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Juan Jesus Garcia Sanchez Juan Jesus Garcia Sanchez

Director Business Development | Blue Star Commodities

Villaviciosa de Odon, Madrid, SPAIN

A practical roadmap to define successful strategies in the adoption and implementation of Innovative ICT and Mobile technologies.









International executive with more than 15 years of experience in various management positions in multinational environments like Ernst & Young, Philip Morris and now in Amadeus IT. I have been working in different business areas accross multinational companies such as Sales, Corporate Strategy , Business Development and Industry Affairs which provides me a holistic view about the company and their competitive evolution. Researcher in the area of Information and Communication Technologies and how those are affecting the competitive position of companies in the Travel and Tourism sector. Currently conducting my PhD and preparing my doctoral thesis on strategies surrounding the adoption of mobile technologies by travel companies. Identifying and assessing what environamental and organizational factors influence the adoption of mobile technologies and impact their business results. Lectures on Business Development and Strategic Planning in Master courses at the Universidad Politecnica de Madrid.

Industry Expertise (3)

International Affairs

Travel and Tourism

Information Technology and Services

Areas of Expertise (3)

Business Development and Strategic Planning

Mobile and Social Media in Business

Sales and Marketing Planning

Education (1)

Universidad Pontificia de Comillas. ICADE: Economics , PhD studies 1994

Event Appearances (1)


Master Universidad PolitĂ©cnica   Madrid


Sample Talks (2)

How to get the best out of the new Mobile Technologies

A unique view supported by scientific research on the different models that company follow to adopt and implement Mobile Technologies. An assessment of the critical factors to take into account by corporate executives to succeed in the implementation of Mobile Technologies. Addressing key questions: how mobile will affect my competitive position ? When should I act upon it ? What factors should I analyze to define my plan ?

The 5 key steps to define and implement successful business development strategies

A practical roadmap with the main tools, methodologies and best practices that allow companies of any size to expand their competitive position through adequate business development and strategic planning



  • Keynote
  • Panelist
  • Author Appearance


1000 to 2000 *Will consider certain engagements for no fee