Josephine Fairley

Co-Founder Green & Black's

  • Hastings East Sussex

Entrepreneur and branding expert who co-founded Green & Black's chocolate - the world's first global Fairtrade brand

Contact

Social

Biography

Jo Fairley is co-founder of the pioneering organic chocolate company Green & Black’s (with her husband Craig Sams), which has gone from a niche organic and Fairtrade brand to a global chocolate name. Recently, Green & Black’s was voted ‘Coolest Food Brand in the UK’ for the fifth year running, by Coolbrands, and is the first-ever global Fairtrade brand.

Jo he has been involved from creation through to the company's acquisition by Cadbury's (and now Kraft), and remains an Ambassador for Green & Black's.

One of the leading British businesswomen on the speaking circuit, Jo’s story is fascinating to entrepreneurs, women’s networking groups and to wider business or educational audiences both in the UK and internationally. Her brand-building experience is inspirational to anyone on a ‘business journey’ of their own, and her presentations also demonstrate that good ethics can be good for business generally, which is particularly relevant at a time when CSR is increasingly important within the business agenda.

Although she left school at 16 and never planned to become a businesswoman, Jo's success journey has given her true insights into the business process. Formerly Britain’s youngest-ever magazine editor (editing two mainstream fashion titles), Jo has translated her skills as a journalist into marketing, PR and brand-building. Through her presentations, Jo now takes audiences through every aspect of growing a business – from the bravery required to taking that first step (with £20,000 of her own savings), through to the practical and emotional aspects of an ‘exit’ strategy - and achieving that all-important (and elusive) work-life balance en route.

Jo continues to juggle her work as a journalist and author (including of Sweet Dreams: The Story of Green & Black’s) with being a brand ambassador for Green & Black’s, as well as running an organic bakery and one-stop local food store and an 11-room ‘boutique’ wellbeing centre, in her up-and-coming home town of Hastings. She is also in wide demand as a brand consultant within the food, beauty and wellbeing industries.

Jo’s presentations lead the audience through the rollercoaster story of Green & Black’s, using specific incidents to illustrate important business lessons. Engaging and passionate, Jo never fails to inspire – and is always happy to network with attendees, offering more direct input to individuals.

Industry Expertise

Food Production
Cosmetics and Beauty
Advertising/Marketing
Women
Food and Beverages
Retail
Media - Print

Areas of Expertise

Entrepreneurialism
Ethical Business
Women in Business
Branding
Business Success
Inspiration and Innovation

Accomplishments

Chairwoman, Cosmetic Executive Women

For the years that she ran Green & Black's, Jo continued to work as a journalist (as she still does today); she was invited to chair the leading women's networking group for women in the cosmetics industry in the UK, a post she held for four years.

Matron, Women's Environmental Network

Jo acts as a 'Matron' (board member) of the Women's Environmental Network in the UK.

Woman of the Year

Each year the Women of the Year lunch in the UK honours several hundred women of accomplishment, and for the past five years (2008-2012), Jo has been an honouree.

Education

Bromley High School for Girls

Jo left school at 16 with six 'O' Levels but now has an Honorary Degree from Kingston University. She still, however, attends the 'University of Life'...!

Affiliations

  • Honorary Degree, Kingston University
  • Royal Society of Arts

Testimonials

Conference Organiser

Opening Doors, University of Wolverhampton

'The SpeedWM Dinner was a huge success enjoyed by everyone and Jo was simply a joy and a delight. I honestly can't imagine anyone else more suitable - she was not only inspirational but also so warm and empathetic... I heard many guests remark on what a coup it was to have her there.'

Conference organiser

VISA Europe Marketing Division off-site

• 'I wanted to reiterate how much I appreciated your efforts to integrate additional elements into your story to help emphasise the key message of our conference. We have had many feedback comments saying how inspirational you were, and overheard one colleague at their desk saying "they could have listened to you all day..." As you know, we have already re-booked you to deliver the same speech to a different group within the company.'

Organiser

National Federation of Enterprise Agencies Conference, York

'Jo did exactly what we wanted by rounding off the conference on a high, reminding the delegates of what we are all aiming to achieve and sending them off with a very positive message about business support and social impact. Seeing as Jo was the last speaker of the event, after a late night before, the audience could have been disengaged. However, she completely captivated the group with her story and she certainly received the biggest round of applause at the end of her session.'

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Event Appearances

Your future in Europe

European Study Tours Conference  Paris

2012-02-04

Keynote speaker

Epson Business Council  London

2011-05-23

The story of Green & Black's

Diversity week event  Bank of America London

2011-06-21

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Sample Talks

The story of Green & Black's: from a Portobello bedroom to a global ethical brand

Jo Fairley, co-founder of Green & Black’s, shares her experience building a business from an idea to a global brand...

• Learn the importance of design for all brands and companies today
• Discover why PR can be worth far more than paid-for advertising
• ‘Ride the rollercoaster’: coping with a business’s financial ups and downs
• Learn Jo’s personal business success secrets

Jo Fairley’s session will inspire entrepreneurs at all levels, and would-be start-ups...

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC

Fees

$3000 to $10000