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José Valentino Ruiz - University of Florida. Gainesville, FL, US

José Valentino Ruiz

Assistant Professor | University of Florida

Gainesville, FL, UNITED STATES

José Valentino Ruiz is a Grammy® and Emmy® award winner who is an authority in music business and entrepreneurship.


José Valentino Ruiz is an assistant professor in the School of Music and co-chair of Music Business and Entrepreneurship at the College of the Arts. He also is the head and inaugural professor of Music Business & Entrepreneurship in the School of Music. José is an expert in music and media, television, global outreach and community development and education industries. He has performed more than 1400 concerts; produced over 90 albums; produced 30 nationally-televised film scores and jingles; keynoted empirical research presentations at 50+ universities; and facilitated 40+ mission trips in partnership with numerous organizations, such as Boundless Global and World Relief, among others.

Areas of Expertise (8)

Innovation and Technology in Music

Music Production

Social Impact of Music Entrepreneurs

Arts/Music Entrepreneurship

Music Business Practice

Issues in the Music Industry

Music Entertainment

Arts Entrepreneurship Education

Media Appearances (4)

5 lessons on teamwork as inspired by The Beatles

UF News  online


In the newly released documentary “The Beatles: Get Back,” famed director Peter Jackson highlights the band’s professional relationships, business approach and, most interestingly, their creative process during a recording session in January 1969. While The Beatles are globally regarded as one of the most successful and influential bands of all time, five business lessons can be learned from observing their creative and innovative process unfold during rehearsals — lessons that can be applied to all work settings, regardless of the discipline.

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Grammy winner explains why Adele is right – album tracks should not be shuffled

The Conversation  online


For as long as albums have existed, they have offered listeners wonder, hope, truth and reality concerning the state of the human condition. This is achieved through a group effort. Artists, producers, songwriters, engineers, artwork designers and liner note writers carefully curate and present a structured soundtrack, with tracks sequenced in such a way to take listeners on a journey. It can provide a brief bit of order to listerners’ often chaotic lives.

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Latin Grammy winner from Tampa shares how he got to where he is

WTSP  tv


Taking part in the virtual 2020 Latin Grammys was one thing for a flutist and University of Florida professor. But, winning one took the experience to a whole other level for Dr. José Valentino Ruiz. Valentino Ruiz won the Latin Grammy with his friend and co-composer Carlos Fernando Lopez for their piece ‘Sacre.’

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Grammy-winning musician credits Tampa with inspiring 'sacred' values

Fox 13 Tampa Bay  


It's a moment Dr. José Valentino Ruiz will never forget. The flutist, a University of Florida professor, recently won a 2020 Latin Grammy Award for a composition titled 'Sacre.' "I was not expecting to win, just considering the caliber of competitors," Ruiz recalled.

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