctoral Student Fellowship

2009, 2010

Doctoral Fellowship, The Wharton School, University of Pennsylvania

2007 - 2011

Positions Held (1)

At Haas since 2012

2012 – present, Assistant Professor, Haas School of Business

Media Appearances (1)

Haas Sharing Economy Study Explores How Manufacturers Can Adapt

Metro MBA  online


While Uber might have taxi cab dispatchers shaking in their skivvies and the rise of Airbnb could very well spell the end for what we know as the modern hotel industry, Operations and IT Management Professor Jose Guajardo revealed in a recent paper that emerging peer-to-peer rental markets actually “represent more opportunity than menace for manufacturers…savvy enough to exploit them.”

view more

Selected Papers & Publications (6)

Third-Party Ownership Business Models and the Operational Performance of Solar Energy Systems

Manufacturing & Service Operations Management

Guajardo, J.A.


view more

Service Differentiation and Operating Segments: A Framework and an Application to After-Sales Services

Manufacturing & Service Operations Management

Guajardo, J.A., M.A. Cohen.


view more

Service Competition and Product Quality in the U.S. Automobile Industry

Management Science

Guajardo, J.A., M.A. Cohen, S. Netessine.


view more

Impact of Performance-Based Contracting on Product Reliability: An Empirical Study

Management Science

Guajardo, J.A., M.A. Cohen, S.-H. Kim, S. Netessine.


view more

A Model Updating Strategy for Predicting Time Series with Seasonal Patterns

Applied Soft Computing

Guajardo, J.A., R. Weber, J, Miranda.


view more

A Forecasting Methodology using Support Vector Regression and Dynamic Feature Selection

Journal of Information and Knowledge Management

Guajardo, J.A., J. Miranda, R. Weber


view more