Julian Saint Clair is an associate professor of marketing at Loyola Marymount University. Professor Saint Clair earned a B.A. in business administration with a concentration in marketing from Clark Atlanta University in 2007, an M.S. in business administration from the University of Washington in 2009, and a Ph.D. in marketing with a concentration in consumer psychology from the University of Washington in 2013. His research interests include consumer self-concept and information processing as drivers of branding and advertising response, judgment and decision making. He has presented his work at the Society for Consumer Psychology and the Association for Consumer Research, two leading conferences in the field of consumer psychology. An American Marketing Association (AMA) - Sheth Consortium Fellow in 2011, he has been recognized by the Ph.D. Project, AMA Foundation and National Black MBA Association for academic excellence.
University of Washington: Ph.D., Marketing 2013
University of Washington: M.S., Business Administration 2009
Clark Atlanta University: B.A., Business Administration 2007
Areas of Expertise (3)
Branding and Advertising Response
Industry Expertise (2)
Training and Development
Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The authors describe the M-School program at Loyola Marymount University, a program developed to address this challenge by placing digital marketing at the center of the curriculum.
Employee Professional Networks (EPNs) are now commonplace in today's organizations, and they are frequently used to signal diversity and inclusion in line with public policy mandates. Despite EPNs' pervasiveness, scant research has explored their impact on attracting prospective employees. The authors address this gap by exploring the influence of EPNs on job pursuit intentions.
This research examines how prepurchase information that reduces consumer uncertainty about a product or service can affect consumer decisions to reverse an initial product purchase or service enrollment decision.