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Biography
International executive with more than 15 years of experience in various management positions in multinational environments like Ernst & Young, Philip Morris and now in Amadeus IT. I have been working in different business areas accross multinational companies such as Sales, Corporate Strategy , Business Development and Industry Affairs which provides me a holistic view about the company and their competitive evolution. Researcher in the area of Information and Communication Technologies and how those are affecting the competitive position of companies in the Travel and Tourism sector. Currently conducting my PhD and preparing my doctoral thesis on strategies surrounding the adoption of mobile technologies by travel companies. Identifying and assessing what environamental and organizational factors influence the adoption of mobile technologies and impact their business results. Lectures on Business Development and Strategic Planning in Master courses at the Universidad Politecnica de Madrid.
Industry Expertise (3)
International Affairs
Travel and Tourism
Information Technology and Services
Areas of Expertise (3)
Business Development and Strategic Planning
Mobile and Social Media in Business
Sales and Marketing Planning
Education (1)
Universidad Pontificia de Comillas. ICADE: Economics , PhD studies 1994
Links (1)
Event Appearances (1)
Title
Master Universidad Politécnica Madrid
2010-01-19
Sample Talks (2)
The 5 key steps to define and implement successful business development strategies
A practical roadmap with the main tools, methodologies and best practices that allow companies of any size to expand their competitive position through adequate business development and strategic planning
How to get the best out of the new Mobile Technologies
A unique view supported by scientific research on the different models that company follow to adopt and implement Mobile Technologies. An assessment of the critical factors to take into account by corporate executives to succeed in the implementation of Mobile Technologies. Addressing key questions: how mobile will affect my competitive position ? When should I act upon it ? What factors should I analyze to define my plan ?
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