José Valentino Ruiz is an assistant professor in the School of Music and co-chair of Music Business and Entrepreneurship at the College of the Arts. He also is the head and inaugural professor of Music Business & Entrepreneurship in the School of Music. José is an expert in music and media, television, global outreach and community development and education industries. He has performed more than 1400 concerts; produced over 90 albums; produced 30 nationally-televised film scores and jingles; keynoted empirical research presentations at 50+ universities; and facilitated 40+ mission trips in partnership with numerous organizations, such as Boundless Global and World Relief, among others.
Areas of Expertise (8)
Innovation and Technology in Music
Social Impact of Music Entrepreneurs
Music Business Practice
Issues in the Music Industry
Arts Entrepreneurship Education
Media Appearances (4)
5 lessons on teamwork as inspired by The Beatles
UF News online
In the newly released documentary “The Beatles: Get Back,” famed director Peter Jackson highlights the band’s professional relationships, business approach and, most interestingly, their creative process during a recording session in January 1969. While The Beatles are globally regarded as one of the most successful and influential bands of all time, five business lessons can be learned from observing their creative and innovative process unfold during rehearsals — lessons that can be applied to all work settings, regardless of the discipline.
Grammy winner explains why Adele is right – album tracks should not be shuffled
The Conversation online
For as long as albums have existed, they have offered listeners wonder, hope, truth and reality concerning the state of the human condition. This is achieved through a group effort. Artists, producers, songwriters, engineers, artwork designers and liner note writers carefully curate and present a structured soundtrack, with tracks sequenced in such a way to take listeners on a journey. It can provide a brief bit of order to listerners’ often chaotic lives.
Latin Grammy winner from Tampa shares how he got to where he is
Taking part in the virtual 2020 Latin Grammys was one thing for a flutist and University of Florida professor. But, winning one took the experience to a whole other level for Dr. José Valentino Ruiz. Valentino Ruiz won the Latin Grammy with his friend and co-composer Carlos Fernando Lopez for their piece ‘Sacre.’
Grammy-winning musician credits Tampa with inspiring 'sacred' values
Fox 13 Tampa Bay
It's a moment Dr. José Valentino Ruiz will never forget. The flutist, a University of Florida professor, recently won a 2020 Latin Grammy Award for a composition titled 'Sacre.' "I was not expecting to win, just considering the caliber of competitors," Ruiz recalled.