Judy Zaichkowsky

Professor of Marketing Simon fraser University

  • Vancouver BC

Bridging academic theory of consumer behavior to real time problem solutions

Contact

Biography

Dr. Judy Zaichkowsky is a professor of marketing in the Faculty of Business Administration, Simon Fraser University. She received her Ph.D. from UCLA in marketing, with minors in psychology and statistics. She holds a Masters degree in Consumer Studies from the University of Guelph and received a Centenary Alumni award from the University of Guelph in 2003 for outstanding contributions to research.

Dr. Zaichkowsky's 1985 Journal of Consumer Research paper on the involvement construct has been recognized as one of the most cited articles in consumer behaviour and one of the most influential articles in the field of advertising. She is a co-author of the leading textbook on Consumer Behaviour in Canada (Fifth edition,2010). She is the author of The Psychology Behind Trademark Infringement and Counterfeiting (2006) www.sfu.ca/~zaichkow/

Industry Expertise

Market Research
Consumer Goods
Advertising/Marketing

Areas of Expertise

Design and Choice
Brand Management
Consumer Behavior

Accomplishments

Author of one of the top cited articles in Consumer Behavior

2012-07-19

see involvement articles at www.sfu.ca/~zaichkow/

Education

University of California, Los Angeles

PhD

marketing

1984

Dissertation "Conceptualizing and Measuring the Involvement Construct in marketing"

Affiliations

  • simon fraser university
  • copenhagen business school

Event Appearances

Keynote

ICORIA advertising conference  Berlin Germany

Sample Talks

Strategies for Distinctive brands

Identity elements of shape, color, brand names, logos, fonts and sound are important building blocks used to build images and hence choice in the marketplace.

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Author Appearance

Fees

$0 to $3000
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