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Juliana Schroeder - Haas School of Business, University of California, Berkeley. Berkeley, CA, US

Juliana Schroeder Juliana Schroeder

Associate Professor | Haas School of Business, University of California, Berkeley




Areas of Expertise (3)

Social Cognition

Interpersonal and Intergroup Processes

Judgment and Decision Making


Juliana Schroeder is a Professor in the Management of Organizations group at Berkeley Haas. Her research explores how people make social inferences about others. She is a Faculty Affiliate in the Social Psychology Department, the Cognition Department, and the Center for Human-Compatible AI at UC Berkeley. She teaches the Negotiations and Conflict Resolution course at Haas.

Schroeder researches how people navigate their social worlds, including how people form inferences about others' mental capacities and how these inferences influence their interactions. In particular, she studies how language affects the expression of one’s own—and the evaluation of others’—mental capacities. Her research has been published in a wide range of academic journals and in several book chapters. It has been featured by media outlets, including the New York Times, Washington Post, Harvard Business Review, NPR, and the Today Show. She has received funding from the National Science Foundation and awards from the Association for Psychological Science and the American Psychological Association. In addition to conducting research and teaching, Schroeder is a co-founder of the Psychology of Technology Institute, which supports and advances scientific research studying psychological consequences and antecedents of technological advancements. Her educational background includes a BA in psychology and economics from the University of Virginia, an MBA from the University of Chicago's Booth School of Business, and an MA and PhD in psychology and business from the University of Chicago.

Education (5)

University of Chicago, Booth School of Business: PhD, Business

University of Chicago: PhD, Social Psychology

University of Chicago, Booth School of Business: MBA

University of Chicago: MA, Social Psychology

Minor: Advanced Methods and Statistics

The University of Virginia: BA, Summa Cum Laude, Psychology and Economics

Minor: Italian Literature

Honors & Awards (5)

The International Social Cognition Network Early Career Award


Cheit Award for Excellence in Teaching in Full-time MBA program

2018 (awarded annually by Haas students)

Schwabacher Fellow

(“highest honor bestowed by Haas on assistant professors”) 2018

Association for Psychological Science Rising Star


“Club 6” (Haas award for faculty who receive mean teaching evaluations > 6.0/7.0)


Selected External Service & Affiliations (3)

  • Member: Society for Personality and Social Psychology, American Psychological Society, Society for Judgment and Decision Making, Academy of Management, International Association of Conflict Management, Association for Consumer Research
  • Ad-hoc reviewer: Organizational Behavior and Human Decision Processes, Group Processes and Intergroup Relations, Society for Personality & Social Psychology, Academy of Management
  • Consulting: Cornerstone Research, MarketBridge

Positions Held (1)

At Haas since 2015

2021 – present, Associate Professor, Haas School of Business 2015 – 2021, Assistant Professor, Haas School of Business

Media Appearances (15)

How to forge relationships with the ‘enemy’

Chicago Booth Review  online


Work co-authored by Asst. Prof. Juliana Schroeder grew out of a 2014 study of Israeli and Palestinian campers’ attitudes toward each other. They found that people of the other nationality (the “outgroup”) became significantly less negative after completing the camping program, particularly campers who said they’d formed a close relationship with someone from the outgroup.

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How To Talk To Someone You Have Nothing In Common With

HuffPost  online


It's normal to fear having a conversation with a stranger, said Asst. Prof. Juliana Schroeder. While people often assume they’ll be ill-equipped to chat up the person sitting next to them, they need not worry. “Many of us think we’ll run out of things to say more quickly than we actually do,” she said.

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Why People Won’t Rethink Holiday Plans during a Pandemic

Scientific American  online


PhD candidate Daniel Stern writes about his research with Asst. Prof. Juliana Schroeder, which has shown that major holidays are highly ritualized, and that disrupting rituals evokes moral outrage. That's true even when logic would suggest otherwise, like during a pandemic.

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How Leaders Can Navigate Politicized Conversations And Inspire Collaboration

Forbes  online


Research co-authored by Asst. Prof. Juliana Schroeder and former PhD student Michael Rosenblum, now a post-doctoral researcher at NYU Stern School of Business, looked at how political correctness influences people. Across nine studies involving about 5,000 people, the researchers found that listeners tend to perceive speakers who use politically incorrect labels for various groups of people as more authentic, a finding that was true across the political spectrum. But listeners also saw them as colder.

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Polarization points to the 1 technique to use in a political debate

Inverse  online


Sharing personal experiences is the most effective way to bridge the gap between people with polarized viewpoints. Research by Asst. Prof. Juliana Schroeder suggests simply engaging in conversation—even hearing the sound of another person's voice—is important in influencing engagement.

