Areas of Expertise (3)
Interpersonal and Intergroup Processes
Judgment and Decision Making
Juliana Schroeder is a Professor in the Management of Organizations group at Berkeley Haas. Her research explores how people make social inferences about others. She is a Faculty Affiliate in the Social Psychology Department, the Cognition Department, and the Center for Human-Compatible AI at UC Berkeley. She teaches the Negotiations and Conflict Resolution course at Haas.
Schroeder researches how people navigate their social worlds, including how people form inferences about others' mental capacities and how these inferences influence their interactions. In particular, she studies how language affects the expression of one’s own—and the evaluation of others’—mental capacities. Her research has been published in a wide range of academic journals and in several book chapters. It has been featured by media outlets, including the New York Times, Washington Post, Harvard Business Review, NPR, and the Today Show. She has received funding from the National Science Foundation and awards from the Association for Psychological Science and the American Psychological Association. In addition to conducting research and teaching, Schroeder is a co-founder of the Psychology of Technology Institute, which supports and advances scientific research studying psychological consequences and antecedents of technological advancements. Her educational background includes a BA in psychology and economics from the University of Virginia, an MBA from the University of Chicago's Booth School of Business, and an MA and PhD in psychology and business from the University of Chicago.
University of Chicago, Booth School of Business: PhD, Business
University of Chicago: PhD, Social Psychology
University of Chicago, Booth School of Business: MBA
University of Chicago: MA, Social Psychology
Minor: Advanced Methods and Statistics
The University of Virginia: BA, Summa Cum Laude, Psychology and Economics
Minor: Italian Literature
Honors & Awards (5)
The International Social Cognition Network Early Career Award
Cheit Award for Excellence in Teaching in Full-time MBA program
2018 (awarded annually by Haas students)
(“highest honor bestowed by Haas on assistant professors”) 2018
Association for Psychological Science Rising Star
“Club 6” (Haas award for faculty who receive mean teaching evaluations > 6.0/7.0)
Selected External Service & Affiliations (3)
- Member: Society for Personality and Social Psychology, American Psychological Society, Society for Judgment and Decision Making, Academy of Management, International Association of Conflict Management, Association for Consumer Research
- Ad-hoc reviewer: Organizational Behavior and Human Decision Processes, Group Processes and Intergroup Relations, Society for Personality & Social Psychology, Academy of Management
- Consulting: Cornerstone Research, MarketBridge
Positions Held (1)
At Haas since 2015
2015 – present, Assistant Professor, Haas School of Business
Media Appearances (15)
How Leaders Can Navigate Politicized Conversations And Inspire Collaboration
Research co-authored by Asst. Prof. Juliana Schroeder and former PhD student Michael Rosenblum, now a post-doctoral researcher at NYU Stern School of Business, looked at how political correctness influences people. Across nine studies involving about 5,000 people, the researchers found that listeners tend to perceive speakers who use politically incorrect labels for various groups of people as more authentic, a finding that was true across the political spectrum. But listeners also saw them as colder.
Polarization points to the 1 technique to use in a political debate
Sharing personal experiences is the most effective way to bridge the gap between people with polarized viewpoints. Research by Asst. Prof. Juliana Schroeder suggests simply engaging in conversation—even hearing the sound of another person's voice—is important in influencing engagement.
COVID loss of holiday traditions is causing outrage, researchers say
Research by Berkley Haas doctoral student Dan Stein and Asst. Prof. Juliana Schroeder on the psychology of rituals has illuminated why people react harshly to restrictions of holiday gatherings and other traditions. Because rituals reinforce group values in an important way, orders limiting gatherings and activities have elicited backlash.
'Someone's typing...': The history behind text messaging's most dreadful feature
In her research, Asst. Prof. Juliana Schroeder found that text-based communication can be dehumanizing, lacking the human cues found in a phone call. "(Text) actually makes the communicator seem less mentally capable, less intelligent, less thoughtful, less rational, and less emotional," she said.
Why a Classic Phone Call Is Better Than Video Calls or Texting
A phone call is a surprisingly good way to convey subtle emotional information. “It’s something in the vocal cues that give more insight into the person’s mental state,” said Asst. Prof. Juliana Schroeder, who studied the value of using voice instead of text.
