hero image
Juliana Schroeder - Haas School of Business, University of California, Berkeley. Berkeley, CA, US

Juliana Schroeder Juliana Schroeder

Assistant Professor | Haas School of Business, University of California, Berkeley

Berkeley, CA, UNITED STATES

Spotlight

Social

Areas of Expertise (3)

Social Cognition

Interpersonal and Intergroup Processes

Judgment and Decision Making

About

Juliana Schroeder is a Professor in the Management of Organizations group at Berkeley Haas. Her research explores how people make social inferences about others. She is a Faculty Affiliate in the Social Psychology Department, the Cognition Department, and the Center for Human-Compatible AI at UC Berkeley. She teaches the Negotiations and Conflict Resolution course at Haas.

Schroeder researches how people navigate their social worlds, including how people form inferences about others' mental capacities and how these inferences influence their interactions. In particular, she studies how language affects the expression of one’s own—and the evaluation of others’—mental capacities. Her research has been published in a wide range of academic journals and in several book chapters. It has been featured by media outlets, including the New York Times, Washington Post, Harvard Business Review, NPR, and the Today Show. She has received funding from the National Science Foundation and awards from the Association for Psychological Science and the American Psychological Association. In addition to conducting research and teaching, Schroeder is a co-founder of the Psychology of Technology Institute, which supports and advances scientific research studying psychological consequences and antecedents of technological advancements. Her educational background includes a BA in psychology and economics from the University of Virginia, an MBA from the University of Chicago's Booth School of Business, and an MA and PhD in psychology and business from the University of Chicago.

Education (5)

University of Chicago, Booth School of Business: PhD, Business

University of Chicago: PhD, Social Psychology

University of Chicago, Booth School of Business: MBA

University of Chicago: MA, Social Psychology

Minor: Advanced Methods and Statistics

The University of Virginia: BA, Summa Cum Laude, Psychology and Economics

Minor: Italian Literature

Honors & Awards (5)

The International Social Cognition Network Early Career Award

2018

Cheit Award for Excellence in Teaching in Full-time MBA program

2018 (awarded annually by Haas students)

Schwabacher Fellow

(“highest honor bestowed by Haas on assistant professors”) 2018

Association for Psychological Science Rising Star

2017

“Club 6” (Haas award for faculty who receive mean teaching evaluations > 6.0/7.0)

2017

Selected External Service & Affiliations (3)

  • Member: Society for Personality and Social Psychology, American Psychological Society, Society for Judgment and Decision Making, Academy of Management, International Association of Conflict Management, Association for Consumer Research
  • Ad-hoc reviewer: Organizational Behavior and Human Decision Processes, Group Processes and Intergroup Relations, Society for Personality & Social Psychology, Academy of Management
  • Consulting: Cornerstone Research, MarketBridge

Positions Held (1)

At Haas since 2015

2015 – present, Assistant Professor, Haas School of Business

Media Appearances (15)

How Leaders Can Navigate Politicized Conversations And Inspire Collaboration

Forbes  online

2021-02-04

Research co-authored by Asst. Prof. Juliana Schroeder and former PhD student Michael Rosenblum, now a post-doctoral researcher at NYU Stern School of Business, looked at how political correctness influences people. Across nine studies involving about 5,000 people, the researchers found that listeners tend to perceive speakers who use politically incorrect labels for various groups of people as more authentic, a finding that was true across the political spectrum. But listeners also saw them as colder.

view more

Polarization points to the 1 technique to use in a political debate

Inverse  online

2021-01-30

Sharing personal experiences is the most effective way to bridge the gap between people with polarized viewpoints. Research by Asst. Prof. Juliana Schroeder suggests simply engaging in conversation—even hearing the sound of another person's voice—is important in influencing engagement.

view more

COVID loss of holiday traditions is causing outrage, researchers say

Fox  online

2020-12-24

Research by Berkley Haas doctoral student Dan Stein and Asst. Prof. Juliana Schroeder on the psychology of rituals has illuminated why people react harshly to restrictions of holiday gatherings and other traditions. Because rituals reinforce group values in an important way, orders limiting gatherings and activities have elicited backlash.

view more

'Someone's typing...': The history behind text messaging's most dreadful feature

SFGATE  online

2020-11-20

In her research, Asst. Prof. Juliana Schroeder found that text-based communication can be dehumanizing, lacking the human cues found in a phone call. "(Text) actually makes the communicator seem less mentally capable, less intelligent, less thoughtful, less rational, and less emotional," she said.

view more

Why a Classic Phone Call Is Better Than Video Calls or Texting

Debugger  online

2020-11-18

A phone call is a surprisingly good way to convey subtle emotional information. “It’s something in the vocal cues that give more insight into the person’s mental state,” said Asst. Prof. Juliana Schroeder, who studied the value of using voice instead of text.

view more

Social media is making a bad political situation worse

Vox  online

2020-11-10

Experts once thought that if people left their social media bubbles and engaged with people who share other viewpoints it would reduce polarization. But that may not be enough. Research by Asst. Prof. Juliana Schroeder has shown that conversations through text fail to build the same empathy that comes from hearing someone’s voice, making it an unproductive medium for constructive conversations.

view more

The Dealbook Newsletter

The New York Times  online

2020-11-06

Don't delay the difficult. That's the message of Asst. Prof. Juliana Schroeder's research "To Build Efficacy, Eat the Frog First." with PhD student Rachel Habbert. The paper argues that to build efficacy, people should start with their hardest task, even though doing so may go against their intuition.

view more

Why do we miss the rituals put on hold by the COVID-19 pandemic?

