Joe's creative work and research focuses on public relations data analytics and the value of modern PR efforts, particularly in the areas of entertainment, politics and investor relations. Within this realm, he often examines under explored types of publics, such as minority and niche communities. Though these industry sectors are topically diverse, the objectives of his work are the same: to create a better understanding of how to measure public relations activity, improve PR analytics, and further develop insights about niche and minority publics. To accomplish these goals, he often examines social media behavior, online opinion leaders, and predictive modeling. His work has also studied how strategic communication and public relations materials portray minority populations, such as LGBT individuals.
As the public relations profession continues to change and adapt at rapid rates, Joe’s scholarship aims to assist in the reshaping of the field – both inside the classroom and within industry. While much public relations scholarship often focuses on areas such as news media relations, Joe’s work attempts to better value and appreciate other growing and changing facets of the profession.
Joe’s scholarly and teaching areas stem from his professional and research background. His entertainment interests developed at the start of his career when he worked in media development in Los Angeles. He has since done public relations, strategic communication and media work for corporate, nonprofit and political clients in a number of sectors and locations. During this time, he also obtained a Juris Doctorate. As a licensed attorney in North Carolina, his background has allowed him to examine topics that may blend strategic communication and law, such as investor relations. Finally, Joe’s application of analytics to politics started in the 2012 cycle when he launched Cabpolitical, a website that has been referenced by popular national outlets, such as the New Yorker. His scholarship has also been published in journals such as Public Relations Inquiry, Journalism History, and the Charlotte Law Review.
Industry Expertise (4)
Public Relations and Communications
Motion Pictures and Film
Areas of Expertise (18)
Public relations evaluation and analytics
Micro and diverse publics
Seed Grant, UNC School of Media and Journalism (professional)
Seed grant to develop assessment and evaluation guide for Durham VOICE.
University of North Carolina at Chapel Hill: Ph.D., Mass Communication 2015
Michigan State University College of Law: J.D., Law 2011
Chapman University: B.F.A., Television Production and Broadcast Journalism 2007
- North Carolina State Bar
- National Investor Relations Institute
- National Communications Association
Media Appearances (4)
Actor Liam Neeson fights to recover after sharing racist episode
France 24 print
"Bad actions tend to be more damaging than bad words," said Joseph Cabosky, a University of North Carolina professor who specializes in public relations.
"Neeson's is a bit of a unique case because it wasn't just what he said, i.e. an offensive opinion, but that what he said was attached to an actual behavior: his sharing of a time when he thought of actual violent behavior toward a black male."
Offensive Speech and the First Ammendment
Legal scholars and academics examined the limits of free speech, including whether the First Amendment protects so-called offensive or “hate speech.” Speakers included representatives from the NAACP, the Student Press Law Center, and a law school dean who has argued free speech cases before the Supreme Court. This discussion was part of the 2018 annual conference of the Association for Education in Journalism and Mass Communication.
RTP 180 | Fake News: Joseph Cabosky
Cabosky shares how fake news usually contains one element of truth, but overall the story's message is false. Joseph Cabosky shares his recommendations on determining what is actual news vs. fake news. He addresses the RTP 180 Event at NC State's Talley Student Union in Raleigh, NC.
Lockdown lifted at UNC, all clear given
Joseph Cabosky, an assistant professor on campus, says he was walking to class near the ROTC building when he heard a bunch of sirens. He says he first didn’t pay much attention, but then he saw officers quickly set up a perimeter around the ROTC building on the front and the back sides with large rifles drawn.
He says about two to three minutes later, a pipeline of students came running out of the building and were rushed to the surface parking lot behind the building.
“It was eerily quiet but there were lots of officers with large guns,” said Cabosky. “It’s definitely scary and when we talk about safety on campus everyone is prepared so you have to keep the fear in check, but certainly when you see something going on, it does hit home.”...
- Workshop Leader
- Author Appearance
- Corporate Training
Public Relations and Advertising Research Methods
After the student has completed this course, she/he should be able to:
● Understand many different methods of quantitative and qualitative research options in the area of strategic communication (PR and Advertising);
● Understand the strengths and weaknesses of these research methods and when best to apply them to client problems;
● Explain when and how methods will answer certain client research problems and needs;
● Develop research initiatives and plans using these methods;
● Critically analyze data that results from these research methods with the goal of ultimately gaining actionable consumer, individual and/or group insights;
● Problem solve and develop actionable plans using the data obtained from one’s research process;
● Better understand the diversity of people, consumers, voters, and publics.
Corporate Investor Relations
Students examine the challenges and opportunities corporations face when attempting to communicate about their financial status. The course offers introductory lessons into what life might be like as an Investor Relations Officer (IRO) or related corporate communication professional. The course blends the important basics of corporate finance and law with a more in-depth analysis of corporate communication strategy involving company financials. Topics include such areas as conferences calls, corporate speeches, annual reports, and investor days, to name a few. The class is largely be based off of case studies and strategic projects.
Public Relations Case Studies
Students who take this course will be better equipped to:
● Critique public relations research, strategies, and execution;
● Address today’s public relations challenges and opportunities;
● Research and examine a recent real-world public relations case and make recommendations;
● Critically analyze a wide spectrum of public relations cases;
● Practice effective written and presentation skills;
Joseph Cabosky and Rhonda Gibson
Public opinion about LGBT rights has shifted dramatically in the last 30 years. This study, a content analysis of 659 news articles from The New York Times and The Washington Post from 1977–2013, examined the use of pro- and anti-LGBT organizations as sources to explore how coverage changed over time and to examine if there were differences in coverage of mainstream LGBT advocacy organizations versus those that are more radical in nature. Results showed that stories about the topics of marriage/families, entertainment, AIDS, politics and protests were the most likely to use LGBT advocacy organizations as sources. Use of radical organizations as sources peaked in the 1990s, when the majority of AIDS and protest stories were published. Anti-LGBT organizations were used as sources in just under 20 percent of the coded stories but stories covering some topics like marriage/families saw much higher rates of anti-LGBT organizational sourcing. Implications are discussed.
Combining the mass communication theories of agenda building and framing with a critical analysis of power, this study examined how an LGBT organization, GLAAD, used media releases to build and frame its message into public discourse. By analyzing 213 of GLAAD's media releases from 2011 through 2012, this study, applying queer theory, critically examined how the releases defined the organization and indicated levels of power within the LGBT rights movement and the greater society. Overall, GLAAD's releases ...
While Congress passed Dodd-Frank to create greater control and regulation of the financial markets following the collapse of some of the world's largest financial institutions, some of its language contains vagueness in an extraterritorial enforcement clause that creates important international policy questions for the Securities and Exchange Commission (hereafter “SEC”) and the Commodities Futures Trading Commission (hereafter “CFTC”) to solve. A misguided approach could lead to a regulatory policy that negates much of the ...