Julie Johnson-Busbin
Professor Western Carolina University
- Cullowhee NC
Julie Johnson-Busbin began her career in business-to-business selling as an account consultant with AT&T.
Media
Social
Biography
Industry Expertise
Areas of Expertise
Accomplishments
Faculty Member of the Year Award
2019
Student Government Association
Board of Governor's Award for Teaching Excellence
2017
North Carolina Board of Governors
Creative and Innovative Teaching Award
2016
College of Business
Education
Georgia State University
Ph.D.
Marketing
1996
Southeastern Louisiana University
B.S.B.A.
Marketing
1986
Georgia Institute of Technology
M.S.
Marketing
1980
Affiliations
- American Marketing Association Sales Special Interest Group
Languages
- English
Media Appearances
Haywood Pathways Center, WCU recognized for partnership achievements
The Mountaineer online
2020-03-11
But it was a Western Carolina University connection that helped cement the partnership’s beginnings. WCU Professors James and Julie-Johnson Busbin, are members of New Covenant Church, one of the key players in forming Haywood Pathways Center.
Articles
The Increasing Value Of Intellectual Capital (IC) and the Increasing Competitive Risk Exposure To IC Expropriation
Journal of Competitiveness Studies2020
Intellectual capital (IC) has come to comprise the bulk of most firms’ market value. Unlike physical assets, knowledge and intellectual property are difficult to measure and hard to protect from expropriation and imitation.
The 'fury': The case of an activist woman of Lyon in 1792-1793
Lilith: A Feminist History Journal2019
Francoise Perris chose to raise her voice in the summer of 1793 to draw attention to the plight of the Jacobins in the city of Lyon during a troubled phase of the French Revolution. By doing so she exposed herself to condemnation in her neighbourhood and was branded a 'fury'.
Unpacking the Account Executive Performance, its Antecedents, and Relational Outcomes: An Abstract
Academy of Marketing Science Annual Conference2018
Performance has been investigated according to the view of the salesperson (Sharma 2006; Sengupta et al. 2000; Boles et al. 2000), the sales manager (Tzempelikos and Gounaris 2015; Workman Jr. et al. 2003; Piercy et al. 1998), the direct supervisor (Patterson et al. 2014), the customer-seller dyad (Palmatier et al. 2008), and the sales manager-salesperson dyad (Ogilvie et al. 2017; Paparoidamis and Guenzi 2009).
Salesperson Performance and Commitment and Buyer Relational Behaviors as Antecedents of Buyer’s Desire for Business Relationship with Suppliers: An Abstract
Academy of Marketing Science Annual Conference2017
Many account executives (AE) are responsible for expanding a buyer’s scope of business with suppliers and building relationships between the two parties to leverage mutual benefits. The AE plays a central role in developing relationships and is the focus of substantial investment by firms.
Geographic Scope Effects on Buyer Satisfaction and Defection
GSTF Journal on Business Review (GBR)2017
As organizations move away from their domestic borders and into international environments, selling firms should understand the role geographic scope plays for the buying organization in determining whether buyers want to continue purchasing a product or service. This study addresses differences in geographic scope of buying firms as they relate to satisfaction and intention to remain in the relationship.