Science News  online

2020-08-14

Researchers like Asst. Prof. Juliana Schroeder say you can't underestimate the power of rituals like religious services and graduation ceremonies. “The ritual reflects the sacred values of the group,” she said.

view more

A history of the handshake

The Boar  online

2020-08-08

According to Asst. Prof. Juliana Schroeder, handshakes are a signal of good intentions, something that's very important in a business setting. Her research indicates that people are more willing to work with those who offer a hand at the beginning of a negotiation, as it signals trust, cooperation, and commitment.

view more

Connection, credibility, and leadership: Why political incorrectness raises people's passions

El País  online

2020-06-24

Research by Asst. Prof. Juliana Schroeder and PhD candidate Michael Rosenblum found that being politically incorrect makes communicators appear more authentic and less susceptible to external influence, but also less warm.

view more

Do You Have Zoom Fatigue?

AARP  online

2020-05-11

Asst. Prof. Juliana Schroeder says that establishing parameters and protocols for videoconferencing, like keeping people's microphones muted unless they are speaking, can help things run smoothly. But she also acknowledges that having to keep track of different sets of rules for different groups can be exhausting.

view more

What We're Missing, By Missing Strangers Now

NPR  online

2020-05-07

There's a new app that connects people to strangers that's designed to help people through quarantine isolation. Just making a small social connection can help boost a person's mood, according to research by Asst. Prof. Juliana Schroeder. She found that commuters on trains and buses routinely reported a more positive experience when they talked to strangers, even when they said they preferred riding in solitude.

view more

COVID-19 likely won't end the handshake, but could it lead to some handshake-free zones?

CBC  online

2020-04-20

Shaking hands is a risk factor for transmitting diseases like COVID-19. But research by Asst. Prof. Juliana Schroeder found that shaking hands can improve the outcome of negotiations for both sides. "It has this psychological signal that it sends, which is that the person who is offering their hand is indicating that they're willing to engage in some sort of business contacts with you," she said.

view more

Collaboration’s Downside: Individuals Take Too Much Credit

UCLA Anderson Review  online

2020-04-15

Over-claiming credit in the collaborative process can be demotivating in today’s teamwork-centered organizations. Research from Prof. Juliana Schroeder and Prof. Jennifer Chatman, the Paul J. Cortese Distinguished Professor of Management, suggests that maintaining an accurate claim of responsibility is paramount for team functionality.

view more

Trump is waiting and he is ready

The New York Times  online

2020-02-12

A 2019 study by Asst. Prof. Juliana Schroeder and PhD candidate Michael Rosenblum found that "being politically incorrect makes communicators appear more authentic — specifically, less susceptible to external influence — albeit also less warm." The study offers insight on why Trump’s lies and his defiance of politically correct norms have enabled him to capitalize on a groundswell of anti-elite populist animosity, according to the article.

view more

Selected Papers & Publications (6)

Handshaking promotes deal-making by signaling cooperative intent

Journal of Personality and Social Psychology

Schroeder, J., Risen, J. L., Gino, F., & Norton, M. I.

2018

view more

Enacting rituals to improve self-control

Journal of Personality and Social Psychology

Tian, D., Schroeder, J., Haubl, G., Risen, J. L., Norton, M. I., & Gino, F.

2018

view more

The humanizing voice: Speech reveals, and text conceals, a more thoughtful mind in the midst of disagreement

Schroeder, J., Kardas, M., & Epley, N.

Psychological Science

2017

view more

Functional intimacy: Needing—but not wanting—the touch of a stranger

Journal of Personality and Social Psychology

Schroeder, J., Fishbach, A., Schein, C., & Gray, K.

2017

view more

Endorsing help for others that you oppose for yourself: Mind perception alters the perceived effectiveness of paternalism

Journal of Experimental Psychology: General

Schroeder, J., Waytz, A., & Epley, N.

2017

view more

The psychology of rituals: An integrative review and process-based framework

Personality and Social Psychology Review

Hobson, N. M., Schroeder, J., Risen, J. L., Xygalatas, D., & Inzlicht, M.

2017

Teaching (1)

Courses

Research in Micro-Organizational Behavior Negotiations and Conflict Resolution