Juliana Trichilo Cina

Solutions Director Learnography | Curriculum Standards Canada

  • Toronto ON

A leader in strategic communications | Learnography.ca

Contact

Social

Biography

Juliana Trichilo Cina, M.A, B.A. (Hons.), is a marketing, communications, and business development professional with experience in the private, public and non-profit sectors. Juliana is a University of Toronto alumnus who has focused her career on effective communication. From marketing to conflict resolution, she has spent more than 10 years exploring how to effectively communicate and avoid the negative consequences of broken dialogue. Her professional experience includes education standards policy work, marketing and business development, coaching and communications-specific adult education. Juliana loves contributing to the growth of organizations with competitive and valuable offerings. Juliana joined Learnography in early 2014, and serves as its Solutions Director. Working for Learnography allows Juliana to join her passion for effective communications and lifelong learning in one career endeavour. Juliana's most recent writing can be found on Learnography.ca, JTCina.com and HR-Gazette.com.

Industry Expertise

Writing and Editing
Public Relations and Communications
Public Policy
Publishing
Education/Learning
Non-Profit/Charitable
Corporate Training
Social Media
Corporate Leadership
Advertising/Marketing

Areas of Expertise

Strategic Communications
Corporate Communications
Blogging
Marketing Communications
Strategy
Leadership
Social Media Marketing
Marketing Strategy
New Business Development
Career Counseling
Content Development
Effective Communications

Education

University of Toronto

B.A. (Hons)

English & Political Science

2003

English Specialist | Political Science Major

Queen's University

M.A.

Political Studies

2005

Thesis: "National Identity Cards: A Test for Privacy Rights in Canada"

Affiliations

  • The McKinsey Quarterly : Online Executive Panellist
  • World Vision Child : Sponsor
  • JTCina.com : Strategic Communications Consultant

Languages

  • Middle English
  • Italian
  • English

Testimonials

Private

http://www.JTCina.com

Conflict Resolution Workshop

“I love the open discussions. Very interesting. Thank you.”

Private

http://www.JTCina.com

Conflict Resolution Workshop

“Very interesting and positive.”

Private

http://www.JTCina.com

Conflict Resolution Workshop

“Magnifico! Great passion, empathy and understanding of others. I mostly liked Juliana’s personal reflections, openness and the way she engaged the class.”

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Media Appearances

The Marketer's Dilemma

SpeakUP@JTCina.com  online

2013-06-06

I attended The Art Of Marketing in Toronto this past week. In his riveting presentation, Charles Duhigg (whose book I’m running out to purchase) said that the single most important and telling indicator of future success in a child’s life is… wait for it, wait for it...

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Coaching isn't therapy.

SpeakUP@JTCina.com  online

2013-10-11

We have all had a trusted advisor. Sometimes it’s a close friend, sometimes an advice columnist. Even the toughest of men have been known to spill their guts to a friendly bartender. Talking to someone takes courage. Sometimes you need an objective ear that will respect you just for putting yourself out there...

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The Psychology of the Rob Ford Nation

SpeakUP@JTCina.com  online

2014-02-19

If you haven’t been following, Toronto’s Mayor Rob Ford has been faced with both allegations and undeniable proof in some cases, that he has done a number of unseemly things of late. From chronic drinking and “occasional” drug use to death threats, Rob Ford is challenging his City of Toronto. Interestingly, Ford supporters—known as the Ford Nation—have not abandoned the Mayor. As the Toronto Mayoral race begins to pick up steam, I can’t help but ask, What is the psychology of the Ford supporter?

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Event Appearances

Speaker

Toronto Entrepreneurs Conference  Toronto, ON.

2014-05-14

Creating Employee Super Fans That Attack Company Goals With Conviction Using Both Social Media And Traditional Communications

Strategic Internal Communications  Toronto, ON.

2013-03-19

Growing email lists with social media

eMarketing Association Conference  San Francisco, CA.

2012-04-03

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Sample Talks

How to Create Employee Super Fans That Attack Company Goals With Conviction

There are some basics to communication psychology that every leader needs to know. Individuals have at their core a set of values and beliefs from which they build rules and expectations and then an environment. Employers face one of two scenarios--either your employees are already united by their underlying values and beliefs (you simply need to find out what those are), or you need to research and create a unifying set of values and beliefs that will unite your team. If you are a leader working off a false understanding of your staff, you may be missing your true super fans and the key to growth.

What Marketers and Educators can Learn from the Music Industry

The way the music industry operated became irrelevant to the consumer many years ago. Technology and music consumption preferences outpaced the music industry's evolution. Take a look at the technologies, trends and use cases of today to analyse the relevance of your industry approach. Then you can begin thinking critically about where you are and where you want to be.

What Trainers/Educators can Learn from Marketers

The marketing industry has spent trillions understanding how to effectively reach the masses. And once reached, how to optimize the uptake of ideas, processes, products, and more. The techniques and principles implicit to marketing and relevant to learning as well. Trainers are competing for attention the same way marketers are but the game is stacked against trainers. Using effective marketing and communications principles in training and development turns learning into a personal experience. And ultimately delivers better results.

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Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training

Fees

$1000 to $5000*Will consider certain engagements for no fee

Articles

The Judiciary, Constitutional Reform and Aboriginal Rights' Recognition

Federalism-E, Queen's University

2015-05-07

This paper explores the status of Aboriginal peoples within the Canadian federation.

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my immaculate

Imagining Ourselves - International Museum of Women

2015-03-25

A short poem

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