Social media is making a bad political situation worse
Experts once thought that if people left their social media bubbles and engaged with people who share other viewpoints it would reduce polarization. But that may not be enough. Research by Asst. Prof. Juliana Schroeder has shown that conversations through text fail to build the same empathy that comes from hearing someone’s voice, making it an unproductive medium for constructive conversations.
The Dealbook Newsletter
The New York Times online
Don't delay the difficult. That's the message of Asst. Prof. Juliana Schroeder's research "To Build Efficacy, Eat the Frog First." with PhD student Rachel Habbert. The paper argues that to build efficacy, people should start with their hardest task, even though doing so may go against their intuition.
Why do we miss the rituals put on hold by the COVID-19 pandemic?
Science News online
Researchers like Asst. Prof. Juliana Schroeder say you can't underestimate the power of rituals like religious services and graduation ceremonies. “The ritual reflects the sacred values of the group,” she said.
A history of the handshake
The Boar online
According to Asst. Prof. Juliana Schroeder, handshakes are a signal of good intentions, something that's very important in a business setting. Her research indicates that people are more willing to work with those who offer a hand at the beginning of a negotiation, as it signals trust, cooperation, and commitment.
Connection, credibility, and leadership: Why political incorrectness raises people's passions
El País online
Research by Asst. Prof. Juliana Schroeder and PhD candidate Michael Rosenblum found that being politically incorrect makes communicators appear more authentic and less susceptible to external influence, but also less warm.
Do You Have Zoom Fatigue?
Asst. Prof. Juliana Schroeder says that establishing parameters and protocols for videoconferencing, like keeping people's microphones muted unless they are speaking, can help things run smoothly. But she also acknowledges that having to keep track of different sets of rules for different groups can be exhausting.
What We're Missing, By Missing Strangers Now
There's a new app that connects people to strangers that's designed to help people through quarantine isolation. Just making a small social connection can help boost a person's mood, according to research by Asst. Prof. Juliana Schroeder. She found that commuters on trains and buses routinely reported a more positive experience when they talked to strangers, even when they said they preferred riding in solitude.
COVID-19 likely won't end the handshake, but could it lead to some handshake-free zones?
Shaking hands is a risk factor for transmitting diseases like COVID-19. But research by Asst. Prof. Juliana Schroeder found that shaking hands can improve the outcome of negotiations for both sides. "It has this psychological signal that it sends, which is that the person who is offering their hand is indicating that they're willing to engage in some sort of business contacts with you," she said.
Collaboration’s Downside: Individuals Take Too Much Credit
UCLA Anderson Review online
Over-claiming credit in the collaborative process can be demotivating in today’s teamwork-centered organizations. Research from Prof. Juliana Schroeder and Prof. Jennifer Chatman, the Paul J. Cortese Distinguished Professor of Management, suggests that maintaining an accurate claim of responsibility is paramount for team functionality.
Trump is waiting and he is ready
The New York Times online
A 2019 study by Asst. Prof. Juliana Schroeder and PhD candidate Michael Rosenblum found that "being politically incorrect makes communicators appear more authentic — specifically, less susceptible to external influence — albeit also less warm." The study offers insight on why Trump’s lies and his defiance of politically correct norms have enabled him to capitalize on a groundswell of anti-elite populist animosity, according to the article.
Selected Papers & Publications (6)
Handshaking promotes deal-making by signaling cooperative intentJournal of Personality and Social Psychology
Schroeder, J., Risen, J. L., Gino, F., & Norton, M. I.
Enacting rituals to improve self-controlJournal of Personality and Social Psychology
Tian, D., Schroeder, J., Haubl, G., Risen, J. L., Norton, M. I., & Gino, F.
The humanizing voice: Speech reveals, and text conceals, a more thoughtful mind in the midst of disagreementSchroeder, J., Kardas, M., & Epley, N.
Functional intimacy: Needing—but not wanting—the touch of a strangerJournal of Personality and Social Psychology
Schroeder, J., Fishbach, A., Schein, C., & Gray, K.
Endorsing help for others that you oppose for yourself: Mind perception alters the perceived effectiveness of paternalismJournal of Experimental Psychology: General
Schroeder, J., Waytz, A., & Epley, N.
The psychology of rituals: An integrative review and process-based frameworkPersonality and Social Psychology Review
Hobson, N. M., Schroeder, J., Risen, J. L., Xygalatas, D., & Inzlicht, M.
Research in Micro-Organizational Behavior Negotiations and Conflict Resolution