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Juliana Schroeder - Haas School of Business, University of California, Berkeley. Berkeley, CA, US

Juliana Schroeder Juliana Schroeder

Assistant Professor | Haas School of Business, University of California, Berkeley




Areas of Expertise (3)

Social Cognition

Interpersonal and Intergroup Processes

Judgment and Decision Making


Juliana Schroeder is a Professor in the Management of Organizations group at Berkeley Haas. Her research explores how people make social inferences about others. She is a Faculty Affiliate in the Social Psychology Department, the Cognition Department, and the Center for Human-Compatible AI at UC Berkeley. She teaches the Negotiations and Conflict Resolution course at Haas.

Schroeder researches how people navigate their social worlds, including how people form inferences about others' mental capacities and how these inferences influence their interactions. In particular, she studies how language affects the expression of one’s own—and the evaluation of others’—mental capacities. Her research has been published in a wide range of academic journals and in several book chapters. It has been featured by media outlets, including the New York Times, Washington Post, Harvard Business Review, NPR, and the Today Show. She has received funding from the National Science Foundation and awards from the Association for Psychological Science and the American Psychological Association. In addition to conducting research and teaching, Schroeder is a co-founder of the Psychology of Technology Institute, which supports and advances scientific research studying psychological consequences and antecedents of technological advancements. Her educational background includes a BA in psychology and economics from the University of Virginia, an MBA from the University of Chicago's Booth School of Business, and an MA and PhD in psychology and business from the University of Chicago.

Education (5)

University of Chicago, Booth School of Business: PhD, Business

University of Chicago: PhD, Social Psychology

University of Chicago, Booth School of Business: MBA

University of Chicago: MA, Social Psychology

Minor: Advanced Methods and Statistics

The University of Virginia: BA, Summa Cum Laude, Psychology and Economics

Minor: Italian Literature

Honors & Awards (5)

The International Social Cognition Network Early Career Award


Cheit Award for Excellence in Teaching in Full-time MBA program

2018 (awarded annually by Haas students)

Schwabacher Fellow

(“highest honor bestowed by Haas on assistant professors”) 2018

Association for Psychological Science Rising Star


“Club 6” (Haas award for faculty who receive mean teaching evaluations > 6.0/7.0)


Selected External Service & Affiliations (3)

  • Member: Society for Personality and Social Psychology, American Psychological Society, Society for Judgment and Decision Making, Academy of Management, International Association of Conflict Management, Association for Consumer Research
  • Ad-hoc reviewer: Organizational Behavior and Human Decision Processes, Group Processes and Intergroup Relations, Society for Personality & Social Psychology, Academy of Management
  • Consulting: Cornerstone Research, MarketBridge

Positions Held (1)

At Haas since 2015

2015 – present, Assistant Professor, Haas School of Business

Media Appearances (15)

Connection, credibility, and leadership: Why political incorrectness raises people's passions

El País  online


Research by Asst. Prof. Juliana Schroeder and PhD candidate Michael Rosenblum found that being politically incorrect makes communicators appear more authentic and less susceptible to external influence, but also less warm.

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Do You Have Zoom Fatigue?

AARP  online


Asst. Prof. Juliana Schroeder says that establishing parameters and protocols for videoconferencing, like keeping people's microphones muted unless they are speaking, can help things run smoothly. But she also acknowledges that having to keep track of different sets of rules for different groups can be exhausting.

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What We're Missing, By Missing Strangers Now

NPR  online


There's a new app that connects people to strangers that's designed to help people through quarantine isolation. Just making a small social connection can help boost a person's mood, according to research by Asst. Prof. Juliana Schroeder. She found that commuters on trains and buses routinely reported a more positive experience when they talked to strangers, even when they said they preferred riding in solitude.

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COVID-19 likely won't end the handshake, but could it lead to some handshake-free zones?

CBC  online


Shaking hands is a risk factor for transmitting diseases like COVID-19. But research by Asst. Prof. Juliana Schroeder found that shaking hands can improve the outcome of negotiations for both sides. "It has this psychological signal that it sends, which is that the person who is offering their hand is indicating that they're willing to engage in some sort of business contacts with you," she said.

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Collaboration’s Downside: Individuals Take Too Much Credit

UCLA Anderson Review  online


Over-claiming credit in the collaborative process can be demotivating in today’s teamwork-centered organizations. Research from Prof. Juliana Schroeder and Prof. Jennifer Chatman, the Paul J. Cortese Distinguished Professor of Management, suggests that maintaining an accurate claim of responsibility is paramount for team functionality.