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COVID loss of holiday traditions is causing outrage, researchers say

Fox  online


Research by Berkley Haas doctoral student Dan Stein and Asst. Prof. Juliana Schroeder on the psychology of rituals has illuminated why people react harshly to restrictions of holiday gatherings and other traditions. Because rituals reinforce group values in an important way, orders limiting gatherings and activities have elicited backlash.

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'Someone's typing...': The history behind text messaging's most dreadful feature

SFGATE  online


In her research, Asst. Prof. Juliana Schroeder found that text-based communication can be dehumanizing, lacking the human cues found in a phone call. "(Text) actually makes the communicator seem less mentally capable, less intelligent, less thoughtful, less rational, and less emotional," she said.

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Why a Classic Phone Call Is Better Than Video Calls or Texting

Debugger  online


A phone call is a surprisingly good way to convey subtle emotional information. “It’s something in the vocal cues that give more insight into the person’s mental state,” said Asst. Prof. Juliana Schroeder, who studied the value of using voice instead of text.

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Social media is making a bad political situation worse

Vox  online


Experts once thought that if people left their social media bubbles and engaged with people who share other viewpoints it would reduce polarization. But that may not be enough. Research by Asst. Prof. Juliana Schroeder has shown that conversations through text fail to build the same empathy that comes from hearing someone’s voice, making it an unproductive medium for constructive conversations.

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The Dealbook Newsletter

The New York Times  online


Don't delay the difficult. That's the message of Asst. Prof. Juliana Schroeder's research "To Build Efficacy, Eat the Frog First." with PhD student Rachel Habbert. The paper argues that to build efficacy, people should start with their hardest task, even though doing so may go against their intuition.

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Why do we miss the rituals put on hold by the COVID-19 pandemic?

Science News  online


Researchers like Asst. Prof. Juliana Schroeder say you can't underestimate the power of rituals like religious services and graduation ceremonies. “The ritual reflects the sacred values of the group,” she said.

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A history of the handshake

The Boar  online


According to Asst. Prof. Juliana Schroeder, handshakes are a signal of good intentions, something that's very important in a business setting. Her research indicates that people are more willing to work with those who offer a hand at the beginning of a negotiation, as it signals trust, cooperation, and commitment.

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Connection, credibility, and leadership: Why political incorrectness raises people's passions

El País  online


Research by Asst. Prof. Juliana Schroeder and PhD candidate Michael Rosenblum found that being politically incorrect makes communicators appear more authentic and less susceptible to external influence, but also less warm.

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Do You Have Zoom Fatigue?

AARP  online


Asst. Prof. Juliana Schroeder says that establishing parameters and protocols for videoconferencing, like keeping people's microphones muted unless they are speaking, can help things run smoothly. But she also acknowledges that having to keep track of different sets of rules for different groups can be exhausting.

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What We're Missing, By Missing Strangers Now

NPR  online


There's a new app that connects people to strangers that's designed to help people through quarantine isolation. Just making a small social connection can help boost a person's mood, according to research by Asst. Prof. Juliana Schroeder. She found that commuters on trains and buses routinely reported a more positive experience when they talked to strangers, even when they said they preferred riding in solitude.

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Selected Papers & Publications (6)

Handshaking promotes deal-making by signaling cooperative intent

Journal of Personality and Social Psychology

Schroeder, J., Risen, J. L., Gino, F., & Norton, M. I.


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Enacting rituals to improve self-control

Journal of Personality and Social Psychology

Tian, D., Schroeder, J., Haubl, G., Risen, J. L., Norton, M. I., & Gino, F.


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The humanizing voice: Speech reveals, and text conceals, a more thoughtful mind in the midst of disagreement

Schroeder, J., Kardas, M., & Epley, N.

Psychological Science


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Functional intimacy: Needing—but not wanting—the touch of a stranger

Journal of Personality and Social Psychology

Schroeder, J., Fishbach, A., Schein, C., & Gray, K.


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Endorsing help for others that you oppose for yourself: Mind perception alters the perceived effectiveness of paternalism

Journal of Experimental Psychology: General

Schroeder, J., Waytz, A., & Epley, N.


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The psychology of rituals: An integrative review and process-based framework

Personality and Social Psychology Review

Hobson, N. M., Schroeder, J., Risen, J. L., Xygalatas, D., & Inzlicht, M.


Teaching (1)


Research in Micro-Organizational Behavior Negotiations and Conflict Resolution