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Trump is waiting and he is ready

New York Times  online


A 2019 study by Asst. Prof. Juliana Schroeder and PhD candidate Michael Rosenblum found that "being politically incorrect makes communicators appear more authentic — specifically, less susceptible to external influence — albeit also less warm." The study offers insight on why Trump’s lies and his defiance of politically correct norms have enabled him to capitalize on a groundswell of anti-elite populist animosity, according to the article.

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The benefits of being politically incorrect. What are they?

Muy Interesante  online


"The cost of political incorrectness is that the speaker seems less warm, but also less strategic and more 'real.' The result may be that people feel less hesitant to follow politically incorrect leaders because they seem to be more committed to their beliefs.", clarifies Juliana Schroeder, co-author of the study.

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How to avoid the traps that produce loneliness and isolation

Washington Post  online


The impulse stems from a mistaken belief that solitude is more pleasant than interacting with strangers, according to psychologists Nicholas Epley and Juliana Schroeder, writing in the Journal of Experimental Psychology in 2014.

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Put down your cell phone and talk to strangers. It is good for your health

Univision  online


Social scientists Nicholas Epley and Juliana Schroeder approached Chicago commuter service users and proposed, in exchange for a modest gift voucher exchangeable at a chain of coffee shops, to participate in an experiment during their trip.

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Politically incorrect speech can be good politics

Quartz  online


Politicians—who often have their words written for them—strive to sound authentic and unscripted. A new study by Asst. Prof. Juliana Schroeder and PhD student Michael Rosenblum, published in the Journal of Personality and Social Psychology, shows that one way to do that is to use politically incorrect labels.

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Want to seem more authentic? Use politically incorrect language.

Big Think  online


A study by Asst. Prof. Juliana Schroeder and PhD student Michael Rosenblum found that both liberals and conservatives viewed politically incorrect speakers as more authentic. The results also suggest that political incorrectness can offend both liberals and conservatives—it just depends on who the target is.

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Breaking Ground on the State of Human Communications

East Bay Express  online


Asst. Prof. Juliana Schroeder is profiled for her work in studying how the human mind works and how people communicate. Her work in studying the transmission of information via voice vs. text has shown that it's easy to dehumanize someone who says something we don't agree with when the message comes by text -- it's a lot harder when it comes by voice. "Something about the voice is fundamentally humanizing," she said. "Intonation is critical."

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Societies are tearing apart, but they can be brought together

The Economist  online


There are core behaviors that lead us to dehumanize others; one is what Asst. Prof. Juliana Schroeder calls "the lesser minds problem." People inherently perceive themselves to have greater mental capacity than others. It stems from a basic feature of cognition: we have direct access to our own minds but not to other people’s.

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The Technology of Kindness

Scientific American  online


Social media can hurt social bonds even when its used to share information. Work by Prof. Juliana Schroeder showed that people are more likely to dehumanize speakers when their opinions were reduced to text, especially when the evaluators disagreed with them.

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Humanity is carried on the voice

Chicago Booth Review  online


Assoc. Prof. Juliana Schroeder's research with Chicago Booth's Nicholas Epley found that voice is more powerful than you might think. In their experiment, some people in groups were shown the text of a story, while others listened to or watched a video of someone reading the same text. Evaluators who saw only text rated the storytellers’ capacity to think dramatically lower than those who received the story through audio or video.

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Selected Papers & Publications (6)

Handshaking promotes deal-making by signaling cooperative intent

Journal of Personality and Social Psychology

Schroeder, J., Risen, J. L., Gino, F., & Norton, M. I.


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Enacting rituals to improve self-control

Journal of Personality and Social Psychology

Tian, D., Schroeder, J., Haubl, G., Risen, J. L., Norton, M. I., & Gino, F.


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The humanizing voice: Speech reveals, and text conceals, a more thoughtful mind in the midst of disagreement

Schroeder, J., Kardas, M., & Epley, N.

Psychological Science


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Functional intimacy: Needing—but not wanting—the touch of a stranger

Journal of Personality and Social Psychology

Schroeder, J., Fishbach, A., Schein, C., & Gray, K.


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Endorsing help for others that you oppose for yourself: Mind perception alters the perceived effectiveness of paternalism

Journal of Experimental Psychology: General

Schroeder, J., Waytz, A., & Epley, N.


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The psychology of rituals: An integrative review and process-based framework

Personality and Social Psychology Review

Hobson, N. M., Schroeder, J., Risen, J. L., Xygalatas, D., & Inzlicht, M.


Teaching (1)


Research in Micro-Organizational Behavior Negotiations and Conflict Resolution